The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2018
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The culmination of the 2017/2018 National Football League promises to break from ‘business as usual’. The league continues to find itself at the centre of a divisive social justice movement, which threatens to negatively impact the commercial potential of the Super Bowl. This Super Bowl strategic playbook analyses past success and future potential of the event, while considering the edge of the political precipice on which the league currently stands.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Amidst a rising chorus of fans and players seeking to use the league as a platform for social justice, the NFL has faced criticism and consternation. The flip side to this coin is the many partnerships and broadcasting developments that emerged in the 2017 season that can catalyse growth if leveraged effectively.
Analysing match-day metrics from previous seasons, global digital footprints across leading social media platforms and commercial partnership activations in the form of club/franchise capsules for Super Bowl finalists; Euromonitor sheds light on whether the Eagles versus Patriots showdown at Super Bowl LII, will be a commercial record breaker.
The recent negative publicity and additional attention could lead to commercial partners re-evaluating their commitment to the Super Bowl and the league. Is protest translating into partnership impact, or is it business as usual for the event?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.