This global profile looks at the Chinese electronics and appliance specialist retail giant – Suning - in light of its ascension to becoming China’s biggest retailing brand. For the past 10 years, Suning has been in the shadow of GOME, its biggest rival. However, recent scandals concerning GOME’s Chairman has allowed Suning to overtake them. This profile deals with Suning in Asia Pacific and its reasons for success. It also focuses on recent acquisitions and discusses ‘what next for Suning?’
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Euromonitor International's report on Suning Appliance Chain Store (Group) Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Suning Appliance Chain Store (Group) Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Suning Appliance Chain Store (Group) Co Ltd.
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