In March, Spanish authorities implemented a national lockdown. Combined with the lasting social distancing measures in place when national lockdown came to an end, drugstores and beauty specialist retailers remained closed for almost three months.
During the COVID-19 crisis, key local and international players in super premium beauty and personal care began campaigns to support the COVID-19 effort. This included providing sanitisation products to key workers and communities to help curb the spread of the virus in Spain.
In order to contain the spread of COVID-19 in Spain, Spanish consumers have been subject to stricter and more stringent health and hygiene measures. This included the need to wear masks in public spaces.
According to local and international authorities, as well as research from Euromonitor International, Spain and Italy will be among the countries worst hit economically by the COVID-19 crisis. The economic effects of the COVID-19 pandemic will have a strongly negative effect on the economies of these countries over the course of the forecast period.
As the global health crisis has severely weakened the local and global economy, sales of super premium beauty and personal care products will be negatively affected. This will continue in the forecast period as the country reels from the effects of the global pandemic.
As was the case following the 2008 economic crisis, consumers are expected to seek comfort to help them recover from the tough times of the COVID-19 crisis. Following the difficulties and turmoil of the COVID-19 in 2020 and in the face of a lasting economic crisis in the forecast period, consumers are expected to look to spoil themselves.
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Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.
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