Surface Care

As a result of the pandemic many Swedes were more interested in keeping their homes, especially their bathrooms, clean in 2020 resulting in a steep increase in retail value sales growth of surface care during 2020. There were more articles and tips…

Surface care experienced a surge in demand in 2020 as Danish consumers became much more hygiene-conscious, spent more time at home and engaged in panic buying and stockpiling of certain product types following the outbreak of COVID-19. These trends…

In 2021, Hungarian consumers continued to engage in more frequent surface cleaning due to personal health concerns, despite the slowdown of COVID-19 in the year. There was particular demand for strongly effective products with antibacterial features,…

Surface care registered a boon in 2020, with healthy value and volume growth, as people cleaned homes extensively in order to remove any possible residue of the COVID-19 virus. In 2021, as more about the virus became known, people were less concerned…

Surface care hugely benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Value sales increased by nearly two-thirds, as people cleaned homes extensively in order to remove any possible residue…

After the sales spike seen during 2020, sales slipped into decline in 2021 in volume and current value terms. When the pandemic hit Spain, local consumers were paying extra attention to disinfection when cleaning surfaces in the home, including in…

The COVID-19 pandemic and the rise in germaphobia among the population has led to some changes in the cleaning habits of consumers in Romania. Now, Romanians tend to clean their houses more often than before and are increasingly relying on quality…

The COVID-19 pandemic had an extremely positive impact on surface care sales in 2020 as, with growing hygiene concerns surrounding the virus, consumers were cleaning their homes more to prevent contagion. Products with disinfectant and antibacterial…

Surface care recorded strong retail value and volume growth in Uruguay in 2020. COVID-19 accelerated the general trend towards elevated hygiene-consciousness among consumers, benefiting sales of surface care products, particularly home care…

In keeping with the pattern witnessed across the Finnish home care market, after experiencing a surge in demand in 2020 due to the outbreak of COVID-19, surface care saw total volume and current value sales decline in 2021 as the home seclusion trend…

The pandemic has seen a surge in consumer concerns about hygiene and the risks of infection. This has seen an increase in demand for surface care that offers, or at least highlights, germ killing functions. Multiple retailers have reported that that…

Surface care responded well to the COVID-19 pandemic in 2020, with current value sales growing notably. The main reason for this was due to the sudden awareness of hygiene. Consumers wanted to ensure their homes were properly clean and disinfected,…

Surface care continued to perform well in Mexico in 2021, following an upturn in demand the previous year in line with heightened hygiene awareness and home seclusion as a result of the pandemic, which saw many consumers follow stringent cleaning…

Surface care experienced a surge in demand in 2020 due to the elevated hygiene and cleanliness standards consumers were looking to maintain when the pandemic first hit Austria. Moreover, the arrival of the pandemic coincided with spring in Austria,…

The current value growth of surface care slowed slightly in 2021, after the COVID-19 pandemic-inspired spike of 2020, when the category experienced double-digit growth. Growth in 2020 was directly associated with efforts to destroy germs in the hope…

The threat from Coronavirus (COVID-19), and germs in general, increased attention on hygiene during the pandemic. As the threat of the virus lingered and Slovakians remained more home-centred, compared with the pre-pandemic period, they continued to…

Surface care continued to see high retail value sales growth in 2021, albeit lower than in 2020, as consumers’ consumption remained focussed on preventative hygiene in the aftermath of the peak of COVID-19. The threat of the pandemic resulted in the…

The competitive environment continues to be affected by the temporary withdrawal of the category-leading Poett brand in July 2020, following the discovery that products made before June 2020 contained pseudomonas, a bacteria that can cause lung…

Surface care manufacturers used additional product attributes to appeal to consumers in 2021. Home care products are generally increasingly more versatile and multifunctional, thus offering perceived additional value improvements to consumers.…

Surface care enjoyed another good year of sales in Kazakhstan in 2021, with COVID-19 continuing to add momentum to sales in the category as there was more cleaning of surfaces to stop the spread of the virus. Multi-purpose cleaners continued to…