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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Russia

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth despite economic crisis

During 2015-2016, super premium beauty and personal care showed strong growth despite general decline in all other luxury goods. Consumers are unwilling to compromise on their personal care, even in times of financial instability.

Embracing anti-ageing products

Even during economic crisis, super premium skin care has shown exceptional growth, for several reasons. Consumers have overcome the previously strong barrier that anti-ageing products are for old people.

Omnichannel approach

The growing consumer trend is smart shopping. During the 2014-2015 economic crisis, consumers remained loyal to the brands they purchased, but began to approach them in a more rational way, first deciding which product to purchase and then waiting for a discount or researching options to buy it more cheaply online.

COMPETITIVE LANDSCAPE

Super premium beauty and personal care overall is fragmented

Super premium fragrances remained highly fragmented in 2016, the biggest brands being Chanel and Dior. Super premium colour cosmetics is quite consolidated, with Dior and Chanel together dominating retail value sales.

Diverse marketing strategies

Brand awareness is one of the key elements for building a successful luxury brand in Russia. To achieve it, mass media advertising is used to convey the message and status of the brand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Russia?
What are the major brands in Russia?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Russia - Category analysis

HEADLINES

PROSPECTS

Growth despite economic crisis

Embracing anti-ageing products

Omnichannel approach

COMPETITIVE LANDSCAPE

Super premium beauty and personal care overall is fragmented

Diverse marketing strategies

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

Factors benefiting luxury goods

Improved economic situation and increased tourism

Expansion of established brands

Limited increase for internet retailers

Luxury goods is highly dependent on economic growth

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Super Premium Beauty and Personal Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth despite economic crisis

Embracing anti-ageing products

Omnichannel approach

COMPETITIVE LANDSCAPE

Super premium beauty and personal care overall is fragmented

Diverse marketing strategies

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Super Premium Beauty and Personal Care in Russia - Category analysis

HEADLINES

PROSPECTS

Growth despite economic crisis

Embracing anti-ageing products

Omnichannel approach

COMPETITIVE LANDSCAPE

Super premium beauty and personal care overall is fragmented

Diverse marketing strategies

CATEGORY DATA

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

Factors benefiting luxury goods

Improved economic situation and increased tourism

Expansion of established brands

Limited increase for internet retailers

Luxury goods is highly dependent on economic growth

MARKET INDICATOR

MARKET DATA

SOURCES

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