Super Premium Beauty and Personal Care in the United Kingdom

PROSPECTS

Super premium beauty brands increase their efforts to target millennials

The share of millennials as customers in super premium beauty and personal care is growing significantly. This younger generation is increasingly eager to purchase expensive products in pursuit of high quality.

Healthy, natural products drive growth

The health and wellbeing trend is driving consumers in the UK to look for organic and vegan products in skin care and colour cosmetics, to suit their lifestyles. Brands such as MuLondon are increasingly popular and are challenging the position of the leading brands.

Disparate growth between categories

Whilst super premium skin care posted high current value growth in 2017, premium fragrances saw slower growth, with sales in this category mainly driven by price increases. Within each category, products with natural claims saw the fastest growth, as the health and wellness trend propelled consumers in the UK to opt for organic and vegan skin care products.

COMPETITIVE LANDSCAPE

New entrants break the entry barrier in super premium colour cosmetics

A growing number of independent brands recently penetrated the seemingly saturated category of super premium colour cosmetics and posed a threat to incumbent luxury make-up brands. In fact, these niche brands offer high-quality products at affordable prices and use low-cost marketing such as digital media to attract an abundant customer base comprised mainly of millennials.

Rising online brands force established players to reconsider their distribution

As brands such as Glossier take social media by storm and successfully establish brand trust from a solid base of loyal online followers, established luxury players recognise that these online brands may become new competitors. As a result, such brands are establishing an online presence in the UK and worldwide; thus, gradually countering the belief that luxury brands should be sold solely in stores.

Fashion houses retain the lead

Fashion houses Chanel, Christian Dior, Prada and Yves Saint Laurent maintained strong positions amongst beauty players in 2017, as they continued to drive high volume sales. Also, Coty-owned fragrances Gucci Bloom and Marc Jacobs performed particularly well, testifying to Britons’ pursuit of designer products.

Files are delivered directly into your account within a few minutes of purchase.