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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Belarus report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Belarus?
- Which are the leading brands in Surface Care in Belarus?
- How are products distributed in Surface Care in Belarus?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Belarus - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Consumers switch to cheaper brands, due to increasing price sensitivity
Henkel Rus OOO retains its leading position in a highly fragmented competitive landscape
Growth in wipes is driven by the convenience trend
RECOVERY AND OPPORTUNITIES
Trend of declining volume growth over forecast period
Price discounts and the economising trend hampers value growth in surface care
New product developments focus on improved formulas and convenient packaging
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
Home Care in Belarus - Industry Overview
MARKET INDICATORS
Table 9 Households 2015-2020
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2015-2020
Table 11 Sales of Home Care by Category: % Value Growth 2015-2020
Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
Table 21 Forecast Sales of Home Care by Category: Value 2020-2025
Table 22 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
SOURCES
Summary 1 Research Sources
CATEGORY INDICATORS
Table 23 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
Table 24 Sales of Laundry Care by Category: Value 2015-2020
Table 25 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 26 Sales of Laundry Care by Category: Value 2015-2020
Table 27 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 28 Sales of Laundry Aids by Category: Value 2015-2020
Table 29 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 30 Sales of Laundry Aids by Category: Value 2015-2020
Table 31 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 32 Sales of Laundry Detergents by Category: Value 2015-2020
Table 33 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 34 Sales of Laundry Detergents by Category: Value 2015-2020
Table 35 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 36 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 37 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 38 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 39 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 40 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 41 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 42 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 43 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
Table 44 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 45 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
CATEGORY INDICATORS
Table 46 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 47 Sales of Dishwashing by Category: Value 2015-2020
Table 48 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 49 Sales of Dishwashing by Category: Value 2015-2020
Table 50 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 52 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 53 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 54 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
Table 55 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 56 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 57 Sales of Surface Care by Category: Value 2015-2020
Table 58 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 59 Sales of Surface Care by Category: Value 2015-2020
Table 60 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2020
Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2020
Table 67 NBO Company Shares of Surface Care: % Value 2016-2020
Table 68 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 69 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
Table 71 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 73 Sales of Bleach: Value 2015-2020
Table 74 Sales of Bleach: % Value Growth 2015-2020
Table 75 Sales of Bleach: Value 2015-2020
Table 76 Sales of Bleach: % Value Growth 2015-2020
Table 77 Sales of Bleach: Value 2016-2018
Table 78 Sales of Bleach: % Value Growth 2016-2018
Table 79 NBO Company Shares of Bleach: % Value 2016-2020
Table 80 LBN Brand Shares of Bleach: % Value 2017-2020
Table 81 Forecast Sales of Bleach: Value 2020-2025
Table 82 Forecast Sales of Bleach: % Value Growth 2020-2025
Table 83 Forecast Sales of Bleach: Value 2020-2025
Table 84 Forecast Sales of Bleach: % Value Growth 2020-2025
CATEGORY DATA
Table 85 Sales of Toilet Care by Category: Value 2015-2020
Table 86 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 87 Sales of Toilet Care by Category: Value 2015-2020
Table 88 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 90 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 91 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 92 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
Table 93 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 94 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 95 Sales of Polishes by Category: Value 2015-2020
Table 96 Sales of Polishes by Category: % Value Growth 2015-2020
Table 97 Sales of Polishes by Category: Value 2015-2020
Table 98 Sales of Polishes by Category: % Value Growth 2015-2020
Table 99 NBO Company Shares of Polishes: % Value 2016-2020
Table 100 LBN Brand Shares of Polishes: % Value 2017-2020
Table 101 Forecast Sales of Polishes by Category: Value 2020-2025
Table 102 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
Table 103 Forecast Sales of Polishes by Category: Value 2020-2025
Table 104 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 105 Sales of Air Care by Category: Value 2015-2020
Table 106 Sales of Air Care by Category: % Value Growth 2015-2020
Table 107 Sales of Air Care by Category: Value 2015-2020
Table 108 Sales of Air Care by Category: % Value Growth 2015-2020
Table 109 NBO Company Shares of Air Care: % Value 2016-2020
Table 110 LBN Brand Shares of Air Care: % Value 2017-2020
Table 111 Forecast Sales of Air Care by Category: Value 2020-2025
Table 112 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
Table 113 Forecast Sales of Air Care by Category: Value 2020-2025
Table 114 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
CATEGORY DATA
Table 115 Sales of Home Insecticides by Category: Value 2015-2020
Table 116 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 117 Sales of Home Insecticides by Category: Value 2015-2020
Table 118 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 119 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 120 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 121 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 122 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Table 123 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 124 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Home Care in Belarus - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 125 Households 2015-2020
MARKET DATA
Table 126 Sales of Home Care by Category: Value 2015-2020
Table 127 Sales of Home Care by Category: % Value Growth 2015-2020
Table 128 NBO Company Shares of Home Care: % Value 2016-2020
Table 129 LBN Brand Shares of Home Care: % Value 2017-2020
Table 130 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 131 Distribution of Home Care by Format: % Value 2015-2020
Table 132 Distribution of Home Care by Format and Category: % Value 2020
Table 133 Forecast Sales of Home Care by Category: Value 2020-2025
Table 134 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources