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Learn moreFeb 2019
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Good economic prospects and increased consumer confidence will have a positive influence on the demand for super premium beauty and personal care products. Despite the maturity of the category, manufacturers see a positive environment in which to continue investing in new product development and advertising, witnessing opportunities for growth as consumers shift towards value-added formulas.
Changes in consumer purchasing habits will continue to impact the distribution map for super premium beauty and personal care products. The Dutch consumer is open to purchasing luxury formulas but looks carefully at prices, comparing across channels to find the best possible deal.
Anti-ageing products are of prime interest for Dutch consumers. The interest in personal image is luring more people to choose formulas that deter the skin’s natural ageing process.
Chanel has emerged as one of the most dynamic manufacturers with frequent product introductions and intensified promotion and advertising. After the high-profile launch of the Gabrielle fragrance in 2017, Chanel launched new extensions from the top-selling variant, Chanel No5, in 2018 inspired by the favourite holiday destinations of Coco Chanel.
Available mostly through a network of flagship stores located in Amsterdam, The Hague, Rotterdam and Utrecht, French beauty brand L’Occitane is popular among super premium beauty and personal care products. In 2017, the manufacturer further innovated in fragrances with Terre de Lumière, expanding the line with body wash/shower gel and body lotion.
Zadig & Voltaire introduced a new fragrance called This is Her! and a skin care line in 2017. The French brand has invested to reinforce its position and raise awareness through advertising and the opening of new flagship stores, for example in The Hague.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.