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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Russia

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing price sensitivity and longer promotional periods hinder sales

Both in 2017 and 2018, retail value sales growth in super premium beauty and personal care was limited by ongoing price sensitivity among middle class consumers, who tended to economise. The importance and duration of discounts increased as these were used more often by leading retailers and producers to attract price-sensitive consumers.

Polarisation becomes more prominent

Consumer demand continued to polarise in 2018. On the one hand, some middle class consumers continued to economise and searched increasingly for discounts and special offers.

Innovations drive growth in super premium skin care

In 2018, skin care continued to be an area of focus within super premium beauty products for consumers and companies operating in the category. In recent years, Russian consumers increasingly sought the most effective ways to protect their skin and became more interested in new product developments.

COMPETITIVE LANDSCAPE

Fragmentation increases

Considering increasing mix effect and the growing popularity of niche offers, fragmentation in super premium beauty continued to increase in 2018. Despite the ongoing leadership of well-established and recognised beauty brands such as Chanel, Christian Dior, Givenchy, Yves Saint Laurent and Giorgio Armani among others, consumers increasingly sought something new and unique, which notably improved the positions of niche beauty brands.

Digitalisation a key trend in advertising

In recent years, the digitalisation trend affected beauty and personal care, as consumers increasingly used online platforms for reference and advice on beauty products. In particular, this trend influenced super premium beauty products advertising online – leading companies collaborated with micro bloggers, beauty influencers and brand ambassadors to promote their latest products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Russia?
What are the major brands in Russia?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Russia - Category analysis

HEADLINES

PROSPECTS

Increasing price sensitivity and longer promotional periods hinder sales

Polarisation becomes more prominent

Innovations drive growth in super premium skin care

COMPETITIVE LANDSCAPE

Fragmentation increases

Digitalisation a key trend in advertising

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

High economic uncertainty limits growth

Increase in tourist flows and tax-free launch contribute to sales growth

International brands confidently penetrate

Economic difficulties determine shrinking distribution

Prospects remain volatile

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Super Premium Beauty and Personal Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing price sensitivity and longer promotional periods hinder sales

Polarisation becomes more prominent

Innovations drive growth in super premium skin care

COMPETITIVE LANDSCAPE

Fragmentation increases

Digitalisation a key trend in advertising

Overview

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Table of Contents

Super Premium Beauty and Personal Care in Russia - Category analysis

HEADLINES

PROSPECTS

Increasing price sensitivity and longer promotional periods hinder sales

Polarisation becomes more prominent

Innovations drive growth in super premium skin care

COMPETITIVE LANDSCAPE

Fragmentation increases

Digitalisation a key trend in advertising

CATEGORY DATA

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

High economic uncertainty limits growth

Increase in tourist flows and tax-free launch contribute to sales growth

International brands confidently penetrate

Economic difficulties determine shrinking distribution

Prospects remain volatile

MARKET INDICATORS

MARKET DATA

SOURCES

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