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Learn moreJan 2021
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While registering declining sales in 2020, super premium beauty and personal care overall proved comparatively resilient in the face of the COVID-19 pandemic relative to other categories of luxury goods. Skin care, body care and hair care were the most resilient, with many luxury brands offering free online skin and beauty consultation owing to store closures.
Depreciation of the Turkish lira in 2020 led to an average rise of 20 to 25% in the prices of super premium beauty and personal care items. Faced with a reliance on domestic expenditure during the country’s lockdown, many brands and retailers sought to retain sales from domestic customers by running short online discount campaigns.
Paco was the leading brand within a highly fragmented super premium beauty and personal care landscape in 2019, with Chanel a very close second. Yöntem Kozmetik AS (GBO: Puig SL) was the leading national brand owner, holding brands such as Paco, Carolina Herrera, Prada and Jean Paul Gaultier.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Super Premium Beauty and Personal Care industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.