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Learn moreJan 2021
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Super premium beauty and personal care saw a marked decline in sales in 2020 as border measures implemented in late March to limit the spread of COVID-19 led to a sharp fall in the number of visitors from Mainland China, a key consumer group in the category. Moreover, local demand also declined, as Hong Kong residents avoided physical stores because of concerns about viral transmission through social contact.
The super premium skincare and “other” super premium beauty and personal care categories proved more resilient than colour cosmetics and fragrances in 2020, though all categories witnessed significant decline. With the considerable shift towards remote working and the reduction in social activity during the COVID-19 crisis, there was a significant decline in typical occasions for wearing colour cosmetics and fragrances.
Super premium beauty and personal care brands and retailers faced inventory problems in 2020 due to the serious drop in the number of visitors from Mainland China. As a result, super premium brands engaged in the unfamiliar practice of launching heavy discounts on bundled products for online purchase.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in Hong Kong, China market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.