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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Ukraine

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Super premium beauty and personal care to benefit from women’s traditional interest in their appearance

Ukrainian women traditionally pay close attention to their appearance and beauty and personal care products are must-have products for many on a daily basis. At the end of the review period consumers became more sophisticated in their choices and began purchasing a wider range of beauty products to include not only basic mascara and lipstick, but also foundations, concealers, highlighters and other products previously associated only with professional make-up.

Super premium beauty and personal care products less subject to the economic crisis than their budget counterparts

Whilst the tradition of lavish use of beauty and personal care products is strong in Ukraine, the category could not avoid the negative impact of the most recent crisis. The significant currency devaluations in 2014 and 2015 led to a reduction in disposable consumer incomes, and the continuing rises in the prices of fuel, electricity and other products led many Ukrainians to resort to economising.

Innovation – a driving force for super premium beauty and personal care

In 2017, innovations were of paramount importance in boosting demand for super premium beauty and personal care. According to trade sources, Ukrainian women were highly responsive to innovations and expected to find new products on shelves right after the launches in Europe.

COMPETITIVE LANDSCAPE

Recognisable international brands the most popular

In super premium beauty and personal care highly recognisable multinational luxury brands such as Chanel, Lancome, Christian Dior, Yves Saint Laurent and Givenchy lead. The brands have benefited from their early entry in the country and achieved strong consumer loyalty with the help of regular advertising support in the mass media.

Competitive edge supported through active promotions

The role of promotional support is of paramount importance in super premium beauty and personal care distribution. Even so, traditional advertising via television channels and in magazines is no longer decisive, with manufacturers increasingly moving into the digital space instead.

Special offers and discounts remain popular

Heavy discounting, popular during the peak of the crisis, became less rampant at the end of the review period. While many consumers continue to wait for special prices on these products in order to economise, manufacturers and retailers are trying to eventually discontinue the practice.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Ukraine?
What are the major brands in Ukraine?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Ukraine - Category analysis

HEADLINES

PROSPECTS

Super premium beauty and personal care to benefit from women’s traditional interest in their appearance

Super premium beauty and personal care products less subject to the economic crisis than their budget counterparts

Innovation – a driving force for super premium beauty and personal care

COMPETITIVE LANDSCAPE

Recognisable international brands the most popular

Competitive edge supported through active promotions

Special offers and discounts remain popular

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Luxury Goods in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic stabilisation in Ukraine contributes to revival of luxury goods sales

Luxury goods enjoys both volume and value growth in 2017

International brands dominate luxury goods in Ukraine

Store-based retailing generates the bulk of luxury goods sales

Luxury goods to witness improving sales dynamics

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Super Premium Beauty and Personal Care in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Super premium beauty and personal care to benefit from women’s traditional interest in their appearance

Super premium beauty and personal care products less subject to the economic crisis than their budget counterparts

Innovation – a driving force for super premium beauty and personal care

COMPETITIVE LANDSCAPE

Recognisable international brands the most popular

Competitive edge supported through active promotions

Special offers and discounts remain popular

Overview

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Samples (FAQs about samples):

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Table of Contents

Super Premium Beauty and Personal Care in Ukraine - Category analysis

HEADLINES

PROSPECTS

Super premium beauty and personal care to benefit from women’s traditional interest in their appearance

Super premium beauty and personal care products less subject to the economic crisis than their budget counterparts

Innovation – a driving force for super premium beauty and personal care

COMPETITIVE LANDSCAPE

Recognisable international brands the most popular

Competitive edge supported through active promotions

Special offers and discounts remain popular

CATEGORY DATA

Luxury Goods in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic stabilisation in Ukraine contributes to revival of luxury goods sales

Luxury goods enjoys both volume and value growth in 2017

International brands dominate luxury goods in Ukraine

Store-based retailing generates the bulk of luxury goods sales

Luxury goods to witness improving sales dynamics

MARKET INDICATOR

MARKET DATA

DEFINITIONS

SOURCES

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