Executive Summary

Jul 2019
PROSPECTS
Sunglasses suffers from low consumer spending power

Consumers’ low purchasing power as a result of their low disposable incomes continued to negatively affect retail value sales of sunglasses at the end of the review period. The majority of Russians tried to economise in 2019, including through less frequent replacement of sunglasses or by choosing cheaper options.

Seasonality is evident in sunglasses

Sunglasses in Russia is characterised by high levels of seasonality. Sunglasses are usually worn during the warmer part of the year, particularly at the end of spring, during the summer and at the beginning of autumn.

Fashion trends have a positive influence on sunglasses

Changing fashion trends support sales in sunglasses as more consumers view products in this category as an accessory to differentiate their styles and complete a desired look. This is especially prevalent among millennials and young consumers who are the most influenced by changing fashion trends.

COMPETITIVE LANDSCAPE
Sunglasses continues to be highly fragmented in Russia

Sunglasses remained highly fragmented in Russia at the end of the review period. Such fragmentation is attributed to a strong presence of cheap sunglasses without a brand name or even by brand imitations brought in from Asian countries, and China in particular.

International operators lead in branded sunglasses

The top five players in sunglasses were international players in 2018. Safilo CIS OOO ranked first in 2018, followed by Luxottica Group SpA, Seldico OOO, Gucci Rus OOO and De Rigo SpA.

Distribution landscape in sunglasses

Optical shops remained the main distribution channel for sunglasses in Russia at the end of the review period, with opticians offering a wide range of sunglasses at different price segments. However, internet retailing recorded the fastest value growth, offering wider product availability to consumers, who are increasingly on the lookout for the latest fashion trends.

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Sunglasses in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Russia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Russia?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Russia - Category analysis

HEADLINES

PROSPECTS

Sunglasses suffers from low consumer spending power
Seasonality is evident in sunglasses
Fashion trends have a positive influence on sunglasses

COMPETITIVE LANDSCAPE

Sunglasses continues to be highly fragmented in Russia
International operators lead in branded sunglasses
Distribution landscape in sunglasses

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Russia - Industry Overview

EXECUTIVE SUMMARY

Eyewear records moderate growth due to the low consumer disposable incomes
Numerous factors determine the eyewear performance in Russia
International brands continue to characterise Russia’s eyewear
Optical shops remains the leading distributional channel in Russian eyewear
Forecast period performance of eyewear to be shaped by socioeconomic and demographic factors

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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