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Learn moreJan 2021
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The COVID-19 pandemic placed significant pressure on sales of super premium beauty and personal care during 2020 as the changes that were seen in the lifestyles of local consumers had a major impact on demand for a wide range pf super premium beauty and personal care products. One of the most important factors influencing demand was that many people wore hygienic face masks whenever venturing outside of their homes.
One of the most noteworthy trends in super premium beauty and personal care during 2020 was the shift towards online sales and marketing that was undertaken by many of the category’s leading players. This was partially in response to the unavailability of store-based retail channels during the quarantine lockdown as well as the rockets of consumers to go shopping in crowded stores and shopping centres due to fears of contagion at the peak of the COVID-19 pandemic.
During 2020, the requirement to wear a hygienic face mask for much of the time when outside of the home led many Thai people to develop unsightly acne. The inability of the skin to breathe properly whilst underneath the surface of the mask caused clogged pores, with many consumers subsequently seeking skincare products that can help them to avoid developing what quickly came to be known as “maskne”, while others looked for products that could help them to treat and soothe their maskne-riddled skin.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.