Super Premium Beauty and Personal Care in France

PROSPECTS

Super premium fragrances to record the most dynamic growth over the forecast period

Accounting for a large portion of the category sales, premium fragrances strongly contribute to its revenue growth. This success has inspired French perfume store chain Beauty Success, which recently announced the creation of high-end perfume outlets within its store group.

Skin care products trying to catch their second wind

French consumers have become less confident that the cosmetics that the beauty industry produces can be used safely. Controversies surrounding the chemical ingredients contained in cosmetics are no stranger to consumers’ doubts.

Emergence of new marketing trends

New needs related to urbanisation and changing consumption habits and influenced by social networks are driving constant innovation in the beauty market. According to the Institute of Personal Care Science, consumers want a product that suits them and corresponds to their lifestyle, their skin, their complexion, their look.

COMPETITIVE LANDSCAPE

Christian Dior leads in all product categories

Parfums Christian Dior is active in all super premium beauty and personal care categories. Its iconic fragrances J’adore and Miss Dior and the success of Sauvage are driving its growth in fragrances.

Digital technology pivotal for brand awareness and future growth

Perfume brands have seized on the importance of an increased presence on social networks and of a complete integration of digital technology into their business strategies. They multiply communication actions with influencers and strengthen their e-commerce to get closer to their consumers.

Traditional brands see the importance of naturalness

Faced with the proliferation and success of small natural-focused brands, both in the mass and premium segments, the established larger brands in beauty and personal care had to start repositioning themselves to defend their value and volume shares. L’Oréal Groupe developed a natural offer through its Botanicals, a new shampoo range.

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