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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Australia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Super premium beauty and personal care sales negatively impacted by store closures in 2020

Despite the super premium beauty and personal care industry being in a stronger position than other luxury goods categories, the category was negatively impacted by the pandemic as all non-essential stores were closed for six weeks from mid-March 2020 as Australia entered a lockdown to curb the spread of COVID-19. Moreover, many consumers rather purchased essential products or shifted to mass beauty products during store closures.

Super premium beauty and personal care products promoted as essential for self-care in 2020

Despite the decrease in demand for super premium beauty and personal care products in 2020, many consumers continued using products in this category to treat themselves and to use for pampering during lockdown. In addition, luxury companies marketed their products as being stay-at-home essentials for self-care.

Beauty retailers adapt to digital landscape as consumers stay at home in 2020

Beauty retailers such as Adore Beauty and MECCA responded to the COVID-19 pandemic by engaging customers through innovative digital solutions. For example, MECCA uses MECCA Live to provide private consultations to customers ranging from 15 to 120 minutes on various topics such as their skin type, makeovers, make-up lessons, etc.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Australia?
What are the major brands in Australia?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Super premium beauty and personal care sales negatively impacted by store closures in 2020

Super premium beauty and personal care products promoted as essential for self-care in 2020

Beauty retailers adapt to digital landscape as consumers stay at home in 2020

RECOVERY AND OPPORTUNITIES

Wellness ingredients set to boost sales of super premium beauty and personal care products

Customers will expect the same premium service online as instore over the forecast period

User reviews and customer created content become essential

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Super Premium Beauty and Personal Care in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Super premium beauty and personal care sales negatively impacted by store closures in 2020

Super premium beauty and personal care products promoted as essential for self-care in 2020

Beauty retailers adapt to digital landscape as consumers stay at home in 2020

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Super Premium Beauty and Personal Care in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Super premium beauty and personal care sales negatively impacted by store closures in 2020

Super premium beauty and personal care products promoted as essential for self-care in 2020

Beauty retailers adapt to digital landscape as consumers stay at home in 2020

RECOVERY AND OPPORTUNITIES

Wellness ingredients set to boost sales of super premium beauty and personal care products

Customers will expect the same premium service online as instore over the forecast period

User reviews and customer created content become essential

CATEGORY DATA

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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