Super premium beauty and personal care is largely sold through department stores and beauty specialist retailers in the Mexican market. Consumers of these products like to experience them first hand, and these outlets often provide clients with samples to try the products for suitability, as well as qualified consultants to help shoppers choose products for compatibility with their needs – products that are suitable for their complexions, for example.
Social distancing and home seclusion discouraged consumers from using fragrances and colour cosmetics in 2020. Consumption of lip products was hit particularly hard as, even when venturing out, the use of face masks meant these products were regarded by many as superfluous, whilst women tended to use less colour cosmetics in general when staying at home.
Skin care routines are associated with being healthy and taking care of the body, and super premium skin care was the most dynamic category in super premium beauty and personal care in 2019, before the outbreak of COVID-19. Despite also witnessing losses during the pandemic due to the closures of physical retail outlets and pressures on personal budgets, super premium skin care has proven to be the most resilient area of super premium beauty and personal care during the COVID-19 crisis.
Super premium beauty and personal care is expected to record continued double-digit current value growth in both 2022 and 2023, and to see further strong year-on-year increases in sales throughout the rest of the forecast period. Sales are set to exceed pre-pandemic levels by 2022 (by 2023 at constant 2021 prices) despite the enduring impact of measures introduced to limit the spread of COVID-19 on personal and household budgets.
In a reversal of the trends witnessed during the pandemic, super premium colour cosmetics is set to see the strongest performance in super premium beauty and personal care over the forecast period, while super premium skin care is expected to see the slowest growth. As COVID-19 becomes a managed fact of life and women begin to venture out and participate more often in social occasions, many female consumers will wish to achieve a more groomed look and invest in more colour cosmetics products to present a fashionable image.
Super premium fragrances remains by far the largest category in super premium beauty and personal care in 2021 despite the steep losses incurred by the category in 2020. Traditionally super premium fragrances sales have been driven by new products and consumers eager to purchase the latest offerings from their favourite brands.
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Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is an aggregation of super premium colour cosmetics, super premium fragrances, super premium skin care and other super premium beauty and personal care.See All of Our Definitions
This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.
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