Executive Summary

Feb 2019
PROSPECTS
Super premium beauty brands increase their efforts to target millennials

The share of millennials as customers in super premium beauty and personal care is growing significantly. This younger generation is increasingly eager to purchase expensive products in pursuit of high quality.

Healthy, natural products drive growth

The health and wellbeing trend is driving consumers in the UK to look for organic and vegan products in skin care and colour cosmetics, to suit their lifestyles. Brands such as MuLondon are increasingly popular and are challenging the position of the leading brands.

Disparate growth between categories

Whilst super premium skin care posted high current value growth in 2017, premium fragrances saw slower growth, with sales in this category mainly driven by price increases. Within each category, products with natural claims saw the fastest growth, as the health and wellness trend propelled consumers in the UK to opt for organic and vegan skin care products.

COMPETITIVE LANDSCAPE
New entrants break the entry barrier in super premium colour cosmetics

A growing number of independent brands recently penetrated the seemingly saturated category of super premium colour cosmetics and posed a threat to incumbent luxury make-up brands. In fact, these niche brands offer high-quality products at affordable prices and use low-cost marketing such as digital media to attract an abundant customer base comprised mainly of millennials.

Rising online brands force established players to reconsider their distribution

As brands such as Glossier take social media by storm and successfully establish brand trust from a solid base of loyal online followers, established luxury players recognise that these online brands may become new competitors. As a result, such brands are establishing an online presence in the UK and worldwide; thus, gradually countering the belief that luxury brands should be sold solely in stores.

Fashion houses retain the lead

Fashion houses Chanel, Christian Dior, Prada and Yves Saint Laurent maintained strong positions amongst beauty players in 2017, as they continued to drive high volume sales. Also, Coty-owned fragrances Gucci Bloom and Marc Jacobs performed particularly well, testifying to Britons’ pursuit of designer products.

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Super Premium Beauty and Personal Care in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Super Premium Beauty and Personal Care in United Kingdom?
  • What are the major brands in United Kingdom?
  • How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
  • What is driving growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply function

Super Premium Beauty and Personal Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Super premium beauty brands increase their efforts to target millennials
Healthy, natural products drive growth
Disparate growth between categories

COMPETITIVE LANDSCAPE

New entrants break the entry barrier in super premium colour cosmetics
Rising online brands force established players to reconsider their distribution
Fashion houses retain the lead

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Goods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Luxury remains resilient amidst political uncertainty
Brexit looms, but millennials prevent gloom
Conspicuous consumption online encourages traditional brands to modernise
Internet retailing is rapidly becoming a necessity for brands, not a choice
Digitisation paves the road ahead

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources