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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Malaysia

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Entrance of more fashion brands

An increasing number of fashion brands are becoming highly visible in super premium beauty and personal care in Malaysia. Over the review period brands like Tom Ford and Yves Saint Laurent opened new beauty specialist outlets in major shopping malls in the Klang Valley.

Super premium skin care in strong demand

Super premium skin care continued to record strong growth in 2018. Strong demand for super premium skin care brands like La Mer, Shu Uemura, Bobbi Brown and Laura Mercier continued to be reflected in the launch of various new products and publicity through roadshows.

COMPETITIVE LANDSCAPE

Estée Lauder remains the leading player

Estée Lauder remained the leading player in super premium beauty and personal care in 2017 thanks to its wide portfolio of brands, which includes La Mer, Bobbi Brown, Aramis, Michael Kors, Tommy Hilfiger, Tom Ford, Tory Burch, DKNY and Ermenegildo Zegna. The company remained highly active in terms of brand marketing and also regularly launched new products to maintain consumer interest.

Omnichannel retailing

Super premium beauty and personal care players are engaging in omnichannel retailing to widen the distribution of their products across Malaysia. A mix of both online sites and social media platforms like Facebook as well as offline channels like bricks-and-mortar stores are generally used by the leading super premium beauty and personal care players like Estée Lauder and L’Oréal to market their products.

Promotional pricing

Many retailers, such as AEON, Isetan, Sasa and Sephora, continued to offer promotional prices on super premium fragrances and skin care sets to attract customers. For example, super premium fragrance box sets from brands like Calvin Klein, Christian Dior and Givenchy are always marketed prior to festive periods like Christmas to boost sales.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Entrance of more fashion brands

Super premium skin care in strong demand

COMPETITIVE LANDSCAPE

Estée Lauder remains the leading player

Omnichannel retailing

Promotional pricing

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering appetite for luxury goods

Tax-free period boosts demand

International players continue to dominate sales

Standalone monobrand stores the leading distribution outlets

Macro environment to shape the future of luxury goods

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Super Premium Beauty and Personal Care in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Entrance of more fashion brands

Super premium skin care in strong demand

COMPETITIVE LANDSCAPE

Estée Lauder remains the leading player

Omnichannel retailing

Promotional pricing

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Super Premium Beauty and Personal Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Entrance of more fashion brands

Super premium skin care in strong demand

COMPETITIVE LANDSCAPE

Estée Lauder remains the leading player

Omnichannel retailing

Promotional pricing

CATEGORY DATA

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering appetite for luxury goods

Tax-free period boosts demand

International players continue to dominate sales

Standalone monobrand stores the leading distribution outlets

Macro environment to shape the future of luxury goods

MARKET DATA

SOURCES

Why buy this report?

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