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Learn moreJan 2021
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As a result of the pandemic, and consumers spending much more time at home, demand for super premium beauty and personal care products was adversely affected. While in 2019 the category was demonstrating a limited increase in sales, in 2020 it dropped into negative growth territory.
Chanel focused on maintaining its brand strategy and entering the Kakao Talk Gift platform. Kakao Talk Gift is a mobile platform that is linked with the messenger app Kakao Talk.
Super premium brands with direct selling as a retail strategy (e.g.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in South Korea market research report includes:
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Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.