Surface care was one of the main beneficiaries of the pandemic in home care in Russia. The outbreak of COVID-19 resulted in elevated hygiene consciousness among consumers globally, and Russia was no exception.
Task-specific cleaners, eg for the bathroom, kitchen or oven, also tended to perform better in 2020 and 2021, perhaps due to home seclusion – which gave consumers them more time to spend on such tasks, but also with a view to ensuring a pleasant (and clean) home environment, if spending more time there. Kitchen cleaners have also been benefiting from a switch to more specialised kitchen cleaners, with special products for cleaning grills, interior stone care or glass-ceramic.
Surface care continues to be dominated by the major multinationals, such as Procter & Gamble, Unilever or Henkel. However, these companies were generally losing share over the review period.
Sales of surface care will “calm down” after the growth spikes seen in 2020 and 2021, at the height of the pandemic. However, positive growth is expected throughout the forecast period in both volume and value terms.
Multipurpose cleaners, as the biggest and most dynamic category (excluding wipes), will be driving the overall surface care performance over the forecast period. Price-sensitive consumers are having to make careful decisions with regard to surface care product purchases, tending to look for the most economic options.
The extremely dynamic growth recorded by home care disinfectants in 2020, when the COVID-19 pandemic first hit Russia, is expected to prove to be a one-off. While sales in current value terms were still growing in 2021, they will tip into decline from 2022.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!