Super premium fragrances has been amongst the categories to be affected most severely by the COVID-19 crisis. The significant reduction in social contact as work and study shifted to the home environment and restrictions were placed on the operations of venues such as bars and restaurants removed many typical occasions for wearing fragrances.
Although it saw sales fall in 2020, super premium skin care has been less severely affected by the COVID-19 crisis than other areas of super premium beauty and personal care. While colour cosmetics and fragrances suffered significantly from the marked reduction in social contact during the crisis, demand for skin care continued to be supported by its role in everyday regimens aimed at longer-term ends.
Super premium beauty and personal care products are largely sold via mixed retailers. These outlets were forced to close for long periods during lockdown.
All super premium beauty and personal care categories are expected to enjoy increasing sales over the forecast period as consumers return to previous habits and again venture out to work and for social occasions. Even so, many consumers will continue to opt for less expensive versions of products for some time to come, given the severe impact of the health crisis on their disposable incomes, while some retailers will offer promotions to bolster unit sales.
The forecast period is set to see more super premium brands expand their offer in the relatively limited men’s skin care segment. Many male consumers explored men’s skin care products during the greater amount of time available in the period of home seclusion.
During the COVID-19 pandemic, the Philippine Government introduced a law mandating that employers not only allow and encourage their staff to work from home wherever possible, but also provide the necessary equipment to enable this. Given the success of home working around the globe during the pandemic, and that most companies have already made the necessary investments in this area, home working is clearly here to stay for many employees, at least for parts of their working week.
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Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is an aggregation of super premium colour cosmetics, super premium fragrances, super premium skin care and other super premium beauty and personal care.See All of Our Definitions
This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.
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