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Suntory Holdings Ltd in Health and Wellness

January 2018

Suntory set up two joint ventures (in the UK and Thailand) in 2016-2017, showing its strong desire to stretch geographical coverage and category diversification. The bold reformulation in the UK market is a proactive move however it remains to be seen how consumers react to this change with their familiar brands and taste. In Japan, FOSHU drinks are facing increasing competition from FFC labelled products. NH variants are the drivers for HW soft drinks in its target Southeast Asian markets.

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Euromonitor International's report on Suntory Holdings Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy. Company and market share data provide a detailed look at the financial position of Suntory Holdings Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Suntory Holdings Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Suntory Holdings Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Suntory Beverage & Food Ltd financial results 2015/2016
First nine months financial results in 2017
SWOT: Suntory Beverage & Food Ltd
Suntory’s top-line growth strategies and challenges
Suntory faces common industry challenges
FOSHU drinks and new FFC certification in 2015
What’s the situation in FFC now?
HW by prime positioning
Suntory’s HW strength based on general wellbeing

Competitive Positioning

Top 10 HW companies 2016: drinks companies lead
Suntory underperform world HW market in 2016
Suntory broadly maintained its position in world HW soft drinks
Multinationals’ growth by category: organic beverage a niche

Sugar Challenge

WHO recommendation and UK sugar tax in April 2018
Lucozade Ribena Suntory to reduce sugar by 50% across drinks
The UK, Ireland continue to face a challenging environment
Consumers dilemma: reduced sugar or naturally sweetened

Geographic and Category Opportunities

Japan: NH soft drinks offer growth potential amid maturity
Suntory: NH soft drinks to outperform FF variants
Japan NH drinks growth categories
Southeast Asia: Suntory banks on joint ventures for growth
Southeast Asia: NH and FF soft drinks are the growth engine
Thailand: Suntory Pepsi Beverage (Thailand) Co Ltd
Europe: diversification through joint venture
True Nopal and plant-based water
Australasia: positive growth despite small market capacity
Middle East and Africa: Suntory to miss natural mineral water boom

Brand Strategy

Suntory’s core HW soft drinks brands and performance in 2016
Suntory should look to launch organic RTD tea
Lucozade could look to leverage V for Australasia expansion
Lucozade Sport Fitwater: A hybrid of functional water/sports drinks


Grow value in developed markets and achieve effective integration

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