Super Premium Beauty and Personal Care in France

PROSPECTS

Stagnancy due to concerns about product formulations

Super premium beauty and personal care saw little value movement in 2019, mainly due to the decline in super premium skin care, despite growth in the other categories. Super premium skin care came under pressure due to concerns around product composition and formulation, as users are more vigilant with skin-penetrating facial products.

Poor performance expected for super premium skin care in the forecast period

The poor performance of super premium beauty and personal care is expected to continue in the forecast period, with only slow current value growth expected, and a continued decline for super premium skin care.

Personalisation and staying in tune with consumer demands

Brands need to keep abreast of trends and consumer demands in order to ensure growth in super premium beauty and personal care. Natural beauty has outperformed conventional beauty for some time, and has become a top priority in the decision-making process.

COMPETITIVE LANDSCAPE

Parfums Christian Dior leads, with a presence across categories

Leading player Parfums Christian Dior is active in all super premium beauty and personal care categories, and managed to extend its value share lead in 2018. Its iconic fragrances J’adore and Miss Dior and the success of Eau Sauvage are driving its growth in fragrances.

Super premium fragrances brands adapt to attract millennials

Attracting younger consumers is necessary for players operating in the sluggish French fragrances market, which has seen several years of volume decline. Although millennials enjoy using fragrances, an essential characteristic is that they are demanding and fickle when choosing products.

Celine offers a new high perfume collection to complete its contemporary luxury offer

Hedi Slimane was named Celine’s new artistic director in January 2018. He designed a high perfume collection with a strong French influence, which will come out in two stages.

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