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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Turkey

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Store closures and reduced tourist spending hit sales as COVID-19 leads to a greater focus on preventative skin health

While registering declining sales in 2020, super premium beauty and personal care overall proved comparatively resilient in the face of the COVID-19 pandemic relative to other categories of luxury goods. Skin care, body care and hair care were the most resilient, with many luxury brands offering free online skin and beauty consultation owing to store closures.

Currency depreciation leads to price rises, encouraging discounting and more affordable offerings from retailers in 2020

Depreciation of the Turkish lira in 2020 led to an average rise of 20 to 25% in the prices of super premium beauty and personal care items. Faced with a reliance on domestic expenditure during the country’s lockdown, many brands and retailers sought to retain sales from domestic customers by running short online discount campaigns.

Store closures accelerate growth of e-commerce in 2020 as players expand their digital offerings

Paco was the leading brand within a highly fragmented super premium beauty and personal care landscape in 2019, with Chanel a very close second. Yöntem Kozmetik AS (GBO: Puig SL) was the leading national brand owner, holding brands such as Paco, Carolina Herrera, Prada and Jean Paul Gaultier.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Turkey?
What are the major brands in Turkey?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures and reduced tourist spending hit sales as COVID-19 leads to a greater focus on preventative skin health

Currency depreciation leads to price rises, encouraging discounting and more affordable offerings from retailers in 2020

Store closures accelerate growth of e-commerce in 2020 as players expand their digital offerings

RECOVERY AND OPPORTUNITIES

Muted recovery for super premium beauty and personal care over the forecast period

Players set to focus on combating counterfeit goods and promoting sustainable credentials

Ongoing currency instability set to put pressure on pricing as technology takes centre stage in the post-pandemic landscape

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Super Premium Beauty and Personal Care in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Store closures and reduced tourist spending hit sales as COVID-19 leads to a greater focus on preventative skin health

Currency depreciation leads to price rises, encouraging discounting and more affordable offerings from retailers in 2020

Store closures accelerate growth of e-commerce in 2020 as players expand their digital offerings

Overview

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Table of Contents

Super Premium Beauty and Personal Care in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures and reduced tourist spending hit sales as COVID-19 leads to a greater focus on preventative skin health

Currency depreciation leads to price rises, encouraging discounting and more affordable offerings from retailers in 2020

Store closures accelerate growth of e-commerce in 2020 as players expand their digital offerings

RECOVERY AND OPPORTUNITIES

Muted recovery for super premium beauty and personal care over the forecast period

Players set to focus on combating counterfeit goods and promoting sustainable credentials

Ongoing currency instability set to put pressure on pricing as technology takes centre stage in the post-pandemic landscape

CATEGORY DATA

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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