Surface Care

Market research on the surface care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Surface Care in Pakistan

Apr 2019

The outlook for surface care in Pakistan remains favourable, with overall retail volume and current value sales projected to continue growing at healthy rates throughout the forecast period. Aside from population growth and rising incomes, strong ...

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Surface Care in Kenya

Mar 2019

Surface care volume sales are expected to continue rising over the forecast period as a result of increased urbanisation and changing lifestyle trends. Increased awareness and penetration of products amid the growing proliferation of modern trade ...

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Surface Care in Canada

Mar 2019

Health-conscious Canadians are leading healthy lifestyles, not only as an individuals, but also as entire communities. According to trade press, more than 25% of the population is trying to improve their health. Although surface care is mature, the ...

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Surface Care in Switzerland

Feb 2019

Surface care is influenced by the growing consumer demand for convenient and effective products, with an increasing number of busy working people in Switzerland who lack spare time. Convenient products which shortened the cleaning time whilst still ...

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Surface Care in the United Arab Emirates

Feb 2019

Surface care held no surprises in 2018. Manufacturers and major players started launching surface care that would help to improve the health and hygiene of every household post VAT. As consumer confidence returned slowly towards the end of the review...

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Surface Care in Guatemala

Feb 2019

The surface care category continues growing in Guatemala with different products to target different surface areas. At the upper end of the market, consumers are more willing to use different surface care products to target different surface areas, ...

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Surface Care in Georgia

Feb 2019

Home care saw stable growth in Georgia in 2018. During the year, the area posted somewhat sluggish volume sales. However, in response to the recent currency devaluation, unit prices increased, thus driving value growth. Although multi-purpose ...

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Surface Care in Kazakhstan

Feb 2019

In 2018, consumer demand for surface care brands with antibacterial and disinfectant properties continued to increase. Kazakhstani consumers are increasingly concerned about safety, hygiene and health in all aspects of life and this shapes their ...

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Surface Care in Lithuania

Feb 2019

Surface care in Lithuania is well-developed, offering a good balance of specific and multi-purpose cleaners. However, multi-purpose cleaners continue to lead overall sales. With some specific surface care areas posting higher growth than ...

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Surface Care in Germany

Feb 2019

While for many German consumers cleaning is a tedious chore to be accomplished as quickly and easily as possible, others have started to regard it as therapeutic in an increasingly overwhelming and chaotic world. Nevertheless, the desire to create ...

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Surface Care in Estonia

Feb 2019

The product range within surface care in Estonia is expanding, with new different product types appearing, targeting specific tasks. On the one hand, this is widening the choice for consumers, as it gives them the freedom to choose from a greater ...

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Surface Care in Uruguay

Feb 2019

There was an increase in the number of multipurpose products on offer in 2018, which was also largely driven by changes within households in the country in recent years. Whereas in previous years it was common for the younger population to live with ...

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Surface Care in Macedonia

Feb 2019

Surface care witnessed strong growth in demand for specialised surface care products in 2018. There was growing demand among local businesses and households for surface care products as businesses and living spaces continued to expand and require ...

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Surface Care in Bosnia-Herzegovina

Feb 2019

With the exception of bathroom cleaners, all surface care categories recorded positive current value growth in 2018. The narrow positioning of bathroom cleaners is not helping its performance as consumers tend to prefer products which they can use on...

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Surface Care in Taiwan

Feb 2019

Thanks to the country’s subtropical weather, consumers pay more attention to maintaining hygiene in the home, leading to almost all surface care subcategories registering positive volume and value growth in 2018. Bathroom cleaners, kitchen cleaners, ...

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Surface Care in Uzbekistan

Feb 2019

Multi-purpose cleaners registered rapid growth over the research period, mainly due to the popularity of these products among Uzbekistanis. Consumers like to purchase universal goods such as multi-purpose cleaners as they may use these products for a...

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Surface Care in Azerbaijan

Feb 2019

Surface care was an emerging category in Azerbaijan in 2018, and with the improved macroeconomic situation locals increased their expenditure, supporting higher sales during the year. Even though consumers’ disposable incomes increased, and many ...

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Surface Care in Latvia

Feb 2019

Driven by government campaigns and EU regulation there is a growing focus on the environment and sustainability in Latvia, with this also being seen in surface care. Consumers are paying more attention to the content of surface care products and are ...

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Surface Care in Croatia

Feb 2019

Home care wipes and floor cleaning systems posted the best performance in surface care in 2018, albeit from a low base, with the category struggling to really take off. The concept of home care wipes and floor cleaning systems appears to clash with ...

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Surface Care in Costa Rica

Feb 2019

Considered one of the most relevant home care categories (behind laundry care in value terms), surface care continued to rely on the further development of additional levels of segmentation and product specialisation, while becoming increasingly ...

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