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Learn moreJan 2021
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Although the super premium beauty and personal care industry may be in a stronger position than other luxury categories, 2020 will be one of the worst years it has had to endure. With the absence of social occasions, demand for this category in the UK was negatively impacted by the 2020 COVID-19 pandemic, as consumers were being urged to stay at home to stop the spread of the virus.
Although colour cosmetics had previously been expected to decline in constant value terms in 2020, the performance will now be significantly worse than originally expected, as a result of the COVID-19 crisis. Many women, working from home, furloughed or newly unemployed, were no longer wearing any make-up after the onset of COVID-19 in the UK, which was naturally having a negative effect on sales.
The luxury beauty industry has responded positively to the crisis, with several brands switching their manufacturing to produce hand sanitisers and cleaning agents and offering free beauty services for frontline response workers. Estée Lauder’s Jo Malone London produced hand sanitisers at its UK manufacturing facility to be distributed to frontline medical professionals and key workers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Super Premium Beauty and Personal Care in United Kingdom market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.