Surface Care

Market research on the surface care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Company Profile

Company Profile

Reckitt Benckiser Group Plc (Reckitt) in Home Care

Jun 2021

Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s ...

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Company Profile

Company Profile

Unilever Group in Home Care

Jun 2021

Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth ...

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Company Profile

Company Profile

The Clorox Company in Home Care

May 2021

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the...

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Country Report

Country Report

Surface Care in Dominican Republic

Apr 2021

Due to the outbreak of COVID-19, surface care saw a rise in volume growth from 2% in 2019 to 4% in 2020. This was due to consumers stocking up on household essentials when the restrictions were announced in March, with the increased interest in ...

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Country Report

Country Report

Surface Care in Guatemala

Apr 2021

Due to the outbreak of COVID-19, surface care was one of the key areas to see a boost in value growth, rising from 6% in 2019 to 12% value growth in 2020. This was due to stockpiling behaviour during March 2020, when a dramatic rise in demand was ...

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Country Report

Country Report

Surface Care in Costa Rica

Apr 2021

Demand for surface care was given a notable boost in 2020 as a direct result of the pandemic in Costa Rica. Initial stockpiling amongst consumers for hygiene and cleaning-related products in early March drove up volume sales across much of the ...

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Country Report

Country Report

Surface Care in Germany

Apr 2021

Faced with a clear threat to their health as a result of the pandemic, local consumers started to adopt new stringent cleaning routines during 2020. This resulted in a surge in demand for surface care, mainly products with disinfectant and ...

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Country Report

Country Report

Surface Care in Canada

Mar 2021

In response to the outbreak of COVID-19 there was a surge in demand for products which can help maintain good hygiene around the home, with consumers keen to ensure they protect their family from the virus. This had a hugely positive impact on a ...

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Country Report

Country Report

Surface Care in Tunisia

Mar 2021

Surface care in Tunisia witnessed a surge in demand in 2020 across most categories in volume terms. The COVID-19 pandemic brought a high level of perceived threat from viruses and germs in general, leading to significantly pronounced attention to ...

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Country Report

Surface Care in Pakistan

Mar 2021

In 2020, surface care recorded a considerable surge in demand as a result of the hygiene concerns associated with the COVID-19 pandemic. As consumers in Pakistan feared COVID-19 contagion, they increased their focus on their cleaning and hygiene ...

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Country Report

Surface Care in Morocco

Mar 2021

Surface care recorded a significant increase in value sales in 2020. The sanitary crisis led to a surge in demand for surface care products with antibacterial and disinfecting properties. In 2020, Delta Hygiene introduced a new floor cleaner under ...

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Country Report

Surface Care in Japan

Mar 2021

Surface care was the biggest beneficiary from the outbreak of COVID-19 when it came to home care. Even prior to COVID-19 most consumers in Japan displayed concern over good hygiene practices, but with the outbreak of the virus these concerns ...

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Country Report

Surface Care in Switzerland

Feb 2021

Surface care benefits from the event of COVID-19 in 2020, due to consumers adhering to higher standards of home hygiene and sanitation. Therefore, demand for cleaning products effective at reducing germs and bacteria grew accordingly. Speciality ...

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Surface Care in the US

Feb 2021

Surface care saw demand surge due to the COVID-19 crisis in 2020. Hygiene-consciousness increased as consumers became concerned about the ways that the virus could be transmitted. One of the recommendations from the US Centers for Disease Control and...

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Country Report

Surface Care in Slovenia

Feb 2021

Surface care in Slovenia saw a surge in demand in 2020 across most categories. The COVID-19 pandemic brought a high level of perceived threat from viruses and germs in general, leading to significantly pronounced attention to hygiene among consumers....

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Surface Care in Italy

Feb 2021

The emergence of COVID-19 had a very strong positive impact on the current retail value sales of surface care in 2020. As fear of the virus grew amongst consumers, they looked for products to clean and sanitise all surfaces inside their households. ...

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Country Report

Surface Care in Spain

Feb 2021

During the pandemic, Spanish consumers have been paying extra attention to disinfection when cleaning surfaces in the home, including in areas where it was previously less of a focus, eg handles, doors, keys and taps. This has very much favoured home...

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Surface Care in Portugal

Feb 2021

Surface care benefitted from COVID-19, with both current value and volume growth up on 2019. With people spending more time at home, surfaces had to cleaned more frequently, especially to stop the spread of COVID-19. As a result, disinfectant ...

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Surface Care in Uruguay

Feb 2021

Surface care recorded strong retail value and volume growth in Uruguay in 2020. COVID-19 accelerated the general trend towards elevated hygiene-consciousness among consumers, benefiting sales of surface care products, particularly home care ...

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Surface Care in Australia

Feb 2021

COVID-19 saw a sharp increase in demand for products in surface care in 2020, as in most hygiene related categories in Australia. Home care disinfectants and multi-purpose cleaners saw the most dramatic increase in retail current value sales in 2020 ...

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