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Learn moreFeb 2021
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In general, surface care was one of the luckiest categories within home care in Russia in 2020. The outbreak of COVID-19 accelerated the trend towards elevated hygiene consciousness among consumers globally, and Russia was no exception.
Surface care categories that aimed to prevent against COVID-19 demonstrated a very good performance in 2020. Home care disinfectants, in particular, demonstrated a superb performance in 2020, having been in decline before the outbreak of COVID-19 with consumers favouring multi-purpose cleaners.
Sales of purpose-specific products, such as bathroom cleaners, kitchen cleaners and oven cleaners, declined in 2020 with the majority of consumers concentrating their limited budgets on purchasing products that they perceived to be more essential, by being multipurpose or having stronger disinfecting capabilities. Although multi-purpose cleaners continued to outperform most task-specific products, some specialist surface care products continued to hold their own in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Russia market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.