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Country Report

Super Premium Beauty and Personal Care in

Super Premium Beauty and Personal Care in Ukraine

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Highest quality and efficiency attracts consumers to super premium beauty and personal care

Super premium beauty and personal care registered a double-digit current value CAGR over the review period. The currency devaluation in 2014 and 2015 was a significant contributor to healthy value growth earlier in the review period.

Innovations – a driving force behind sales

Investments in conceptual innovations, whether these are new application formats (eg cushion) or new formulations, is an important factor in differentiating super premium beauty and personal care from mass products. New offers from multinational companies (eg L’Oréal Ukraine TOV) are seen in abundance in a diverse range of categories (eg colour cosmetics, fragrances) and these attract Ukrainian consumers, who are very responsive to innovations.

Women the core consumers of super premium beauty and personal care in Ukraine

Ukrainian women are very attentive to their look, including skin condition, nice make-up, well cared for hair etc. As a result, women are the core consumers of super premium beauty and personal care products and buy them not only for their personal needs but for their children and husbands too.

COMPETITIVE LANDSCAPE

Renowned international brands are the most popular in Ukraine

Multinational brands have a longstanding presence in Ukraine and are highly competitive thanks to their widespread distribution, active new product development and aggressive advertising. DP Seldico (Christian Dior, Givenchy, Guerlain), L’Oréal Ukraine TOV (Yves Saint Laurent, Lancôme, Giorgio Armani, Viktor & Rolf) and Chanel TOV (Chanel) are by far the biggest players in super premium beauty and personal care.

Advertising important to success

Advertisements are crucial for successful sales of super premium beauty and personal care products as they help generate brand loyalty, shape a successful brand image and inform consumers about innovations to try. Usually brands advertise only a few of their products (eg fragrances) with other categories benefiting from such campaigns too.

Internet retailing on the rise

Non-grocery specialists remains the key distribution channel for super premium beauty and personal care products. However, internet retailing has seen rapid growth towards the end of the review period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Super Premium Beauty and Personal Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Super Premium Beauty and Personal Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Super Premium Beauty and Personal Care in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Super Premium Beauty and Personal Care in Ukraine?
What are the major brands in Ukraine?
How dynamic is the growth of Super Premium Beauty and Personal Care internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Super Premium Beauty and Personal Care in Ukraine - Category analysis

HEADLINES

PROSPECTS

Highest quality and efficiency attracts consumers to super premium beauty and personal care

Innovations – a driving force behind sales

Women the core consumers of super premium beauty and personal care in Ukraine

COMPETITIVE LANDSCAPE

Renowned international brands are the most popular in Ukraine

Advertising important to success

Internet retailing on the rise

CATEGORY DATA

Table 1 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
Table 6 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
Table 7 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury Goods in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to have a small consumer base

Affordable luxury offers preserve a strong appeal

Luxury car companies lead luxury goods in Ukraine

Internet retailing grows in spite of fraud concerns

Luxury goods performance driven by the pace of economic recovery

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Super Premium Beauty and Personal Care in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Highest quality and efficiency attracts consumers to super premium beauty and personal care

Innovations – a driving force behind sales

Women the core consumers of super premium beauty and personal care in Ukraine

COMPETITIVE LANDSCAPE

Renowned international brands are the most popular in Ukraine

Advertising important to success

Internet retailing on the rise

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Super Premium Beauty and Personal Care in Ukraine - Category analysis

HEADLINES

PROSPECTS

Highest quality and efficiency attracts consumers to super premium beauty and personal care

Innovations – a driving force behind sales

Women the core consumers of super premium beauty and personal care in Ukraine

COMPETITIVE LANDSCAPE

Renowned international brands are the most popular in Ukraine

Advertising important to success

Internet retailing on the rise

CATEGORY DATA

Luxury Goods in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to have a small consumer base

Affordable luxury offers preserve a strong appeal

Luxury car companies lead luxury goods in Ukraine

Internet retailing grows in spite of fraud concerns

Luxury goods performance driven by the pace of economic recovery

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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