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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in South Korea

16 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Travel retail highly affects super premium beauty and personal care

Travel retail remained a significant retail distribution channel in super premium beauty and personal care. While the number of Chinese inbound tourists declined in 2017, domestic demand supported travel retailing through departure duty-free.

New competitor to add dynamism to category

Department stores and beauty specialist retailers remained the leading distribution channels but drugstores started to offer super premium brands such as Aveda, Shu Uemura and Kérastase. Olive Young, the country’s biggest drugstore retailer, focused mostly on mass brands, and rising competitors such as Lalavla, Boots and LOHBs actively introduced luxury brands to compete with Olive Young.

COMPETITIVE LANDSCAPE

International manufacturers dominate in terms of number of brands

There were several attempts by domestic brands to penetrate super premium beauty and personal care but Sulwhasoo remained the only significant one in 2017. What makes a luxury brand is not price alone.

Diversity in super premium fragrances support consumers’ demand for glamour

The trend towards unisex and niche products continued in super premium fragrances. The trend was led by department store-owned importers such as Shinsegae and Hyundai.

Luxury brands trying out new strategies in South Korea

Luxury houses included South Korea as a Tier 1 country for new product launches. For instance, in September 2018 Chanel launched the men’s grooming line Boy De Chanel exclusively in South Korea.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in South Korea?
What are the major brands in South Korea?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Travel retail highly affects super premium beauty and personal care

New competitor to add dynamism to category

COMPETITIVE LANDSCAPE

International manufacturers dominate in terms of number of brands

Diversity in super premium fragrances support consumers’ demand for glamour

Luxury brands trying out new strategies in South Korea

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Goods in South Korea - Industry Overview

EXECUTIVE SUMMARY

Strong and steady domestic demand supports luxury goods in 2018

Luxury goods appeal to many consumers

Daimler AG leads luxury goods in 2017

Retailing disruptors work as a blind spot for luxury goods

Retail value growth and government support expected

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Super Premium Beauty and Personal Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Travel retail highly affects super premium beauty and personal care

New competitor to add dynamism to category

COMPETITIVE LANDSCAPE

International manufacturers dominate in terms of number of brands

Diversity in super premium fragrances support consumers’ demand for glamour

Luxury brands trying out new strategies in South Korea

Overview

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Table of Contents

Super Premium Beauty and Personal Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Travel retail highly affects super premium beauty and personal care

New competitor to add dynamism to category

COMPETITIVE LANDSCAPE

International manufacturers dominate in terms of number of brands

Diversity in super premium fragrances support consumers’ demand for glamour

Luxury brands trying out new strategies in South Korea

CATEGORY DATA

Luxury Goods in South Korea - Industry Overview

EXECUTIVE SUMMARY

Strong and steady domestic demand supports luxury goods in 2018

Luxury goods appeal to many consumers

Daimler AG leads luxury goods in 2017

Retailing disruptors work as a blind spot for luxury goods

Retail value growth and government support expected

MARKET INDICATORS

MARKET DATA

SOURCES

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