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Learn moreJan 2021
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Due to the closure of department stores and travel retail in a bid to halt virus transmission in the first quarter of 2020, consumers switched to e-commerce to buy super premium beauty and personal care products. Many brands also seized this opportunity to expand their e-commerce presence through aggressive promotional activities and marketing online.
Even though super premium colour cosmetics products witnessed a decline during the height of the pandemic, with consumers under lockdown negating the need for these products, demand for super premium skin care products remained stable. This category benefits from more rigid demand with existing super premium brand users unlikely to downgrade to mass alternatives.
In line with an increase in online penetration during the peak of the pandemic in the first quarter of 2020, live-streaming also became more popular among consumers. The lockdown and home seclusion meant more people had time to spend browsing on the internet.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in China market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.