After the problems experienced in recent years, super premium beauty and personal care is expected to see a return to positive growth rates in 2021. Self-pampering will be growing in importance, while premium brands will be pushing hard their discounted sets in both the online and offline channels.
L’Oréal remained the leading player in super premium beauty and personal care in 2020, followed by Shiseido and Chanel. L’Oréal benefited from its strong brand portfolio in prestige beauty, such as Lancôme or Kiehl’s, although the loss of Mainland Chinese tourists hit most L’Oréal brands hard, so that the company has therefore been active in pushing skin care sets to boost consumption as well as expanding its online operations.
E-commerce has been gaining in importance, with many brands having established e-shops since the pandemic hit Hong Kong. For example, Chanel opened an e-shop for its beauty and personal care products, which has been registering good growth rates.
Super premium beauty and personal care products are expected to record positive annual growth rates over the forecast period in Hong Kong, as they maintain their relevance among local consumers looking for prestige ingredients for self-care and self-pampering. In addition to the well-known lines already available, multiple new brands are also flooding into Hong Kong and being welcomed by local consumers, such as Tatcha or Tata Harper, which highlight their clean ingredients.
Brands such as Sulwhasoo, MTM and Beyorg Beauty all offered spa services in their outlets focusing on self-care. Sulwhasoo, for example, offered ginseng treatments, while La Prairie launched a new exclusive facial service in Hong Kong.
Personalisation and customisation will remain popular in the super premium positioning of brands during the forecast period. Personalised formulation has become an important factor in super premium skin care, with consumers looking for products tailored to the particular condition of their own skin.
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Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is an aggregation of super premium colour cosmetics, super premium fragrances, super premium skin care and other super premium beauty and personal care.See All of Our Definitions
This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.
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