Surface Care

All of our data and analysis for Surface Care for 15 countries in the Americas. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

All of our data and analysis for Surface Care for 18 countries in Asia Pacific and Australasia. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

All of our data and analysis for Surface Care in 18 Eastern European countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

All of our data and analysis for Surface Care for 12 countries in the Middle East and Africa. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, ...

All of our data and analysis for Surface Care in 17 Western European countries. Includes 20 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and ...

This briefing analyses SC Johnson’s performance in home care, discussing its strategic direction and the future growth areas of the product categories in which it operates. The company has been performing strongly in air care and home insecticides ...

This briefing explores Procter & Gamble’s performance in the global market for home care, discussing its strategic direction, as well as future growth areas within the categories it operates in. Its business witnessed growth over the review period, ...

The Clorox Company’s strong brand positioning within key categories in home care is a fundamental part of its strategy, especially in North America and Latin America. However, as the industry continues to evolve and mature regarding cleaning habits ...

This company profile discusses the performance of Reckitt Benckiser’s home care division over recent years and defines the key future growth areas of the company’s business. The company is undergoing profound structural changes, creating two ...

Amway Corp is the leading player within home care direct selling and has a strong presence in Asia Pacific and Eastern Europe. The company plans to intensify its activities in nutrition and wellness and has scaled down its focus and operations in ...

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

Colgate-Palmolive has been a key market player in the home care industry for many years with a strong presence in Latin America. Sluggish sales in its home care categories and rising competition from established players and private labels are some of...

The outlook for surface care in Pakistan remains favourable, with overall retail volume and current value sales projected to continue growing at healthy rates throughout the forecast period. Aside from population growth and rising incomes, strong ...

Surface care volume sales are expected to continue rising over the forecast period as a result of increased urbanisation and changing lifestyle trends. Increased awareness and penetration of products amid the growing proliferation of modern trade ...

Health-conscious Canadians are leading healthy lifestyles, not only as an individuals, but also as entire communities. According to trade press, more than 25% of the population is trying to improve their health. Although surface care is mature, the ...

Surface care is influenced by the growing consumer demand for convenient and effective products, with an increasing number of busy working people in Switzerland who lack spare time. Convenient products which shortened the cleaning time whilst still ...

Surface care held no surprises in 2018. Manufacturers and major players started launching surface care that would help to improve the health and hygiene of every household post VAT. As consumer confidence returned slowly towards the end of the review...

The surface care category continues growing in Guatemala with different products to target different surface areas. At the upper end of the market, consumers are more willing to use different surface care products to target different surface areas, ...