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Country Report
Super Premium Beauty and Personal Care in South Korea
19 pages, Feb 2018
US$990Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
PROSPECTS
Duty-free a leading channel in super premium beauty and personal care
Duty-free is the greatest threat to domestic sales of super premium beauty and personal care. Beauty and personal care is one of most popular items purchased by consumers in duty-free shops when travelling overseas.
Due to the K-Beauty boom, super premium beauty and personal care to record limited growth
K-Beauty was a mainstream trend in beauty and personal care over the review period. South Koreans took pride in this and the high quality of domestic mass brands which fulfilled their needs.
Celebrity marketing needs to ensure the ambassadors actually use the product
In order to boost consumer interest, super premium brands will need to take account of consumer traits. Consumers in South Korea are less motivated by high-profile ambassadors but rather by the fact that celebrities actually use the product in real life.
COMPETITIVE LANDSCAPE
Domestic non-super premium brands set the mainstream trend
As South Korea leads beauty and personal care trends in Asia, there are plenty of choices for consumers of domestic brands which offer quality products at reasonable prices. In addition, as many luxury brands tend to follow South Korea’s product trends, domestic brands enjoy greater attention in the local market.
Distribution a key part of the strategy
Luxury genderless fragrances continue to grow in popularity and the niche Byredo brand has successfully become one of the leading brands in super premium beauty and personal care. Traditionally popular players also continue to achieve strong performances: Chanel’s newly launched Gabrielle fragrances brand is attracting consumer attention through effective promotion and its luxurious floral scent.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in South Korea market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Super Premium Beauty and Personal Care in South Korea?
- What are the major brands in South Korea?
- How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
- What is driving growth?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply function
Want to find out more about this report?
Request more informationTable of Contents
Super Premium Beauty and Personal Care in South Korea - Category analysis
HEADLINES
PROSPECTS
Duty-free a leading channel in super premium beauty and personal care
Due to the K-Beauty boom, super premium beauty and personal care to record limited growth
Celebrity marketing needs to ensure the ambassadors actually use the product
COMPETITIVE LANDSCAPE
Domestic non-super premium brands set the mainstream trend
Distribution a key part of the strategy
CATEGORY DATA
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Luxury Goods in South Korea - Industry Overview
EXECUTIVE SUMMARY
Luxury goods records growth, attracting further interest from manufacturers
Expanding consumer base drives growth of luxury goods
Luxury car manufacturers dominate luxury goods
Mixed retailers remains the main retailing channel in luxury goods, while internet retailing is developing
Potential for growth of luxury goods in the forecast period
MARKET INDICATORS
Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017MARKET DATA
Table 9 Sales of Luxury Goods by Category: Value 2012-2017Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022
SOURCES
Summary 1 Research SourcesWhy buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Super Premium Beauty and Personal Care in Argentina | Jan 2018
- Super Premium Beauty and Personal Care in Australia | Feb 2018
- Super Premium Beauty and Personal Care in Brazil | Feb 2018
- Super Premium Beauty and Personal Care in Canada | Feb 2018
- Super Premium Beauty and Personal Care in China | Aug 2018
- Super Premium Beauty and Personal Care in France | Feb 2018
- Super Premium Beauty and Personal Care in Germany | Jan 2019
- Super Premium Beauty and Personal Care in Hong Kong, China | Feb 2018
- Super Premium Beauty and Personal Care in India | Feb 2018
- Super Premium Beauty and Personal Care in Indonesia | Feb 2018
- Super Premium Beauty and Personal Care in Italy | Feb 2018
- Super Premium Beauty and Personal Care in Japan | Feb 2018
- Super Premium Beauty and Personal Care in Malaysia | Feb 2018
- Super Premium Beauty and Personal Care in Mexico | Feb 2018
- Super Premium Beauty and Personal Care in Poland | Feb 2018
- Super Premium Beauty and Personal Care in Romania | Feb 2018
- Super Premium Beauty and Personal Care in Russia | Feb 2018
- Super Premium Beauty and Personal Care in Singapore | Mar 2018
- Super Premium Beauty and Personal Care in South Africa | Feb 2018
- Super Premium Beauty and Personal Care in Spain | Feb 2018
- Super Premium Beauty and Personal Care in Sweden | Feb 2018
- Super Premium Beauty and Personal Care in Switzerland | Feb 2018
- Super Premium Beauty and Personal Care in Taiwan | Apr 2018
- Super Premium Beauty and Personal Care in Thailand | Feb 2018
- Super Premium Beauty and Personal Care in the Netherlands | Feb 2018
- Super Premium Beauty and Personal Care in the Philippines | Feb 2018
- Super Premium Beauty and Personal Care in the United Arab Emirates | Feb 2018
- Super Premium Beauty and Personal Care in the United Kingdom | Mar 2018
- Super Premium Beauty and Personal Care in the US | Dec 2018
- Super Premium Beauty and Personal Care in Turkey | Feb 2018
- Super Premium Beauty and Personal Care in Ukraine | Feb 2018
Company Reports
- Burberry Group Plc in Luxury Goods | Jul 2018
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
Complete Catalogue
Country Reports
- Super Premium Beauty and Personal Care in Argentina | Jan 2018
- Super Premium Beauty and Personal Care in Australia | Feb 2018
- Super Premium Beauty and Personal Care in Brazil | Feb 2018
- Super Premium Beauty and Personal Care in Canada | Feb 2018
- Super Premium Beauty and Personal Care in China | Aug 2018
- Super Premium Beauty and Personal Care in France | Feb 2018
- Super Premium Beauty and Personal Care in Germany | Jan 2019
- Super Premium Beauty and Personal Care in Hong Kong, China | Feb 2018
- Super Premium Beauty and Personal Care in India | Feb 2018
- Super Premium Beauty and Personal Care in Indonesia | Feb 2018
- Super Premium Beauty and Personal Care in Italy | Feb 2018
- Super Premium Beauty and Personal Care in Japan | Feb 2018
- Super Premium Beauty and Personal Care in Malaysia | Feb 2018
- Super Premium Beauty and Personal Care in Mexico | Feb 2018
- Super Premium Beauty and Personal Care in Poland | Feb 2018
- Super Premium Beauty and Personal Care in Romania | Feb 2018
- Super Premium Beauty and Personal Care in Russia | Feb 2018
- Super Premium Beauty and Personal Care in Singapore | Mar 2018
- Super Premium Beauty and Personal Care in South Africa | Feb 2018
- Super Premium Beauty and Personal Care in Spain | Feb 2018
- Super Premium Beauty and Personal Care in Sweden | Feb 2018
- Super Premium Beauty and Personal Care in Switzerland | Feb 2018
- Super Premium Beauty and Personal Care in Taiwan | Apr 2018
- Super Premium Beauty and Personal Care in Thailand | Feb 2018
- Super Premium Beauty and Personal Care in the Netherlands | Feb 2018
- Super Premium Beauty and Personal Care in the Philippines | Feb 2018
- Super Premium Beauty and Personal Care in the United Arab Emirates | Feb 2018
- Super Premium Beauty and Personal Care in the United Kingdom | Mar 2018
- Super Premium Beauty and Personal Care in the US | Dec 2018
- Super Premium Beauty and Personal Care in Turkey | Feb 2018
- Super Premium Beauty and Personal Care in Ukraine | Feb 2018
Company Reports
- Burberry Group Plc in Luxury Goods | Jul 2018
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018