Surface Care

Market research on the surface care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Surface Care in Japan

Mar 2021

Surface care was the biggest beneficiary from the outbreak of COVID-19 when it came to home care. Even prior to COVID-19 most consumers in Japan displayed concern over good hygiene practices, but with the outbreak of the virus these concerns ...

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Surface Care in Switzerland

Feb 2021

Surface care benefits from the event of COVID-19 in 2020, due to consumers adhering to higher standards of home hygiene and sanitation. Therefore, demand for cleaning products effective at reducing germs and bacteria grew accordingly. Speciality ...

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Surface Care in the US

Feb 2021

Surface care saw demand surge due to the COVID-19 crisis in 2020. Hygiene-consciousness increased as consumers became concerned about the ways that the virus could be transmitted. One of the recommendations from the US Centers for Disease Control and...

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Surface Care in Slovenia

Feb 2021

Surface care in Slovenia saw a surge in demand in 2020 across most categories. The COVID-19 pandemic brought a high level of perceived threat from viruses and germs in general, leading to significantly pronounced attention to hygiene among consumers....

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Surface Care in Italy

Feb 2021

The emergence of COVID-19 had a very strong positive impact on the current retail value sales of surface care in 2020. As fear of the virus grew amongst consumers, they looked for products to clean and sanitise all surfaces inside their households. ...

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Surface Care in Spain

Feb 2021

During the pandemic, Spanish consumers have been paying extra attention to disinfection when cleaning surfaces in the home, including in areas where it was previously less of a focus, eg handles, doors, keys and taps. This has very much favoured home...

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Surface Care in Portugal

Feb 2021

Surface care benefitted from COVID-19, with both current value and volume growth up on 2019. With people spending more time at home, surfaces had to cleaned more frequently, especially to stop the spread of COVID-19. As a result, disinfectant ...

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Surface Care in Uruguay

Feb 2021

Surface care recorded strong retail value and volume growth in Uruguay in 2020. COVID-19 accelerated the general trend towards elevated hygiene-consciousness among consumers, benefiting sales of surface care products, particularly home care ...

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Surface Care in Australia

Feb 2021

COVID-19 saw a sharp increase in demand for products in surface care in 2020, as in most hygiene related categories in Australia. Home care disinfectants and multi-purpose cleaners saw the most dramatic increase in retail current value sales in 2020 ...

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Surface Care in North Macedonia

Feb 2021

In response to the outbreak of COVID-19, surface care products will see increase growth in volume terms. Due to lockdown, consumers have spent more time at home during 2020, cleaning more and generating more dirt/mess which has resulted in increased ...

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Surface Care in Bosnia and Herzegovina

Feb 2021

Surface care benefitted marginally from COVID-19, with volume growth up on 2019, and current value growing at the same level as in 2020. There was a degree of trading down to cheaper brands as consumers became more price sensitive, due to the ...

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Surface Care in Slovakia

Feb 2021

Surface care in Slovakia witnessed an increase in demand in 2020 across most categories. The COVID-19 pandemic brought a high level of perceived threat from viruses and germs in general, leading to pronounced attention to hygiene among consumers. In ...

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Surface Care in Russia

Feb 2021

In general, surface care was one of the luckiest categories within home care in Russia in 2020. The outbreak of COVID-19 accelerated the trend towards elevated hygiene consciousness among consumers globally, and Russia was no exception. Significant ...

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Surface Care in Ecuador

Feb 2021

Surface care registered unprecedented current value and volume growth in sales in 2020. COVID-19 triggered an elevated sense of hygiene-consciousness among consumers, which led to a surge in sales of home care disinfectants, multi-purpose cleaners ...

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Surface Care in New Zealand

Feb 2021

COVID-19 lockdowns and movement restrictions meant New Zealand consumers were home more often. The external pressure of water restrictions which placed downward pressure on demand growth in laundry care and dishwashing were not present within surface...

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Surface Care in Israel

Feb 2021

Surface care is expected to respond well to the pandemic as current value sales increase rapidly in 2020. The main reason for this has been due to the increased concern regarding hygiene and sanitation, with many consumers spending more time ...

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Surface Care in Cameroon

Feb 2021

Standard floor and multi-purpose cleaners continued to dominate volume and current value sales in 2020. They are the products that Cameroonian consumers have most need for, and are therefore the most marketed and the most widely available types of ...

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Surface Care in Nigeria

Feb 2021

Surface care experienced an overall upturn in demand in 2020, driven by consumers’ response to the pandemic, which resulted in greater attention being paid to hygiene and deeper cleaning within the home. This performance however, was mainly supported...

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Surface Care in Chile

Feb 2021

Initially impacted by the temporary closure of modern grocery retailers during Chile’s social unrest crisis, which led to supermarkets closing at the end of 2019 and beginning of 2020, surface care witnessed an extraordinary rebound during the ...

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Surface Care in the Philippines

Feb 2021

Surface care experienced an upturn in demand in 2020 due to the impact of the pandemic. The resulting home seclusion trend during lockdown and greater awareness of the need to adopt stricter and frequent cleaning routines in an attempt to prevent the...

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