Surface Care

Surface care saw a marked uptick in volume sales in 2020, as consumer concerns about hygiene were driven up by the onset of the pandemic. Above-average growth has continued into 2021, although a widening perception that the virus is under more…

Overall demand for surface care products surged in 2020 as Turks became more hygiene-conscious and spent much more time at home than usual following the outbreak of COVID-19. The same factors supported another impressive performance by the category…

Surface care performed notably well in 2020. This was directly linked to COVID-19 as people were spending more time at home and were also cleaning and disinfecting their homes more often than usual due to increased hygiene-consciousness as they…

While brand name and price point remained the most important influences on consumer choice in surface care in 2021, over the course of the year it became increasingly apparent that consumers are becoming more interested in surface care products with…

Having more than trebled during 2020, the rate of growth in retail volume sales of surface care slowed significantly in 2021 but remained above its 2019 level. In 2020, surface care received a boost in demand due to increased hygiene concerns…

After experiencing the strongest performance in 2020 across all categories within home care, surface care recorded marginal value decline in 2021. However, value sales remained considerably higher than pre-pandemic levels and overall demand continued…

The current value growth of surface care slowed slightly in 2021, after the COVID-19 pandemic-inspired spike of 2020, when the category experienced double-digit growth. Growth in 2020 was directly associated with efforts to destroy germs in the hope…

The threat from Coronavirus (COVID-19), and germs in general, increased attention on hygiene during the pandemic. As the threat of the virus lingered and Slovakians remained more home-centred, compared with the pre-pandemic period, they continued to…

Surface care continued to see high retail value sales growth in 2021, albeit lower than in 2020, as consumers’ consumption remained focussed on preventative hygiene in the aftermath of the peak of COVID-19. The threat of the pandemic resulted in the…

The competitive environment continues to be affected by the temporary withdrawal of the category-leading Poett brand in July 2020, following the discovery that products made before June 2020 contained pseudomonas, a bacteria that can cause lung…

Surface care manufacturers used additional product attributes to appeal to consumers in 2021. Home care products are generally increasingly more versatile and multifunctional, thus offering perceived additional value improvements to consumers.…

Surface care enjoyed another good year of sales in Kazakhstan in 2021, with COVID-19 continuing to add momentum to sales in the category as there was more cleaning of surfaces to stop the spread of the virus. Multi-purpose cleaners continued to…

Surface care benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Current value sales increased at double-digit rates, as people cleaned homes extensively in order to remove any possible residue…

Brazil’s rollout of its vaccination campaign against COVID-19 began in January 2021 and advanced throughout the year. As a result, the number of hospitalised patients with the virus has gradually declined, and local consumers have slowly regained…

The pandemic gave surface care a strong boost to value sales in 2020, due to increased awareness of health and home hygiene. In 2021, growth in surface care slowed, posting mid-single-digit value growth, following demand normalisation. Despite the…

The retail sales development of surface care slowed considerably in 2021. This performance was directly informed by consumers returning to the workplace, school and out-of-home socialising as mobility restrictions were lifted with the easing of the…

During 2020, concerns around virus transmission as well as more time spent at home during lockdown contributed to higher growth across some surface care categories. While the pandemic did not alter the overall growth trend for surface care in…

Surface care responded well to the pandemic as current value sales increased rapidly in 2020. The main reason for this was due to the increased concern regarding hygiene and sanitation, with many consumers spending more time cleaning, likely using…

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, surface care registered a healthy…

Surface care was one of the main beneficiaries of the pandemic in home care in Russia. The outbreak of COVID-19 resulted in elevated hygiene consciousness among consumers globally, and Russia was no exception. Significant growth in both volume and…