SuperGroupPlc in Apparel and Footwear

April 2018

SuperGroup has achieved considerable success in the UK since its launch in 2003; however, its global presence remains limited. In an effort to establish Superdry as a global brand, the company is placing an emphasis on geographic expansion, capitalising on its niche positioning and distinct brand aesthetics. In addition to increasing its store footprint, the company will need to add credibility to its lifestyle image by diversifying its portfolio and utilise its innovative approach to design.

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Euromonitor International's report on SuperGroup Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of SuperGroup Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SuperGroup Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of SuperGroup Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Financial analysis
SWOT: SuperGroup Plc
Strategic objectives and challenges

Competitive Positioning

Outpacing Western Europe
Niche positioning in a crowded market
Gaining share in the global apparel industry proves difficult

Market Assessment

Making progress in matured regions
Menswear remains core product area

Geographic and Category Opportunities

Exploring dynamic growth markets
Locating Superdry consumers
Securing growth and brand awareness through e-commerce
Progress in domestic market
Europe: Expanding into existing markets…
…and exploring new opportunities
Lifestyle potential in US
British branding in Asia Pacific
Sports-inspired leads the way in footwear…
…but performance is the key to apparel
Diversification in building a lifestyle brand

Brand Strategy

Mono-brand strategy
Lifestyle branding on social media





Why buy this report:

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