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Country Report

Surface Care in

Surface Care in Belarus

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Surface care posts low volume growth in 2017, an improvement on the decline in 2016

In 2017, surface care in Belarus posted low volume growth, stimulated by stabilisation of the local economy, growing imports, advertising and an increasing number of affordable local products. Multi-purpose cleaners posted the strongest volume growth, thus driving the overall category.

Belarusians choose multi-purpose surface care products during the economic downturn

Despite greater interest in specific surface care products in Belarus, their share of sales was still low in 2017. As surface care products are not considered essential, local consumers refrain from purchasing them when disposable incomes are low.

Low volume growth of impregnated wet wipes due to an increased presence of inexpensive local brands

Impregnated wet wipes continued to have relatively low levels of popularity in Belarus in 2017, mainly because they were perceived as unimportant by local households. In addition, the economising trend greatly affected sales of these products.

COMPETITIVE LANDSCAPE

Greater share for multinational companies

Despite the economic downturn in Belarus and the economising trend, multinational players still dominated surface care in 2017, including SC Johnson & Son, Henkel Rus and Procter & Gamble. Wide availability though all channels and intensive advertising helped multinational companies to lead surface care.

Growing interest in and availability of local and Russian products

The economic downturn strongly affected competition within surface care in Belarus, given these products were viewed as non-essential by many locals. While some use products strongly promoted via social media as using natural ingredients, such as vinegar, soda, lemon or coffee, others look to cheaper products.

Specific-purpose surface care is expected to compete strongly with multi-purpose cleaners

In 2017, specific-purpose surface care products strongly competed with multi-purpose products. Category players, both local and multinational, increased their ranges of more-specialised products.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Belarus?
What are the major brands in Belarus?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Belarus - Category analysis

HEADLINES

PROSPECTS

Surface care posts low volume growth in 2017, an improvement on the decline in 2016

Belarusians choose multi-purpose surface care products during the economic downturn

Low volume growth of impregnated wet wipes due to an increased presence of inexpensive local brands

COMPETITIVE LANDSCAPE

Greater share for multinational companies

Growing interest in and availability of local and Russian products

Specific-purpose surface care is expected to compete strongly with multi-purpose cleaners

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Home care records slight growth after several years of decline

Growing number of home care products are purchased at a discount

Despite interest in inexpensive products, multinational brands dominate sales

Drugstores and supermarkets become major home care retailers

Home care to see low growth over the forecast period

MARKET INDICATORS

Table 9 Households 2012-2017

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in Belarus

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Executive Summary

New Report Guarantee

PROSPECTS

Surface care posts low volume growth in 2017, an improvement on the decline in 2016

Belarusians choose multi-purpose surface care products during the economic downturn

Low volume growth of impregnated wet wipes due to an increased presence of inexpensive local brands

COMPETITIVE LANDSCAPE

Greater share for multinational companies

Growing interest in and availability of local and Russian products

Specific-purpose surface care is expected to compete strongly with multi-purpose cleaners

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Belarus - Category analysis

HEADLINES

PROSPECTS

Surface care posts low volume growth in 2017, an improvement on the decline in 2016

Belarusians choose multi-purpose surface care products during the economic downturn

Low volume growth of impregnated wet wipes due to an increased presence of inexpensive local brands

COMPETITIVE LANDSCAPE

Greater share for multinational companies

Growing interest in and availability of local and Russian products

Specific-purpose surface care is expected to compete strongly with multi-purpose cleaners

CATEGORY DATA

Home Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

Home care records slight growth after several years of decline

Growing number of home care products are purchased at a discount

Despite interest in inexpensive products, multinational brands dominate sales

Drugstores and supermarkets become major home care retailers

Home care to see low growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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