Suning Appliance Chain Store (Group) Co Ltd in Retailing
Company Profile
About This Report
Nov 2010This global profile looks at the Chinese electronics and appliance specialist retail giant – Suning - in light of its ascension to becoming China’s biggest retailing brand. For the past 10 years, Suning has been in the shadow of GOME, its biggest rival. However, recent scandals concerning GOME’s Chairman has allowed Suning to overtake them. This profile deals with Suning in Asia Pacific and its reasons for success. It also focuses on recent acquisitions and discusses ‘what next for Suning?’
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Suning Appliance Chain Store (Group) Co Ltd in Retailing
Euromonitor International's report on Suning Appliance Chain Store (Group) Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Suning Appliance Chain Store (Group) Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Suning Appliance Chain Store (Group) Co Ltd.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Suning Appliance Chain Store (Group) Co Ltd provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
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Scope of the Report
Scope
Strategic Evaluation
Key Company Facts
SWOT – Suning Appliance Chain Store (Group) Co Ltd
Key Strategic Objectives and Challenges
Competitive Positioning
National Market Comparatives – Performance
Global Market Comparatives
Geographic Opportunities
Suning – National (China) Presence
China: Key to Growth: Luxury Consumers
China: Key to Growth: Geographic Coverage
Suning Enters Hong Kong
Suning Enters Japan
Channel Opportunities
Suning Appliance Chain Store – Channel Presence Overview
Internet Retailing – Growth Set to Continue in Longer Term
Brand and Private Label Strategy
Brand Portfolio: Chinese Brands Dominate the Low End
Laox: Can Suning Resurrect a Fallen Giant?
New Brands: Suning Elite and Musicvox Target Urban Centres
Private Label Not an Option for Suning
Operations
Procurement & Distribution Strategy
Recommendations
Key Recommendations
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