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Strategy Briefing
Home Care: Quarterly Statement Q2 2018
Jul 2018
In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...
Company Profile
Henkel AG & Co KGaA in Home Care
Jul 2018
Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...
Country Report
Surface Care in the Philippines
Jul 2018
Multi-purpose cleaners is highly competitive due to the high number of brands. Whilst multinational players such as Unilever and SC Johnson & Son continue to dominate the category, mid-tier to smaller companies are attempting to gain ground in light ...
Company Profile
Reckitt Benckiser Group Plc In Home Care
Jun 2018
Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...
Company Profile
Lion Corp in Home Care
Jun 2018
Japanese company, Lion Corp faces challenging conditions in its mature domestic market. This profile analyses the company’s strategic response, examining its efforts to focus on high-added-value products and categories, and considering the limited ...
Strategy Briefing
The World Market for Home Care
May 2018
This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...
Company Profile
PZ Cussons Plc in Home Care
May 2018
PZ Cussons is facing up to a number of significant challenges, including the geographic expansion of multinational rivals, the development of local players in emerging markets and the rise of eco-focused brands in developed ones. This profile ...
Company Profile
Unilever Group in Home Care
May 2018
Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...
Company Profile
Procter & Gamble Co, The in Home Care
Apr 2018
Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...
Company Profile
SC Johnson & Son Inc in Home Care
Apr 2018
The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...
Country Report
Surface Care in the United Arab Emirates
Mar 2018
Surface care held no surprises in 2017. As consumer confidence and spending were negatively affected towards the end of the review period, consumers limited their impulse purchases. The weak economic situation led most consumers to become ...
Country Report
Surface Care in Australia
Mar 2018
Convenience is a leading factor that consumers consider before purchasing surface care products. In 2017, consumers were more inclined to buy products that serve multiple purposes when cleaning at home. Multi-purpose cleaners have received increased ...
Country Report
Surface Care in Kenya
Mar 2018
Consumers’ tastes and preferences are becoming more sophisticated and, therefore, consumers are demanding products that offer a high level of effectiveness and/or some added benefits, such as surface protection, antibacterial properties or easy ...
Country Report
Surface Care in Japan
Mar 2018
Retail value sales of surface care returned to positive growth in 2017, although value growth rates remained modest as demand in the category is already largely mature. Much of the impetus for positive growth came from home care wipes and floor ...
Country Report
Surface Care in Turkey
Mar 2018
With Turkish consumers becoming increasingly price-conscious, they opted to restrict their budgets and purchase relatively cheaper products or increasingly sought promotions, and surface care was no exception. Alternatively, some consumers chose more...
Country Report
Surface Care in Cameroon
Mar 2018
Surface care is benefiting from a number of significant trends in Cameroon, such as the expansion of modern retailing in residential areas of large cities like Douala, larger product lines and innovations from brands. The recent development of modern...
Country Report
Surface Care in Vietnam
Mar 2018
Thanks to the availability of information via the media, Vietnamese consumers' awareness of health issues has been enhanced significantly, especially in urban areas. Key players in the category have thus introduced surface care products which are ...
Country Report
Surface Care in Bolivia
Mar 2018
Chlorine bleach and standard powder detergents are often used to clean surfaces by lower-income consumers in Bolivia. In addition, most consumers consider the disinfectant properties of chlorine bleach ideal for preventing health issues and, because ...
Country Report
Surface Care in the United Kingdom
Mar 2018
Surface care noted a positive performance in 2017, continuing the trend witnessed in 2016. In a crowded and extremely competitive environment, products offering convenience performed well. Multi-purpose cleaners are well suited to a lifestyle shift, ...
Country Report
Surface Care in France
Mar 2018
Surface care managed to maintain its positive value growth – albeit marginally – up to 2017, and this is predicted to continue over the forecast period at constant 2017 prices. On the one hand, ongoing promotional/discounting incentives by ...
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