Demand for super premium colour cosmetics continued to decline in 2021. As result of COVID-19, work and social arrangements continued to be hugely disrupted, with many employees switching to home working arrangements where possible, while many social events were put on hold.
Consumer demand within super premium beauty and personal care has shifted from colour cosmetics to skin care products and goods which are attributed to leading a healthier lifestyle. The main focus has been on anti-ageing products, especially serums, with products that are perceived to deliver effective results in high demand.
Similar to super premium colour cosmetics, super premium fragrances struggled in 2021, seeing a small decline in both retail volume terms and current value terms. This is explained by the limited number of social and work engagements, with consumers spending considerably more time at home and thus having little need for fragrances.
Super premium colour cosmetics is set to continue experiencing difficulties over the forecast period. There are several factors behind this, with economic pressures and the ongoing threat from COVID-19 being two of the major ones.
E-commerce is expected to continue growing and developing over the forecast period, with consumers becoming increasingly confident about buying super premium beauty and personal care online. As such, all players are set to focus on developing their digital strategies over the forecast period.
Russia’s ageing population is expected to help fuel demand for super premium skin care over the forecast period. As consumers become increasingly aware of the benefits of using products such as anti-agers demand is likely to grow.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is an aggregation of super premium colour cosmetics, super premium fragrances, super premium skin care and other super premium beauty and personal care.See All of Our Definitions
This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!