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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Romania

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category expands steadily and proves resilient in times of economic uncertainty

The category’s retail value sales remained much lower in Romania than in Western Europe in 2017. Women accounted for the majority of the consumer base, and women aged over 40 spent double the amount spent by 20-to-39-year-olds with fixed budgets each month.

Changing lifestyles benefit the category

The category benefited from improving standards of living, with consumers increasingly using beauty and personal care products to enhance their personal appearance. As such, users became more likely to purchase better quality, more expensive products.

COMPETITIVE LANDSCAPE

Players must balance immediacy with exclusivity

Players adopted various strategies to maintain their positions, including product launches, acquisitions and expansion. New technology continues to change the way companies do business, providing new communication channels, with buying behaviours evolving and the emergence of the “millennials” consumer group.

Advertising remains a key driver and digital marketing spend increases

Marketing continued to represent a significant cost component for luxury cosmetics and beauty products. Digital expenditure gained further share in players’ advertising budgets, as influencers, Instagrammers and social networks continued to gradually gain ground on traditional channels.

Slower growth forecast

Super premium beauty and personal care is an increasingly challenging to grey, and retail value growth is expected to slow down over the forecast period. Demand for luxury skin care products increased due to varying climatic conditions and consumers’ desire to look better and healthy.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Romania?
What are the major brands in Romania?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Romania - Category analysis

HEADLINES

PROSPECTS

Category expands steadily and proves resilient in times of economic uncertainty

Changing lifestyles benefit the category

COMPETITIVE LANDSCAPE

Players must balance immediacy with exclusivity

Advertising remains a key driver and digital marketing spend increases

Slower growth forecast

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

Luxury goods exceeds expectations

Romanian consumers prefer to buy luxury goods from abroad

The online market for luxury goods in Romania

Opportunities for luxury goods in Romania

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Super Premium Beauty and Personal Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category expands steadily and proves resilient in times of economic uncertainty

Changing lifestyles benefit the category

COMPETITIVE LANDSCAPE

Players must balance immediacy with exclusivity

Advertising remains a key driver and digital marketing spend increases

Slower growth forecast

Overview

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Samples (FAQs about samples):

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Table of Contents

Super Premium Beauty and Personal Care in Romania - Category analysis

HEADLINES

PROSPECTS

Category expands steadily and proves resilient in times of economic uncertainty

Changing lifestyles benefit the category

COMPETITIVE LANDSCAPE

Players must balance immediacy with exclusivity

Advertising remains a key driver and digital marketing spend increases

Slower growth forecast

CATEGORY DATA

Luxury Goods in Romania - Industry Overview

EXECUTIVE SUMMARY

Luxury goods exceeds expectations

Romanian consumers prefer to buy luxury goods from abroad

The online market for luxury goods in Romania

Opportunities for luxury goods in Romania

MARKET INDICATOR

MARKET DATA

SOURCES

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