Surface Care in Belarus

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in Belarus?
  • Which are the leading brands in Surface Care in Belarus?
  • How are products distributed in Surface Care in Belarus?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Surface Care in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers switch to cheaper brands, due to increasing price sensitivity
Henkel Rus OOO retains its leading position in a highly fragmented competitive landscape
Growth in wipes is driven by the convenience trend

RECOVERY AND OPPORTUNITIES

Trend of declining volume growth over forecast period
Price discounts and the economising trend hampers value growth in surface care
New product developments focus on improved formulas and convenient packaging

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020 Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Surface Care: % Value 2016-2020 Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 7 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Belarus - Industry Overview

MARKET INDICATORS

Table 9 Households 2015-2020

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2015-2020 Table 11 Sales of Home Care by Category: % Value Growth 2015-2020 Table 12 Sales of Home Care by Category: Value 2015-2020 Table 13 Sales of Home Care by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Home Care: % Value 2016-2020 Table 15 LBN Brand Shares of Home Care: % Value 2017-2020 Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 17 Distribution of Home Care by Format: % Value 2015-2020 Table 18 Distribution of Home Care by Format and Category: % Value 2020 Table 19 Forecast Sales of Home Care by Category: Value 2020-2025 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025 Table 21 Forecast Sales of Home Care by Category: Value 2020-2025 Table 22 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY INDICATORS

Table 23 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 24 Sales of Laundry Care by Category: Value 2015-2020 Table 25 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 26 Sales of Laundry Care by Category: Value 2015-2020 Table 27 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 28 Sales of Laundry Aids by Category: Value 2015-2020 Table 29 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 30 Sales of Laundry Aids by Category: Value 2015-2020 Table 31 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 32 Sales of Laundry Detergents by Category: Value 2015-2020 Table 33 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 34 Sales of Laundry Detergents by Category: Value 2015-2020 Table 35 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 36 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 37 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 38 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 39 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 40 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 41 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 42 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 43 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025 Table 44 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 45 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 46 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 47 Sales of Dishwashing by Category: Value 2015-2020 Table 48 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 49 Sales of Dishwashing by Category: Value 2015-2020 Table 50 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 52 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 53 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 54 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025 Table 55 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 56 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 57 Sales of Surface Care by Category: Value 2015-2020 Table 58 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 59 Sales of Surface Care by Category: Value 2015-2020 Table 60 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2020 Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2020 Table 67 NBO Company Shares of Surface Care: % Value 2016-2020 Table 68 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 69 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025 Table 71 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 73 Sales of Bleach: Value 2015-2020 Table 74 Sales of Bleach: % Value Growth 2015-2020 Table 75 Sales of Bleach: Value 2015-2020 Table 76 Sales of Bleach: % Value Growth 2015-2020 Table 77 Sales of Bleach: Value 2016-2018 Table 78 Sales of Bleach: % Value Growth 2016-2018 Table 79 NBO Company Shares of Bleach: % Value 2016-2020 Table 80 LBN Brand Shares of Bleach: % Value 2017-2020 Table 81 Forecast Sales of Bleach: Value 2020-2025 Table 82 Forecast Sales of Bleach: % Value Growth 2020-2025 Table 83 Forecast Sales of Bleach: Value 2020-2025 Table 84 Forecast Sales of Bleach: % Value Growth 2020-2025

CATEGORY DATA

Table 85 Sales of Toilet Care by Category: Value 2015-2020 Table 86 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 87 Sales of Toilet Care by Category: Value 2015-2020 Table 88 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 90 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 91 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 92 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025 Table 93 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 94 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 95 Sales of Polishes by Category: Value 2015-2020 Table 96 Sales of Polishes by Category: % Value Growth 2015-2020 Table 97 Sales of Polishes by Category: Value 2015-2020 Table 98 Sales of Polishes by Category: % Value Growth 2015-2020 Table 99 NBO Company Shares of Polishes: % Value 2016-2020 Table 100 LBN Brand Shares of Polishes: % Value 2017-2020 Table 101 Forecast Sales of Polishes by Category: Value 2020-2025 Table 102 Forecast Sales of Polishes by Category: % Value Growth 2020-2025 Table 103 Forecast Sales of Polishes by Category: Value 2020-2025 Table 104 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 105 Sales of Air Care by Category: Value 2015-2020 Table 106 Sales of Air Care by Category: % Value Growth 2015-2020 Table 107 Sales of Air Care by Category: Value 2015-2020 Table 108 Sales of Air Care by Category: % Value Growth 2015-2020 Table 109 NBO Company Shares of Air Care: % Value 2016-2020 Table 110 LBN Brand Shares of Air Care: % Value 2017-2020 Table 111 Forecast Sales of Air Care by Category: Value 2020-2025 Table 112 Forecast Sales of Air Care by Category: % Value Growth 2020-2025 Table 113 Forecast Sales of Air Care by Category: Value 2020-2025 Table 114 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 115 Sales of Home Insecticides by Category: Value 2015-2020 Table 116 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 117 Sales of Home Insecticides by Category: Value 2015-2020 Table 118 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 119 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 120 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 121 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 122 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025 Table 123 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 124 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Home Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?

MARKET INDICATORS

Table 125 Households 2015-2020

MARKET DATA

Table 126 Sales of Home Care by Category: Value 2015-2020 Table 127 Sales of Home Care by Category: % Value Growth 2015-2020 Table 128 NBO Company Shares of Home Care: % Value 2016-2020 Table 129 LBN Brand Shares of Home Care: % Value 2017-2020 Table 130 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 131 Distribution of Home Care by Format: % Value 2015-2020 Table 132 Distribution of Home Care by Format and Category: % Value 2020 Table 133 Forecast Sales of Home Care by Category: Value 2020-2025 Table 134 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources
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This report originates from Passport, our Surface Care research and analysis database.

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