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Learn moreFeb 2019
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In 2018, surface care in Belarus recorded a slight volume increase and strong current value growth. Thanks to the fairly stable economic situation and slight growth in disposable incomes, Belarusians began to pay greater attention to surface care products.
The economising trend continued to have a negative effect on surface care in Belarus in 2018. In order to economise, local consumers preferred to purchase multipurpose surface care products which are suitable for all kinds of household surfaces and do not occupy a lot of space.
Home care wipes recorded a volume decline in Belarus in 2018, for several reasons. First, surface care wipes were quite new, and the majority of local consumers did not find a use for such products.
In 2018, surface care excluding wipes faced intensifying competition, with many major players, both local and foreign, increasing their product assortment. However, the leading players maintained their value shares thanks to their wide presence and product assortment, as well as advertising.
2018 saw intensifying competition in the mid-priced segment of surface care excluding wipes in Belarus. The economising trend led to greater interest in inexpensive products, such as locally-made surface care brands and private label lines, which became increasingly available in grocery retailers and drugstores.
Due to high consumer price-sensitivity, 2018 did not record a large number of new product developments. Most new products were extensions of existing product lines.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Belarus with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.