The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2021
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Despite the super premium beauty and personal care industry being in a stronger position than other luxury goods categories, the category was negatively impacted by the pandemic as all non-essential stores were closed for six weeks from mid-March 2020 as Australia entered a lockdown to curb the spread of COVID-19. Moreover, many consumers rather purchased essential products or shifted to mass beauty products during store closures.
Despite the decrease in demand for super premium beauty and personal care products in 2020, many consumers continued using products in this category to treat themselves and to use for pampering during lockdown. In addition, luxury companies marketed their products as being stay-at-home essentials for self-care.
Beauty retailers such as Adore Beauty and MECCA responded to the COVID-19 pandemic by engaging customers through innovative digital solutions. For example, MECCA uses MECCA Live to provide private consultations to customers ranging from 15 to 120 minutes on various topics such as their skin type, makeovers, make-up lessons, etc.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery
Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in Australia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.