Surface Care

This company profile discusses the performance of Reckitt Benckiser’s home care division over recent years and defines the key future growth areas of the company’s business. The company is undergoing profound structural changes, creating two ...

Amway Corp is the leading player within home care direct selling and has a strong presence in Asia Pacific and Eastern Europe. The company plans to intensify its activities in nutrition and wellness and has scaled down its focus and operations in ...

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

Colgate-Palmolive has been a key market player in the home care industry for many years with a strong presence in Latin America. Sluggish sales in its home care categories and rising competition from established players and private labels are some of...

The outlook for surface care in Pakistan remains favourable, with overall retail volume and current value sales projected to continue growing at healthy rates throughout the forecast period. Aside from population growth and rising incomes, strong ...

Surface care volume sales are expected to continue rising over the forecast period as a result of increased urbanisation and changing lifestyle trends. Increased awareness and penetration of products amid the growing proliferation of modern trade ...

Health-conscious Canadians are leading healthy lifestyles, not only as an individuals, but also as entire communities. According to trade press, more than 25% of the population is trying to improve their health. Although surface care is mature, the ...

Surface care is influenced by the growing consumer demand for convenient and effective products, with an increasing number of busy working people in Switzerland who lack spare time. Convenient products which shortened the cleaning time whilst still ...

Surface care held no surprises in 2018. Manufacturers and major players started launching surface care that would help to improve the health and hygiene of every household post VAT. As consumer confidence returned slowly towards the end of the review...

The surface care category continues growing in Guatemala with different products to target different surface areas. At the upper end of the market, consumers are more willing to use different surface care products to target different surface areas, ...

Home care saw stable growth in Georgia in 2018. During the year, the area posted somewhat sluggish volume sales. However, in response to the recent currency devaluation, unit prices increased, thus driving value growth. Although multi-purpose ...

In 2018, consumer demand for surface care brands with antibacterial and disinfectant properties continued to increase. Kazakhstani consumers are increasingly concerned about safety, hygiene and health in all aspects of life and this shapes their ...

Surface care in Lithuania is well-developed, offering a good balance of specific and multi-purpose cleaners. However, multi-purpose cleaners continue to lead overall sales. With some specific surface care areas posting higher growth than ...

While for many German consumers cleaning is a tedious chore to be accomplished as quickly and easily as possible, others have started to regard it as therapeutic in an increasingly overwhelming and chaotic world. Nevertheless, the desire to create ...

The product range within surface care in Estonia is expanding, with new different product types appearing, targeting specific tasks. On the one hand, this is widening the choice for consumers, as it gives them the freedom to choose from a greater ...

There was an increase in the number of multipurpose products on offer in 2018, which was also largely driven by changes within households in the country in recent years. Whereas in previous years it was common for the younger population to live with ...

Surface care witnessed strong growth in demand for specialised surface care products in 2018. There was growing demand among local businesses and households for surface care products as businesses and living spaces continued to expand and require ...

With the exception of bathroom cleaners, all surface care categories recorded positive current value growth in 2018. The narrow positioning of bathroom cleaners is not helping its performance as consumers tend to prefer products which they can use on...