Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Procter & Gamble is the leading global player in the home care market, with the majority of its value sales coming from its laundry care business. The pandemic has led to an uptake in the demand for hygiene products, offering growth potential for the…
Colgate-Palmolive is a key global player in home care, with a strong presence in laundry care, surface care and dishwashing. Amidst the Coronavirus (COVID-19) pandemic, dishwashing was boosted by increased home cooking, while the growing focus on…
Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s…
Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth…
Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the…
Due to the outbreak of COVID-19, surface care saw a rise in volume growth from 2% in 2019 to 4% in 2020. This was due to consumers stocking up on household essentials when the restrictions were announced in March, with the increased interest in…
Due to the outbreak of COVID-19, surface care was one of the key areas to see a boost in value growth, rising from 6% in 2019 to 12% value growth in 2020. This was due to stockpiling behaviour during March 2020, when a dramatic rise in demand was…
Demand for surface care was given a notable boost in 2020 as a direct result of the pandemic in Costa Rica. Initial stockpiling amongst consumers for hygiene and cleaning-related products in early March drove up volume sales across much of the…
Faced with a clear threat to their health as a result of the pandemic, local consumers started to adopt new stringent cleaning routines during 2020. This resulted in a surge in demand for surface care, mainly products with disinfectant and…
In response to the outbreak of COVID-19 there was a surge in demand for products which can help maintain good hygiene around the home, with consumers keen to ensure they protect their family from the virus. This had a hugely positive impact on a…
Surface care in Tunisia witnessed a surge in demand in 2020 across most categories in volume terms. The COVID-19 pandemic brought a high level of perceived threat from viruses and germs in general, leading to significantly pronounced attention to…
In 2020, surface care recorded a considerable surge in demand as a result of the hygiene concerns associated with the COVID-19 pandemic. As consumers in Pakistan feared COVID-19 contagion, they increased their focus on their cleaning and hygiene…
Surface care recorded a significant increase in value sales in 2020. The sanitary crisis led to a surge in demand for surface care products with antibacterial and disinfecting properties. In 2020, Delta Hygiene introduced a new floor cleaner under…
Surface care was the biggest beneficiary from the outbreak of COVID-19 when it came to home care. Even prior to COVID-19 most consumers in Japan displayed concern over good hygiene practices, but with the outbreak of the virus these concerns…
Surface care saw demand surge due to the COVID-19 crisis in 2020. Hygiene-consciousness increased as consumers became concerned about the ways that the virus could be transmitted. One of the recommendations from the US Centers for Disease Control and…
Surface care benefits from the event of COVID-19 in 2020, due to consumers adhering to higher standards of home hygiene and sanitation. Therefore, demand for cleaning products effective at reducing germs and bacteria grew accordingly. Speciality…
Surface care in Slovenia saw a surge in demand in 2020 across most categories. The COVID-19 pandemic brought a high level of perceived threat from viruses and germs in general, leading to significantly pronounced attention to hygiene among consumers.…
During the pandemic, Spanish consumers have been paying extra attention to disinfection when cleaning surfaces in the home, including in areas where it was previously less of a focus, eg handles, doors, keys and taps. This has very much favoured home…
The emergence of COVID-19 had a very strong positive impact on the current retail value sales of surface care in 2020. As fear of the virus grew amongst consumers, they looked for products to clean and sanitise all surfaces inside their households.…
Surface care recorded strong retail value and volume growth in Uruguay in 2020. COVID-19 accelerated the general trend towards elevated hygiene-consciousness among consumers, benefiting sales of surface care products, particularly home care…