Access maps and analysis across supply chains from supplier to end customer across the entire universe of trade, retail and institutional channels. We help clients understand customer needs and best practices, measure sales by channel and develop channel strategies.
Build a clear picture of all channel metrics that include sales, concentration, mark-ups and other operational metrics to adapt distribution strategy and priorities.
Understand who are your buyers, what, where, how and why and develop recommended approaches to improve existing channel performance.
Uncover unmet customer needs and wants of channel partners and customers to tailor your value proposition and explore the potential for new or enhanced products
Map and understand the supply chain to develop partnerships and winning strategies with best-in-class channel partners.
Mapping and understanding the supply chain
Value chain and markup analysis
Trade terms, distribution agreements and best practices
Assess capabilities and local knowledge of distributors and retailers to screen for best partners
Inform your sales organisation with key metrics for negotiations
Changing patterns of distribution and consumption make it more important than ever to monitor trends and prioritise and develop channel-specific distribution strategies.
Measure sales by channel
View retail players, prices, best-in-class performers
Consumer and retailer perceptions of manufacturer and brand value propositions
Profiles of leading retailers: needs and wants regarding suppliers and products, potential revenues, portfolio match
Product mix, pricing and promotional strategies for each channel
Effectively position products and services using direct feedback from customers and prospects.
Evaluation of how your product or service compare to your competitors
Identification of accounts that are at risk or unlikely to renew
Ratings of how your company is performing on key metrics
Comparison of how well competitors fulfil customer needs
Identification of product enhancements or activities to improve customer experience
Euromonitor Consulting can help your company with unique challenges, anticipate change, inform the strategic planning process and reach annual targets.
We support sales teams by identifying potential new targets, key accounts with the best potential for your product and shaping strategies for expansion into new markets.
We support the evaluation of new initiatives and commercial due diligence with insights from trade interviews across the supply chain. Leverage this information to determine the terms and conditions, pricing, promotion frequency per channel, sales flows and other operational metrics.
We help clients adapt strategy and priorities to changing patterns of distribution through customer segmentation analysis, evaluation of sales data and channel performance metrics across B2B and B2C channels.
Improve awareness of how underlying characteristics of sales and distribution channels are changing in your category and identify and focus on the highest priority customer segments.