Strategy Briefing

Sun Care in Western Europe

Jul 2018

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About This Report

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Sun care products in Western Europe stagnated over 2012-2017, which was mainly due to the maturity of the category. The growth of the biggest sun care markets Italy, the UK, France, Spain and Germany continues to have a positive influence on value sales. Moreover, increased tourism and product innovation, with the use of technology to appeal to younger consumers, is driving growth within sun care. Key players L’Oréal and Beiersdorf continue to lead the market.

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Overview

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Sun care stagnating in Western Europe

Sun care in Western Europe stagnated over the 2012-2017 period, which was mainly due to the maturity of the category. Italy, the UK, France, Spain and Germany are the biggest markets for sun care.

Adult sun care remains strong category leader across the region

Consumers increasingly spend holidays in their own country or safe holiday destinations. This has a positive effect on the value sales in leading countries including Italy, the UK, France, Spain and Germany.

The use of digital technology has positive impact on value growth

Digitalisation and technology continue to play a growing role in consumers’ lives, and this is closely linked to health. Moreover, with the proliferation of apps in conjunction with skin care brands, it is seen as an engaging way to interact with the consumer and create a unique experience, while having a positive effect on value sales.

Highly concentrated distribution landscape

Sun care products in most Western European markets are still most commonly purchased via hypermarkets/supermarkets or drugstores and chemists. Trust in a brand and habit of use are the two main decisive factors in the purchase of sun care products.

L'Oréal and Beiersdorf remain regional leaders

Top companies such as L’Oréal and Beiersdorf continue to lead the market. They benefit from their portfolios and heritage brands. Their growth is supported by the growing popularity of their dermocosmetic brands, such as La Roche-Posay and Eucerin, respectively.

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Introduction

Scope

Key findings

Regional Overview

Sun care stagnating in Western Europe

Steady growth projected

Adult sun care remains strong category leader across the region

Baby and child-specific products gain growth in the UK and Italy

Strong growth concentration on Spain, Turkey and Portugal

Use of digital technology to have positive impact on value growth

Highly concentrated distribution landscape

Supermarkets, drugstores and chemists are key channels

Leading Companies and Brands

Intensifying market consolidation across the region

L'Oréal and Beiersdorf remain regional leaders

Top three companies aligned with biggest markets

La Roche- Posay increases by four places in ranking

Forecast Projections

Italy will continue to deliver the largest value gains

Higher temperatures and awareness of harmful UV rays growth drivers

GDP per capita is key driver for sun care growth in the region

Consumers increasingly demand multifunctional products

Country Snapshots

UK: market context

UK: competitive and retail landscape

Germany: market context

Germany: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Belgium: market context

Belgium: competitive and retail landscape

Finland: market context

Finland: competitive and retail landscape

Ireland: market context

Ireland: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Sun Care in Western Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Sun care stagnating in Western Europe

Adult sun care remains strong category leader across the region

The use of digital technology has positive impact on value growth

Highly concentrated distribution landscape

L'Oréal and Beiersdorf remain regional leaders

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Sun care stagnating in Western Europe

Steady growth projected

Adult sun care remains strong category leader across the region

Baby and child-specific products gain growth in the UK and Italy

Strong growth concentration on Spain, Turkey and Portugal

Use of digital technology to have positive impact on value growth

Highly concentrated distribution landscape

Supermarkets, drugstores and chemists are key channels

Leading Companies and Brands

Intensifying market consolidation across the region

L'Oréal and Beiersdorf remain regional leaders

Top three companies aligned with biggest markets

La Roche- Posay increases by four places in ranking

Forecast Projections

Italy will continue to deliver the largest value gains

Higher temperatures and awareness of harmful UV rays growth drivers

GDP per capita is key driver for sun care growth in the region

Consumers increasingly demand multifunctional products

Country Snapshots

UK: market context

UK: competitive and retail landscape

Germany: market context

Germany: competitive and retail landscape

France: market context

France: competitive and retail landscape

Italy: market context

Italy: competitive and retail landscape

Netherlands: market context

Netherlands: competitive and retail landscape

Denmark: market context

Denmark: competitive and retail landscape

Austria: market context

Austria: competitive and retail landscape

Spain: market context

Spain: competitive and retail landscape

Portugal: market context

Portugal: competitive and retail landscape

Norway: market context

Norway: competitive and retail landscape

Sweden: market context

Sweden: competitive and retail landscape

Greece: market context

Greece: competitive and retail landscape

Belgium: market context

Belgium: competitive and retail landscape

Finland: market context

Finland: competitive and retail landscape

Ireland: market context

Ireland: competitive and retail landscape

Switzerland: market context

Switzerland: competitive and retail landscape

Turkey: market context

Turkey: competitive and retail landscape

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?