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Surface Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Surface Care in Lithuania

Feb 2023

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

USD 1,195
Country Report

Surface Care in Uruguay

Feb 2023

The use of surface care receded in 2022 compared to the previous two years, as consumers spent more time outside of the home. Government recommendations to avoid crowded places and avoid closed spaces subsided leading to greater socialising and less…

USD 1,195
Country Report

Surface Care in Romania

Jan 2023

Surface care continues to be supported by the consumers’ heightened hygiene concerns arising from the era of COVID-19, during which they cleaned and disinfected their homes more frequently. During this time, there was a specific rising focus on…

USD 1,195
Country Report

Surface Care in Austria

Jan 2023

In 2022, surface care retail volume sales continued to reside at a higher level than before the COVID-19 pandemic, while current retail value sales continued to climb. Even though socialising increased, and consumers spent less time at home, many…

USD 1,195
Country Report

Surface Care in Mexico

Jan 2023

Surface care performed well in Mexico in 2022, continuing the positive growth trend registered throughout the review period. Demand was driven by specialised products for the kitchen and bathroom, as well as multipurpose cleaners, which were valued…

USD 1,195
Country Report

Surface Care in Finland

Jan 2023

During COVID-19, Finns made more effort to maintain the cleanliness of their homes, leading to an increase in sales for surface care. Consumers in Finland typically look for quick and efficient results. While in 2022, cleaning homes continued to…

USD 1,195
Country Report

Surface Care in Cameroon

Jan 2023

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

USD 1,195
Country Report

Surface Care in Chile

Mar 2023

Along with bleach, surface care was the most positively impacted by the emergence of the pandemic in Chile, with retail volume sales growing by 15% in 2020. Access to local subsidies and pension fund withdrawals, which resulted in higher financial…

USD 1,195
Country Report

Surface Care in Slovenia

Feb 2023

Surface care posted a modest decline in total volume sales in 2022, with most categories registering poorer performances in this regard than they did in 2021. The downturn reflected the stabilisation of consumption patterns as life in Slovenia…

USD 1,195
Country Report

Surface Care in Estonia

Feb 2023

As fears surrounding the Coronavirus (COVID-19) pandemic eased and consumers started to spend less time at home, house cleaning routines were often less frequent or rigorous from 2021. As a result, overall retail volume growth continued to slow in…

USD 1,195
Country Report

Surface Care in Georgia

Jan 2023

In 2022, surface care registered a healthy increase in current value sales due to double-digit inflation. However, retail volume growth was more muted as consumers reacted to higher prices. The return to pre-pandemic lifestyles has also hampered…

USD 1,195
Country Report

Surface Care in Argentina

Jan 2023

Products with disinfecting properties as their main benefit witnessed the most significant falls in 2022, sometimes recording double-digit declines. This is largely a result of the lifting of COVID-19 restrictions and consumer behaviour, whereby…

USD 1,195
Country Report

Surface Care in Israel

Jan 2023

Surface care responded well to the COVID-19 crisis as current value sales increased rapidly in 2020. The main reason for this was the increased concern regarding hygiene and sanitation, with many consumers spending more time cleaning and often using…

USD 1,195
Country Report

Surface Care in Thailand

Jan 2023

Surface care is seeing positive value and volume growth in 2022, as the trends driving sales are based on consumer behaviour as opposed to inflation hikes spurring value growth. One major factor influencing sales in surface care stems from the era of…

USD 1,195
Country Report

Surface Care in China

Jan 2023

The current value growth rate of surface care slowed in 2021, with only a low single-digit increase, following a strong surge in 2020 when the pandemic emerged. Then, in 2022, the resurgence of COVID-19 in China, driven by the Omicron variant,…

USD 1,195
Country Report

Surface Care in Pakistan

Jul 2023

Surface care saw an explosion in demand in 2020 following the outbreak of COVID-19 as consumers rushed to stock up on products that could protect their homes against the virus. This was followed by a period of stabilisation in 2021. The category saw…

USD 1,195
Country Report

Surface Care in Germany

Apr 2023

In value growth terms, surface care was the second strongest performer in German home care in 2022, after laundry care. Value growth outperformed that of volume in 2022, influenced by the impact of inflation, which forced players to increase their…

USD 1,195
Country Report

Surface Care in Australia

Mar 2023

In 2022, the demand for surface care continued to grow, although at a slower pace compared to the initial surge in sales during the pandemic in Australia. Nevertheless, overall retail volume sales remained significantly higher than 2019 levels due to…

USD 1,195
Country Report

Surface Care in Kazakhstan

Feb 2023

Surface care maintains a positive performance in both value and volume terms. Volume may have declined slightly since the height of the pandemic lockdowns and value is higher due to inflationary pressures, but strong demand remains for the category…

USD 1,195
Country Report

Surface Care in Slovakia

Feb 2023

Home care disinfectants returned to volume growth in 2022, having seen a drop off in the previous year following the peak seen in the initial stages of the COVID-19 crisis. Throughout the 2020-2022 period, however, sales were significantly higher…

USD 1,195
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