Suning Appliance Chain Store (Group) Co Ltd in Retailing

November 2010

This global profile looks at the Chinese electronics and appliance specialist retail giant – Suning - in light of its ascension to becoming China’s biggest retailing brand. For the past 10 years, Suning has been in the shadow of GOME, its biggest rival. However, recent scandals concerning GOME’s Chairman has allowed Suning to overtake them. This profile deals with Suning in Asia Pacific and its reasons for success. It also focuses on recent acquisitions and discusses ‘what next for Suning?’

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Euromonitor International's report on Suning Appliance Chain Store (Group) Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Suning Appliance Chain Store (Group) Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Suning Appliance Chain Store (Group) Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Suning Appliance Chain Store (Group) Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key Company Facts
SWOT – Suning Appliance Chain Store (Group) Co Ltd
Key Strategic Objectives and Challenges

Competitive Positioning

National Market Comparatives – Performance
Global Market Comparatives

Geographic Opportunities

Suning – National (China) Presence
China: Key to Growth: Luxury Consumers
China: Key to Growth: Geographic Coverage
Suning Enters Hong Kong
Suning Enters Japan

Channel Opportunities

Suning Appliance Chain Store – Channel Presence Overview
Internet Retailing – Growth Set to Continue in Longer Term

Brand and Private Label Strategy

Brand Portfolio: Chinese Brands Dominate the Low End
Laox: Can Suning Resurrect a Fallen Giant?
New Brands: Suning Elite and Musicvox Target Urban Centres
Private Label Not an Option for Suning


Procurement & Distribution Strategy


Key Recommendations

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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