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Learn moreJan 2021
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Sales of super premium beauty and personal care products have dipped in 2020 as a result of the pandemic, although the decline has been markedly less acute than any other luxury product. The fall in sales was caused by a mixture of factors.
The government response to the pandemic has hit sales of super premium beauty and personal care products in other, less direct, ways in 2020. The closure of non-essential businesses and a rise in consumers working from home where possible reduced the need for women to wear make-up that might be considered appropriate for the office environment.
The share of value sales of super premium beauty and personal care generated by e-commerce is set to almost double in 2020. Unlike many other luxury categories, online generates a meaningful amount of value sales in Romania, typically from repeat buyers who are highly brand and product loyal.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in Romania market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.