The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2021
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Super premium beauty and personal care in Malaysia was negatively affected by the country lockdown enforced between 18 March and 4 May 2020. During this time, non-essential retail stores were required to close, including standalone stores and department stores like Isetan, Parkson and AEON.
Beyond store closures, demand for super premium beauty and personal care was further reduced due to a multitude of external factors in 2020. For example, job losses and the surge in unemployment in Malaysia resulted in many consumers being unable to afford higher-end super premium beauty and personal care.
In order to stimulate demand, players actively used online platforms to connect with consumers in 2020. For example, third leading brand Sulwhasoo began hosting virtual live events through Facebook in 2020.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in Malaysia market research report includes:
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Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.