Super Premium Beauty and Personal Care in Indonesia

PROSPECTS

Positive outlook despite slower growth of super premium beauty and personal care in 2018

Indonesia, as one of the most populated countries in the world, possesses quite a number of affluent people. These people often shop abroad in neighbouring countries, such as Hong Kong and Singapore.

Opportunity within super premium colour cosmetics

Super premium colour cosmetics recorded significant growth towards the end of the review period, supported by companies’ promotional activities. Advertisements using celebrities’ Instagram accounts and other celebrity endorsements are common practices for these companies.

More brands expected

These trends are expected to continue over the forecast period as a result of the current trend of using make-up for every occasion, especially amongst young people. Consumers will be smarter and more discerning than before, often choosing high-end colour cosmetics.

COMPETITIVE LANDSCAPE

Kanebo is popular in 2017

Kanebo was positioned well within super premium beauty and personal care in 2017. The brand has a long-standing presence and is known for its quality.

International brands dominate

In terms of super premium beauty and personal care, Indonesian consumers tend to think of luxury brands such as Kanebo, YSL and Chanel. International luxury brands are perceived by consumers as offering the highest-quality products for their skin.

Internet retailing makes progress

Although internet retailing in Indonesia was still in its infancy in 2018, many internet retailers were already selling super premium beauty and personal care online. These include Bobobo.

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