Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Thailand

16 pages, Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Member exclusivity is a powerful tool

Super premium beauty and personal care is expected to register a healthy retail current value growth performance over the forecast period. However, the category may be threatened by an overwhelming demand for widely available non-premium and pharmaceutical brands/products.

New products to act as a magnet for consumers

Within super-premium beauty and personal care, skin care and colour cosmetics are set to remain the most active and fastest-growing categories over the forecast period. Skin care and colour cosmetics are expected to continue to see the penetration of super-premium brands, including fashion names like Burberry, Yves Saint Laurent, Chanel, Tom Ford, Louis Vuitton and Givenchy.

Online channel intensifies the distribution landscape

Internet retailing is well placed to develop and grow in Thailand over the forecast period as more and more brands introduce online purchasing platforms to respond to the increasingly digitised lifestyles of local consumers. Having an online presence could help brands to strengthen their relationship with the target audience and, more importantly, create a seamless shopping experience for customers.

COMPETITIVE LANDSCAPE

Elca (Thailand) leads a fragmented category

Through fighting brands like La Mer and Bobbi Brown, Elca (Thailand) maintained its leadership of super-premium beauty and personal care in 2017. Thai consumers have a positive perception of La Mer skin care, while colour cosmetics may be the first image to come to mind when thinking of Bobbi Brown.

Brands shift towards multibrand beauty stores

Many luxury brands in super premium beauty and personal care are expanding their distribution networks by adopting multibrand beauty stores as strategic points of sale. Both international and domestic chained multibrand beauty stores, such as Sephora and Eveandboy, play important roles in drawing the attention of Thai consumers to luxury beauty care platforms.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

Want to find out more about this report?

Request more information

Super Premium Beauty and Personal Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Member exclusivity is a powerful tool

New products to act as a magnet for consumers

Online channel intensifies the distribution landscape

COMPETITIVE LANDSCAPE

Elca (Thailand) leads a fragmented category

Brands shift towards multibrand beauty stores

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Super Premium Beauty and Personal Care in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Member exclusivity is a powerful tool

New products to act as a magnet for consumers

Online channel intensifies the distribution landscape

COMPETITIVE LANDSCAPE

Elca (Thailand) leads a fragmented category

Brands shift towards multibrand beauty stores

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Super Premium Beauty and Personal Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Member exclusivity is a powerful tool

New products to act as a magnet for consumers

Online channel intensifies the distribution landscape

COMPETITIVE LANDSCAPE

Elca (Thailand) leads a fragmented category

Brands shift towards multibrand beauty stores

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports