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Learn moreJan 2021
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Super premium beauty and personal care is largely sold through department stores and beauty specialist retailers in Mexico. Consumers of these products like to experience them first hand, and these outlets often provide clients with samples to try the products for suitability, as well as qualified consultants to help shoppers choose products which are suitable for their complexions, for example.
Social distancing and home seclusion discouraged the use of fragrances and colour cosmetics in 2020, with consumption of lip products particularly suffering as, even when venturing out, the use of face masks meant these products were regarded by many as superfluous, whilst women tended to use less colour cosmetics in general when staying at home.
Skin care routines are associated with being healthy and taking care of the body, and super premium skin care was the most dynamic category among super premium beauty and personal care in 2019. Despite also witnessing losses during the pandemic due to the closures of physical retail outlets and pressures on personal budgets, super premium skin care was the most resilient area in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in Mexico market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.