Executive Summary

Jul 2019
PROSPECTS
The improving economic situation is beneficial for sales of sunglasses

For many people in Ukraine, sunglasses are not prime necessity products. They are typically more associated with fashion, rather than eye protection from harmful sun beams.

Sunglasses still require the development of “the culture of correct usage”

In Ukraine, sunglasses are primarily purchased as items allowing consumers to complete their image or style, with less attention paid to the quality of the sunglasses and their effectiveness in protecting the eyes from UV rays. This creates fertile ground for strong consumer demand for unbranded Chinese sunglasses or brand imitations widely sold at outdoor markets and street kiosks.

COMPETITIVE LANDSCAPE
Sunglasses undergoes slow concentration

Sunglasses is historically a fragmented category in Ukraine due to the significant presence of no-name sunglasses and brand imitations, usually widely supplied from Asian countries. Such products are popular due to their affordability, which results in a large share for players grouped under “others”.

Potential for private label in sunglasses

At the end of the review period Luxoptika TOV and its chain of Luxoptika optical shops provided a good example of the successful development of a private label assortment of sunglasses, with its Casta ranges in particular. The company developed an effective promotional campaign as it met the current expectations of its core consumer group, young Ukrainians.

Fashion brands feel confident in sunglasses in Ukraine

In view of the strong consumer perception of sunglasses as fashion items, international fashion brands fare well in Ukraine. Among highly popular ones are Gucci, Prada, Dolce & Gabbana, Reserved and Louis Vuitton.

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Sunglasses in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sunglasses industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sunglasses industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sunglasses in Ukraine market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as: 
  • Do spectacle frames create more sales than spectacle lenses in Ukraine?
  • Which type of spectacles do we spend more on – men’s, women’s or children’s?
  • How are independent opticians coping with the emergence of health and beauty multiples?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our sunglasses market research database.

Sunglasses in Ukraine - Category analysis

HEADLINES

PROSPECTS

The improving economic situation is beneficial for sales of sunglasses
Sunglasses still require the development of “the culture of correct usage”

COMPETITIVE LANDSCAPE

Sunglasses undergoes slow concentration
Potential for private label in sunglasses
Fashion brands feel confident in sunglasses in Ukraine

CATEGORY DATA

Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024

Eyewear in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Eyewear consumption is boosted by the further spread of eye health problems
In 2019 eyewear continues enjoying double-digit current value growth
International brands fare well in Ukrainian eyewear
Store-based retailing generates the bulk of eyewear sales in Ukraine
Eyewear value sales to continue growing, albeit at a slower rate

MARKET DATA

Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

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