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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Thailand

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing sophistication in super premium beauty and personal care

Super premium beauty and personal care recorded healthy retail current value sales growth in 2017. Thai consumers are highly concerned about their physical appearance and they are influenced by growing exposure to international beauty and grooming trends.

Taxation affects supply and competition

In terms of import and excise tax, the proposed removal of import taxes for cosmetics was defeated in early 2017. Thus imported cosmetic brands continue to face high tariffs of 20-30% in order to market products in Thailand, although Korean cosmetics benefit from AKFTA (ASEAN-Republic of Korea Free Trade Agreement).

Colour cosmetics and skin care lead the way

Skin care and colour cosmetics remain the key types within super premium beauty and personal care. Many luxury consumers see skin care products as the best value for money options, and they would rather spend on super premium products to improve their skin condition than simply make-up items.

COMPETITIVE LANDSCAPE

Elca (Thailand) leads a fragmented competitive landscape

Elca (Thailand) markets a number of super premium brands like La Mer, Bobbi Brown and DKNY across skin care, colour cosmetics and fragrances. The company actively launches new innovations supported by integrated marketing strategies.

New brands keen to enter the fray

Despite the intense competition in super premium beauty and personal care in Thailand, there is room for new companies and brands. Thus, 2016 saw the entry of Aesop as well as brands by Sephora Thailand, including Alterna and Percy & Reed, with a focus on hair care, and Hourglass colour cosmetics.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Increasing sophistication in super premium beauty and personal care

Taxation affects supply and competition

Colour cosmetics and skin care lead the way

COMPETITIVE LANDSCAPE

Elca (Thailand) leads a fragmented competitive landscape

New brands keen to enter the fray

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to see positive retail value sales growth

Shift from luxury goods to luxury experiences among Thais and tourists

International players lead luxury goods in Thailand

Store-based retailing dominates with the integration of internet retailing

Slower growth expected for luxury goods in Thailand

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Super Premium Beauty and Personal Care in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing sophistication in super premium beauty and personal care

Taxation affects supply and competition

Colour cosmetics and skin care lead the way

COMPETITIVE LANDSCAPE

Elca (Thailand) leads a fragmented competitive landscape

New brands keen to enter the fray

Overview

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Table of Contents

Super Premium Beauty and Personal Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Increasing sophistication in super premium beauty and personal care

Taxation affects supply and competition

Colour cosmetics and skin care lead the way

COMPETITIVE LANDSCAPE

Elca (Thailand) leads a fragmented competitive landscape

New brands keen to enter the fray

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to see positive retail value sales growth

Shift from luxury goods to luxury experiences among Thais and tourists

International players lead luxury goods in Thailand

Store-based retailing dominates with the integration of internet retailing

Slower growth expected for luxury goods in Thailand

MARKET INDICATORS

MARKET DATA

SOURCES

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