Surface Care in Belarus

February 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in Belarus?
  • Which are the leading brands in Surface Care in Belarus?
  • How are products distributed in Surface Care in Belarus?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Surface Care in Belarus - Category analysis

KEY DATA FINDINGS

Surface care continues to perform well in 2021 due to raised hygiene awareness
Economising consumers opt for multipurpose cleaners
Henkel Rus OOO retains its leading position in a highly fragmented competitive landscape 
Ongoing growth, however, at a slower rate in 2022 and beyond
Price discounts and the economising trend hampers value growth in surface care
Growing competition from larger Russian players
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Surface Care: % Value 2017-2021
Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 7 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

Home Care in Belarus - Industry Overview

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 9 Households 2016-2021
Table 10 Sales of Home Care by Category: Value 2016-2021
Table 11 Sales of Home Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Home Care: % Value 2017-2021
Table 13 LBN Brand Shares of Home Care: % Value 2018-2021
Table 14 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 15 Distribution of Home Care by Format: % Value 2016-2021
Table 16 Distribution of Home Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Home Care by Category: Value 2021-2026
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Surface Care

      • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
      • Wipes and Refills (Dry Electro-Static)
        • Cleaning Solution
        • Refill Wipes/Pads
      • Starter Kits/Trigger Device
      • All Purpose Cleaning Wipes
      • Furniture Polish Wipes
      • Toilet Care Wipes
      • Window/Glass Wipes
      • Other Impregnated Wipes
    • Starter Kits/Sweepers/Sticks (Excluding Wipes)
    • Wipes (Excluding Starter Kits/Sweepers/Sticks)
  • Bathroom Cleaners
  • Descalers
  • Drain Openers
    • Standard Floor Cleaners
    • Wash and Wax Floor Cleaners
  • Home Care Disinfectants
  • Kitchen Cleaners
  • Multi-Purpose Cleaners
  • Oven Cleaners
  • Scouring Agents
  • Window/Glass Cleaners

Surface Care

This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Surface Care research and analysis database.

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