In 2020, there were major restrictions on mobility in India as a result of the pandemic, resulting in local consumers spending prolonged periods of time at home. This has allowed them to follow extensive skin care routines, particularly as they were unable to visit beauty salons, which led to lower overall declines for super premium skin care compared to other areas of super premium beauty and personal care.
While consumers continued to spend considerable periods of time indoors during the first half of 2021 due to the second wave of COVID-19, resulting in further remote working or the introduction of hybrid work model, socialising amongst Indians has been increasing over the year, although many remain cautious compared to pre-pandemic years. Travel and holidays remain largely domestic in nature due to strict compliances on vaccination and constant concerns of a changing situation relating to the pandemic.
Competition within e-commerce is intensifying in line with a further switch online by local consumers of super premium beauty and personal care in 2021. This is also likely to lead to the emergence of new e-commerce platforms such as Tata Digital (already known for TataCLiQ Luxury, but plans to launch a separate website to retail beauty and personal care) and Reliance Retail, which aims to complement its chain of offline stores with online services.
Weddings held in 2020 were largely intimate affairs with only close family members in attendance due to strict government guidelines which placed restrictions on guest lists. However, in 2021, as the situation surrounding COVID-19 has gradually stabilised from June, weddings are now being celebrated with fervour, although some continue to invite a smaller group of guests compared to pre-pandemic habits.
As the threat of the pandemic has gradually stabilised over 2021, consumers have been spending longer periods of time outside of the home, socialising and meeting friends and family, which is gradually driving up demand for super premium fragrances. As shopping centres are now permitted to operate, many local consumers are returning to physical specialist stores for their fragrance purchases.
2020 proved to be a disruptive year for super premium beauty and personal care as Indians were restricted to their homes, which particularly drove down demand for super premium colour cosmetics. However, during 2021, as mobility has improved and restrictions have relaxed for domestic travel, socialising opportunities have improved.
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Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is an aggregation of super premium colour cosmetics, super premium fragrances, super premium skin care and other super premium beauty and personal care.See All of Our Definitions
This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.
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