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Super Premium Beauty and Personal Care in Thailand

December 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Super Premium Beauty and Personal Care in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Super Premium Beauty and Personal Care in Thailand?
  • Which are the leading brands in Super Premium Beauty and Personal Care in Thailand?
  • How are products distributed in Super Premium Beauty and Personal Care in Thailand?
  • How important is tourism in evaluating demand for Super Premium Beauty and Personal Care in Thailand?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Super Premium Beauty and Personal Care in Thailand - Category analysis

KEY DATA FINDINGS

Given the ongoing presence of the virus in the country and around the world, industry players focus on novel product launches with multiple benefits and premiumisation via product packaging
Store-based retailing remains paramount with outlets creating ambience around new product launches and engaging in free sampling
Shift towards online sales and marketing as well as discounting and promotional campaigns is prolific in 2021
A growing variety of new product developments around numerous themes maintain dynamism over the forecast period
Global brands leverage on international campaigns such as National Lipstick Day while also focusing on customised local and national campaigns
While stores remain paramount, greater consumer engagement is seen online as industry players launch online stores and virtual try-on services
Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Luxury Goods in Thailand - Industry Overview

Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Super Premium Beauty and Personal Care

This is an aggregation of super premium colour cosmetics, super premium fragrances, super premium skin care and other super premium beauty and personal care.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.

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