Surface Care

Surface care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw more modest growth during the year. Overall, increases in the cost of…

Surface care maintained strong retail volume and current value growth in 2022, similar to the growth rates seen the previous year. While antibacterial/bacteria-killing feature remains popular amongst all surface care products due to the impact of the…

Retail volume growth rates for the majority of categories under surface care were curbed by the general adverse economic conditions in the country in 2022, which exhibited itself in skyrocketing inflation rates. This meant significant increases in…

The return to pre-COVID-19 pandemic lifestyles that swept through the population of Serbia over the course of 2022 put significant pressure on demand for surface care. With most consumers taken the opportunity to socialise outside of the home…

Home care disinfectants saw retail volume sales decline in 2022 following the peak hit at the height of the COVID-19 crisis when concerns about exposure to the SARS-CoV-2 virus encouraged consumers to pay considerable attention to sanitising…

Surface care saw strong growth in current value terms in 2022, with retail volume sales slowing somewhat compared to recent years. The widespread availability of cheaper Turkish brands has enabled many consumers to continue with their cleaning…

In 2022, the surface care category is seeing a slowdown in growth in some categories that witnessed rapid expansion during the COVID-19 crisis, such as bathroom cleaners and floor cleaners. The high level of consumer anxiety about hygiene due to…

Surface care registered overall positive growth in retail current value terms and retail volume terms in 2022. At its height in 2020, the pandemic drove many consumers to increase the frequency of their cleaning habits, including more regular surface…

Surface care continues to show promising growth in Morocco with current value sales outperforming retail volume sales due to price rises. On balance, the category is growing at a slower pace compared to the increases recorded in 2022 at the height of…

In 2020, surface care saw double-digit current value growth for; indeed, growth was not just double-digit, but more than 30%. The panic after the emergence of the COVID-19 pandemic drove growth due to rising consciousness of hygiene amongst…

Bulgarians largely prefer multi-purpose surface care, which offer time saving, as well as cost and space-saving. In 2022, mass consumers in Bulgaria had constrained budgets, with approximately 40% of the average consumer's income spent on food and…

Surface care saw a sharp spike in sales in 2020 due to people spending a lot more time at home, but also due to heightened hygiene concerns resulting from the COVID-19 crisis. With the easing and then the lifting of restrictions in 2021 and 2022,…

In 2022, though current value increased, constant value fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In addition, with the height of the…

In 2022, the reported number of COVID-19 cases fell drastically, along with the increasing vaccination rate in the country. This resulted in a decline in pandemic-induced fear amongst consumers. As such, the frequency of usage of home care…

Surface care saw a slower pace of current value growth in 2022, due to stockpiling from 2021, and less anxiety over the pandemic. After the emergence of COVID-19 globally in 2020, and outbreaks in Taiwan in May 2021 and May 2022, Taiwanese consumers…

Surface care is another home care category which is seeing stronger value than volume sales, due to inflationary pressures. Volume has fallen since the pandemic boost and is not likely to rise above one percentage point in a positive direction over…

Sales of surface care continued to thrive in 2022 with consumers remaining concerned about protecting their home and their family from bacteria and viruses. Since the outbreak of COVID-19 many consumers have adopted more thorough and more regular…

While surface care registered double-digit current value growth, there was a decline in both constant value and volume sales, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did…

During the first wave of COVID-19, Irish consumers increased their use of surface care products, especially disinfectants, with logical setbacks then seen in 2021. In 2022, surface care returned to low, but positive volume growth, while rising unit…

The surface care category experienced a strong recovery in 2022 as the pandemic slowed down and consumers slowly gained in confidence. In the previous year, consumers were looking to save money on surface care products by using smaller amounts when…