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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Australia

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A focus on premium ingredients

Although the demand for super premium colour cosmetics is high, the growth of super premium skin care is expected to be highest in the forecast period. More and more consumers are trying to achieve the “no make-up” look.

Incorporating sustainable practices

The ingredients, packaging and core values of companies operating in super premium beauty and personal care are increasingly being scrutinised by stakeholders, especially customers. Cruelty-free make-up and skin care products are sought by Australians.

Premium packaging

Packaging matters when it comes to super premium beauty and personal care products. Packaging for super premium lipsticks, which have been the highest selling products within colour cosmetics, is becoming more important to customers, since it is the primary measure of differentiation from other products after the brand name.

COMPETITIVE LANDSCAPE

Innovation in marketing

Amongst millennials, the most effective marketing for super premium beauty and personal care is engagement in ongoing influencer activity. Tom Ford strategically captured customers by engaging social media influencers and using social media to communicate about its Lips & Boys collection of lipsticks.

Thinking outside of the box

Thinking outside of the box can help beauty brands with a high level of saturation boost their sales. Technology can be used to increase customer engagement.

A new target consumer group

Another way of thinking outside of the box to stand out in the market is to target men and produce products specifically for this consumer group, or to make products that are genderless. Men in Korea use make-up more than in any other country; thus, the expected influx of Korean visitors and immigrants to Australia is expected to increase the demand for such cosmetics in the near future.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Australia?
What are the major brands in Australia?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Australia - Category analysis

HEADLINES

PROSPECTS

A focus on premium ingredients

Incorporating sustainable practices

Premium packaging

COMPETITIVE LANDSCAPE

Innovation in marketing

Thinking outside of the box

A new target consumer group

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

Attractive macroeconomic factors lead to growth

Sustainability is more important than ever

International brands win with major mergers and acquisitions

The growing importance of an omnichannel approach

The incorporation of technology

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Super Premium Beauty and Personal Care in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A focus on premium ingredients

Incorporating sustainable practices

Premium packaging

COMPETITIVE LANDSCAPE

Innovation in marketing

Thinking outside of the box

A new target consumer group

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Super Premium Beauty and Personal Care in Australia - Category analysis

HEADLINES

PROSPECTS

A focus on premium ingredients

Incorporating sustainable practices

Premium packaging

COMPETITIVE LANDSCAPE

Innovation in marketing

Thinking outside of the box

A new target consumer group

CATEGORY DATA

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

Attractive macroeconomic factors lead to growth

Sustainability is more important than ever

International brands win with major mergers and acquisitions

The growing importance of an omnichannel approach

The incorporation of technology

MARKET DATA

SOURCES

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