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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Malaysia

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fashion brands entering super premium beauty and personal care

Luxury fashion brands continue to penetrate super premium beauty and personal care areas in Malaysia. In 2017, highly renowned luxury brands like Burberry and Louis Vuitton launched their own super premium beauty and personal care products under super premium colour cosmetic and super premium fragrance ranges.

Demand remains steady despite economic downturn

During 2017, super premium beauty and personal care in Malaysia managed to sustain volatile economic conditions. Although the economic slowdown and falling consumer confidence slowed growth in several luxury categories like luxury timepieces, value sales growth in super premium beauty and personal care was higher than in 2016 due to constant price promotional activities by leading retailers and manufacturers.

Investment in marketing to attract consumers

Consumers in Malaysia are less price sensitive when it comes to purchasing super premium beauty and personal care products. This is primarily because prices in areas like super premium fragrances and super premium colour cosmetics are lower than in other luxury categories like luxury leather goods.

COMPETITIVE LANDSCAPE

International brands continue to dominate sales

International beauty and personal care giants continue to lead sales within super premium beauty and personal care in Malaysia. Estée Lauder recorded an outstanding performance in super premium beauty and personal care due to the marketing of various super premium beauty and personal care ranges.

Introduction of new ranges to boost sales

The value sales share and competitive strength of international super premium beauty and personal care brands is expected to strengthen over the forecast period. Also, the introduction of fashion brands into super premium beauty and personal care is set to boost the sales share of international players.

Expansion of standalone brand stores

In 2017, Malaysia saw the opening of more standalone brand stores in super premium beauty and personal care within large shopping malls. Department stores like Isetan, Parkson and Robinson have been major distribution outlets for super premium beauty and personal care ranges such as super premium fragrances, super premium skin care and super premium colour cosmetics.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Fashion brands entering super premium beauty and personal care

Demand remains steady despite economic downturn

Investment in marketing to attract consumers

COMPETITIVE LANDSCAPE

International brands continue to dominate sales

Introduction of new ranges to boost sales

Expansion of standalone brand stores

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Demand for luxury goods remains strong

Demand for luxury goods continues to rise despite volatile economy

International brands continue to dominate sales

Physical stores dominate distribution of luxury goods

Slow positive outlook forecasted in luxury goods

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Super Premium Beauty and Personal Care in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fashion brands entering super premium beauty and personal care

Demand remains steady despite economic downturn

Investment in marketing to attract consumers

COMPETITIVE LANDSCAPE

International brands continue to dominate sales

Introduction of new ranges to boost sales

Expansion of standalone brand stores

Overview

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Table of Contents

Super Premium Beauty and Personal Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Fashion brands entering super premium beauty and personal care

Demand remains steady despite economic downturn

Investment in marketing to attract consumers

COMPETITIVE LANDSCAPE

International brands continue to dominate sales

Introduction of new ranges to boost sales

Expansion of standalone brand stores

CATEGORY DATA

Luxury Goods in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Demand for luxury goods remains strong

Demand for luxury goods continues to rise despite volatile economy

International brands continue to dominate sales

Physical stores dominate distribution of luxury goods

Slow positive outlook forecasted in luxury goods

MARKET INDICATOR

MARKET DATA

SOURCES

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