Suntory set up two joint ventures (in the UK and Thailand) in 2016-2017, showing its strong desire to stretch geographical coverage and category diversification. The bold reformulation in the UK market is a proactive move however it remains to be seen how consumers react to this change with their familiar brands and taste. In Japan, FOSHU drinks are facing increasing competition from FFC labelled products. NH variants are the drivers for HW soft drinks in its target Southeast Asian markets.
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Euromonitor International's report on Suntory Holdings Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy. Company and market share data provide a detailed look at the financial position of Suntory Holdings Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Suntory Holdings Ltd.
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