Super premium skin care fared better than other super premium beauty and personal care categories in 2020 and the first half of 2021, as some consumers developed dedicated skin care routines as a result of having more free time, as well as scrutinising their faces on Zoom calls, making them motivated to dedicate time to look after their skin health rather than perfecting their look for going out.
Growth in the online beauty market was strong in the UK prior to the COVID-19 pandemic, although the trend was slowing as retailers were struggling to increase engagement with the channel in an increasingly crowded market. However, 2020 marked a turning point, as online demand surged amidst pandemic disruption.
Super premium beauty and personal care is becoming increasingly crowded, with more players, such as Hermès and Valentino, releasing colour cosmetics lines. Beauty consumers today are extremely savvy and selective about how they spend their money.
The rise of TikTok can no longer be ignored by beauty brands, as swathes of users engage with the social media platform daily, which is appreciated for its openness and sense of community. TikTok has changed the way in which many consumers, especially young consumers, discover beauty trends, for example through hair or make-up tutorial videos, and how these consumers engage with brands.
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Understand the latest market trends and future growth opportunities for the Super Premium Beauty and Personal Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is an aggregation of super premium colour cosmetics, super premium fragrances, super premium skin care and other super premium beauty and personal care.See All of Our Definitions
This report originates from Passport, our Super Premium Beauty and Personal Care research and analysis database.
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