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Learn moreJan 2021
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Similar to fine wines/champagne and spirits and premium and luxury cars, super premium beauty and personal care remained fairly resilient to the impact of COVID-19 in Canada in 2020. While sales declined, the rate was not as steep as for other categories of luxury goods in the country.
Super premium colour cosmetics and fragrances sales declined more significantly, by comparison to super premium skin care, performing worst among all types of super premium beauty and personal care in Canada in 2020 as consumers were staying at home more and using cosmetics and fragrances less during the lockdown period. Working from home or staying at home because of job loss and the diminished opportunity to attend social events or go out to restaurants and bars/nightclubs due to concerns over COVID-19 all reduced the demand for cosmetics and fragrances in 2020.
Store-based retailing remained the dominant distribution channel in 2020, with the majority of sales made through mixed retailers which comprises multi-brand stores, including luxury department store Holt Renfrew, Saks Fifth Avenue and Nordstrom, as well as mid-tier retailer Hudson’s Bay. Customers still prefer to visit stores to browse and explore products and obtain advice and guidance from sales assistants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.