Super Premium Beauty and Personal Care in Mexico

PROSPECTS

Innovation drives growth in super premium fragrances

In 2018, super premium fragrances was the best performing category in super premium beauty and personal care, with growth driven by new products and consumers wanting to get the latest offerings from their favourite brands. Examples of super premium fragrances recently launched or heavily advertised in 2018 included Bvlgari Omnia, Dolce & Gabbana Light Blue, Cartier Pasha Noir Sport, Montblanc Legend, Salvatore Ferragamo Uomo Casual Life and Tiffany Eau de Parfum Intense, among others.

Internet retailing gains further ground

Internet retailing posted a further double-digit increase in value sales in 2018, being the fastest growing distribution channel in super premium beauty and personal care. Although internet retailing still accounts for a small share of overall value sales, its dynamism is encouraging brand owners and retailers to invest in the channel’s further development.

Serums continue to grow in importance in super premium skin care

In 2018, anti-ageing products, particularly serums, continued to drive sales in super premium skin care. Serums offer concentrated formulations and have become an essential step in the beauty routines of luxury consumers.

COMPETITIVE LANDSCAPE

Chanel remains the leading brand in super premium beauty and personal care

Parfumerie Versailles, the local distributor for Chanel, remained the leading player in super premium beauty and personal care in 2017. The Chanel brand reaches different target audiences because it is a classic label which at the same time is perceived as young and innovative.

Sisley focuses on super premium hair care

Hair care is one of the smaller categories within super premium beauty and personal care. There are only a few super premium brands which offer hair care products in their portfolios.

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