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Country Report

Surface Care in

Surface Care in Russia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Multipurpose cleaners drive growth

2018 saw surface care continue to move towards multipurpose products. Uncertainty in purchasing power has led consumers to make careful decisions regarding home care products, and to look for the most economic options.

Some products benefit from their task-specific nature

Although multipurpose cleaners are outperforming task-specific products, some task-specific surface care products are less easily replaced. A notable example is drain openers.

Task-specific products decline

Several surface care categories saw declines in 2018. Floor cleaners registered the poorest performance, as they are not considered essential by consumers.

COMPETITIVE LANDSCAPE

Major multinationals lose share

Surface care continues to be dominated by the subsidiaries of international companies, such as Procter & Gamble and Henkel; however, these companies continued to lose share in 2018. Global brands, such as Mr Proper, Cillit and Comet, have experienced growing competition from local manufacturers and, in certain categories, private label.

Local players make efforts but remain small

Historically, local home care brands in Russia were mainly concentrated in laundry care and dishwashing. Surface care was left to the major multinationals, as they have greater research, marketing and production resources than local manufacturers.

Private label sales remain low

Private label has only a small presence in surface care in Russia. Competition is still concentrated among global and local brands across the various price segments, leaving only limited space for private label.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Russia?
What are the major brands in Russia?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Russia - Category analysis

HEADLINES

PROSPECTS

Multipurpose cleaners drive growth

Some products benefit from their task-specific nature

Task-specific products decline

COMPETITIVE LANDSCAPE

Major multinationals lose share

Local players make efforts but remain small

Private label sales remain low

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Home care sales stagnate in Russia in 2018

Volume sales decrease, partly owing to more concentrated products

Multinationals continue to resist competition from local companies

Stagnation in new product development

Future performance equation with too many variables

MARKET INDICATORS

Table 11 Households 2013-2018

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Surface Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Multipurpose cleaners drive growth

Some products benefit from their task-specific nature

Task-specific products decline

COMPETITIVE LANDSCAPE

Major multinationals lose share

Local players make efforts but remain small

Private label sales remain low

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Russia - Category analysis

HEADLINES

PROSPECTS

Multipurpose cleaners drive growth

Some products benefit from their task-specific nature

Task-specific products decline

COMPETITIVE LANDSCAPE

Major multinationals lose share

Local players make efforts but remain small

Private label sales remain low

CATEGORY DATA

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Home care sales stagnate in Russia in 2018

Volume sales decrease, partly owing to more concentrated products

Multinationals continue to resist competition from local companies

Stagnation in new product development

Future performance equation with too many variables

MARKET INDICATORS

MARKET DATA

SOURCES

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