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Learn moreJan 2021
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Prior to the pandemic, super premium beauty and personal care was strongly supported by inbound tourists coming to Japan. Therefore, sales suffered a strong contraction due to the closure of the country’s borders in 2020 as the government endeavoured to stop the virus from spreading.
Due to this unprecedented situation and subsequent challenging trading environment, super premium beauty and personal care brands increasingly adopted a multichannel approach in 2020, with many more adopting e-commerce. For instance, the Decorté Concierge Channel on YouTube, which launched in August 2019, enhanced its content to offer an alternative experience to in-store consultation.
Despite the unprecedented trading conditions created by the pandemic, remarkably some major super premium beauty and personal care companies still managed to expand their store-based channel in 2020 with the view that consumers would return by 2021 when the Tokyo Olympic Games, postponed from 2020, were now scheduled to take place.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.