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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in China

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Super premium beauty and personal care is supported by a macroeconomic context

In 2018, super premium beauty and personal care in China recorded robust double-digit current value growth, amid a supportive macroeconomic context over the review period. In March 2018, the China Food and Drug Administration, with an officially documented announcement, declared the addition of 10 more free-trade test zones to an ongoing pilot project examining and approving imports of beauty and personal care products.

New concept of “green” retailing emerges, supported by cross-country partnerships

Sustainability has become a growing issue within the retailing of super premium beauty and personal care products in China, with the idea of reducing the negative environmental impact. On the occasion of French Prime Minister Edward Philip's visit to China in June 2018, L’Oréal’s Chief Executive Officer agreed a partnership with Alibaba Group, signing a document themed the "Green New Retail" project in the Great Hall of the People in Beijing, witnessed by Chinese Prime Minister Li Keqiang and French Prime Minister Edward Philip.

Innovative products cater to technologically aware consumers in China

In today’s China, super premium beauty and personal products are supported by innovative characteristics, thus more closely meeting demand from technologically aware consumers. In June 2018, Tang Yan, the cosmetics spokesperson for the Shiseido brand in China, appeared in the city of Wuhan and promoted Shiseido's 2018 new series of air cushion foundation.

COMPETITIVE LANDSCAPE

Luxury brands focus on pop-up stores to increase brand influence

Pop-up stores are gaining prevalence among super premium beauty and personal care players, looking to target young Chinese consumers, especially females. In April 2017, YSL Beauty Club was held in Shanghai, attracting many Chinese consumers who snapped up products including skin care, colour cosmetics and fragrances, among others.

New products are launched to keep up with trends

To keep up with the latest trends, new products are actively launched, catering to changing needs among local consumers. Estée Lauder (Shanghai) Commercial Co with its renowned brand Lamer newly upgraded its product lines in 2017, as the new series was empowered by the use of Miracle BrothTM, ranging from segmented products such as foundation liquid, honey powder, concealer and foundation brushes, in addition to honey paint.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in China?
What are the major brands in China?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in China - Category analysis

HEADLINES

PROSPECTS

Super premium beauty and personal care is supported by a macroeconomic context

New concept of “green” retailing emerges, supported by cross-country partnerships

Innovative products cater to technologically aware consumers in China

COMPETITIVE LANDSCAPE

Luxury brands focus on pop-up stores to increase brand influence

New products are launched to keep up with trends

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

Strong and growing momentum of luxury goods in China within a healthy macroeconomic context

Millennials are major consumers of Chinese luxury goods

Significant variation across segmented categories

Internet retailing sustains robust growth, catering to digitally aware consumers

Growth momentum is set to continue

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Super Premium Beauty and Personal Care in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Super premium beauty and personal care is supported by a macroeconomic context

New concept of “green” retailing emerges, supported by cross-country partnerships

Innovative products cater to technologically aware consumers in China

COMPETITIVE LANDSCAPE

Luxury brands focus on pop-up stores to increase brand influence

New products are launched to keep up with trends

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Super Premium Beauty and Personal Care in China - Category analysis

HEADLINES

PROSPECTS

Super premium beauty and personal care is supported by a macroeconomic context

New concept of “green” retailing emerges, supported by cross-country partnerships

Innovative products cater to technologically aware consumers in China

COMPETITIVE LANDSCAPE

Luxury brands focus on pop-up stores to increase brand influence

New products are launched to keep up with trends

CATEGORY DATA

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

Strong and growing momentum of luxury goods in China within a healthy macroeconomic context

Millennials are major consumers of Chinese luxury goods

Significant variation across segmented categories

Internet retailing sustains robust growth, catering to digitally aware consumers

Growth momentum is set to continue

MARKET INDICATORS

MARKET DATA

SOURCES

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