Surface Care

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

The use of surface care receded in 2022 compared to the previous two years, as consumers spent more time outside of the home. Government recommendations to avoid crowded places and avoid closed spaces subsided leading to greater socialising and less…

Surface care continues to be supported by the consumers’ heightened hygiene concerns arising from the era of COVID-19, during which they cleaned and disinfected their homes more frequently. During this time, there was a specific rising focus on…

In 2022, surface care retail volume sales continued to reside at a higher level than before the COVID-19 pandemic, while current retail value sales continued to climb. Even though socialising increased, and consumers spent less time at home, many…

Surface care performed well in Mexico in 2022, continuing the positive growth trend registered throughout the review period. Demand was driven by specialised products for the kitchen and bathroom, as well as multipurpose cleaners, which were valued…

During COVID-19, Finns made more effort to maintain the cleanliness of their homes, leading to an increase in sales for surface care. Consumers in Finland typically look for quick and efficient results. While in 2022, cleaning homes continued to…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Along with bleach, surface care was the most positively impacted by the emergence of the pandemic in Chile, with retail volume sales growing by 15% in 2020. Access to local subsidies and pension fund withdrawals, which resulted in higher financial…

Surface care posted a modest decline in total volume sales in 2022, with most categories registering poorer performances in this regard than they did in 2021. The downturn reflected the stabilisation of consumption patterns as life in Slovenia…

As fears surrounding the Coronavirus (COVID-19) pandemic eased and consumers started to spend less time at home, house cleaning routines were often less frequent or rigorous from 2021. As a result, overall retail volume growth continued to slow in…

In 2022, surface care registered a healthy increase in current value sales due to double-digit inflation. However, retail volume growth was more muted as consumers reacted to higher prices. The return to pre-pandemic lifestyles has also hampered…

Products with disinfecting properties as their main benefit witnessed the most significant falls in 2022, sometimes recording double-digit declines. This is largely a result of the lifting of COVID-19 restrictions and consumer behaviour, whereby…

Surface care responded well to the COVID-19 crisis as current value sales increased rapidly in 2020. The main reason for this was the increased concern regarding hygiene and sanitation, with many consumers spending more time cleaning and often using…

Surface care is seeing positive value and volume growth in 2022, as the trends driving sales are based on consumer behaviour as opposed to inflation hikes spurring value growth. One major factor influencing sales in surface care stems from the era of…

The current value growth rate of surface care slowed in 2021, with only a low single-digit increase, following a strong surge in 2020 when the pandemic emerged. Then, in 2022, the resurgence of COVID-19 in China, driven by the Omicron variant,…

Surface care saw an explosion in demand in 2020 following the outbreak of COVID-19 as consumers rushed to stock up on products that could protect their homes against the virus. This was followed by a period of stabilisation in 2021. The category saw…

In value growth terms, surface care was the second strongest performer in German home care in 2022, after laundry care. Value growth outperformed that of volume in 2022, influenced by the impact of inflation, which forced players to increase their…

In 2022, the demand for surface care continued to grow, although at a slower pace compared to the initial surge in sales during the pandemic in Australia. Nevertheless, overall retail volume sales remained significantly higher than 2019 levels due to…

Surface care maintains a positive performance in both value and volume terms. Volume may have declined slightly since the height of the pandemic lockdowns and value is higher due to inflationary pressures, but strong demand remains for the category…

Home care disinfectants returned to volume growth in 2022, having seen a drop off in the previous year following the peak seen in the initial stages of the COVID-19 crisis. Throughout the 2020-2022 period, however, sales were significantly higher…