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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Japan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Decimation in tourism due to border closures, shorter opening hours and store closures negatively impact category sales

Prior to the pandemic, super premium beauty and personal care was strongly supported by inbound tourists coming to Japan. Therefore, sales suffered a strong contraction due to the closure of the country’s borders in 2020 as the government endeavoured to stop the virus from spreading.

Growing shift to maximise e-commerce sales and digital experiences to compensate for store closures

Due to this unprecedented situation and subsequent challenging trading environment, super premium beauty and personal care brands increasingly adopted a multichannel approach in 2020, with many more adopting e-commerce. For instance, the Decorté Concierge Channel on YouTube, which launched in August 2019, enhanced its content to offer an alternative experience to in-store consultation.

Despite challenges the category witnesses store openings, new brand launches and new partnerships

Despite the unprecedented trading conditions created by the pandemic, remarkably some major super premium beauty and personal care companies still managed to expand their store-based channel in 2020 with the view that consumers would return by 2021 when the Tokyo Olympic Games, postponed from 2020, were now scheduled to take place.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Japan?
What are the major brands in Japan?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decimation in tourism due to border closures, shorter opening hours and store closures negatively impact category sales

Growing shift to maximise e-commerce sales and digital experiences to compensate for store closures

Despite challenges the category witnesses store openings, new brand launches and new partnerships

RECOVERY AND OPPORTUNITIES

Category recovery dependent on relaxation of travel restrictions and further outbreaks

Change of focus among industry players towards domestic consumers and cross-border e-commerce

Ongoing development of e-commerce in response to COVID-19 and changing consumer expectations

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Super Premium Beauty and Personal Care in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Decimation in tourism due to border closures, shorter opening hours and store closures negatively impact category sales

Growing shift to maximise e-commerce sales and digital experiences to compensate for store closures

Despite challenges the category witnesses store openings, new brand launches and new partnerships

Overview

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Table of Contents

Super Premium Beauty and Personal Care in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decimation in tourism due to border closures, shorter opening hours and store closures negatively impact category sales

Growing shift to maximise e-commerce sales and digital experiences to compensate for store closures

Despite challenges the category witnesses store openings, new brand launches and new partnerships

RECOVERY AND OPPORTUNITIES

Category recovery dependent on relaxation of travel restrictions and further outbreaks

Change of focus among industry players towards domestic consumers and cross-border e-commerce

Ongoing development of e-commerce in response to COVID-19 and changing consumer expectations

CATEGORY DATA

Luxury Goods in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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