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Strategy Briefing
Super Bowl LII: Commercial Opportunities Amidst Social Unrest
Feb 2018
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The culmination of the 2017/2018 National Football League promises to break from ‘business as usual’. The league continues to find itself at the centre of a divisive social justice movement, which threatens to negatively impact the commercial potential of the Super Bowl. This Super Bowl strategic playbook analyses past success and future potential of the event, while considering the edge of the political precipice on which the league currently stands.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
A year of highs and lows
Amidst a rising chorus of fans and players seeking to use the league as a platform for social justice, the NFL has faced criticism and consternation. The flip side to this coin is the many partnerships and broadcasting developments that emerged in the 2017 season that can catalyse growth if leveraged effectively.
Protests and profit
Analysing match-day metrics from previous seasons, global digital footprints across leading social media platforms and commercial partnership activations in the form of club/franchise capsules for Super Bowl finalists; Euromonitor sheds light on whether the Eagles versus Patriots showdown at Super Bowl LII, will be a commercial record breaker.
Partnership activation expected to take a hit?
The recent negative publicity and additional attention could lead to commercial partners re-evaluating their commitment to the Super Bowl and the league. Is protest translating into partnership impact, or is it business as usual for the event?
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Request more informationTable of Contents
Introduction and scope of the report
Tackling the issues: Will controversy negatively impact Super Bowl?
Super B owl historic review shows positive growth, but will it continue?
Eagles reach the finish ing straight for the first time since 2005
Patriots hit it for third time from the last four editions
Quarterback face-off: L eague star vs highest stage rookie
Social chatter during the half-time show
Despite challenges, 2017 was a monumental year for NFL broadcasting
Snacking on adverts and highlights: Emerging distribution potential
Case study 1 of 2: Packaged food and drinks continue to capitalise
Case study 2 of 2: Standard lager is a key focus for major players
The only game in town: Metrics for success
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.