With a 15% current value decline, super premium beauty and personal care shows more resilience compared to other personal luxury goods in 2020. This is in part due to the nature of beauty and personal care products as consumers tend to have the habit of using a particular skin care product they feel suits their skin best, being therefore reluctant to opt for a different product and/or brand.
Swedes are showing a growing interest in premium as well as super premium beauty and personal care products thanks to increasingly prioritising quality over quantity. Consumers in Sweden are increasingly attracted to the concept of holistic beauty, which involves a focus on physical exercise, healthy nutrition and high-quality beauty products, particularly when it comes to skin care.
Fashion houses offering brands such as Christian Dior, Chanel, Yves Saint Laurent, Giorgio Armani and Hugo Boss continue to be the leading players in super premium beauty and personal care. These brands are particularly successful thanks to their strong presence in super premium fragrances and colour cosmetics.
2020 saw the introduction of premium hand sanitisers, such as Byredo’s – a Stockholm-based manufacturer of perfumes – “rinse-free hand wash”, with notes of bergamot and pear, that was quickly sold out. The forecast period is likely to see the introduction of similar products.
Men’s personal care is a major growth opportunity in super premium beauty and personal care. This demand is driven by both a shift in cultural norms but also by a need for moisturising skin care products in Nordic weather conditions.
A high degree of competition from premium pharma products, especially within skin care, limits growth for super premium beauty and personal care to a certain extent. Pharmacies continue to register strong growth, with consumers attracted by the strong focus on customer service, such as personalised services and knowledgeable staff, and the natural high-quality beauty products, particularly in skin care.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page