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Country Report

Surface Care in

Surface Care in Russia

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Increased cleaning and greater demand for multipurpose products leads to strong growth in surface care

In general, surface care was one of the luckiest categories within home care in Russia in 2020. The outbreak of COVID-19 accelerated the trend towards elevated hygiene consciousness among consumers globally, and Russia was no exception.

Concern to prevent the spread of COVID-19 boosts sales of home care disinfectants

Surface care categories that aimed to prevent against COVID-19 demonstrated a very good performance in 2020. Home care disinfectants, in particular, demonstrated a superb performance in 2020, having been in decline before the outbreak of COVID-19 with consumers favouring multi-purpose cleaners.

Performances in task-specific categories diverge

Sales of purpose-specific products, such as bathroom cleaners, kitchen cleaners and oven cleaners, declined in 2020 with the majority of consumers concentrating their limited budgets on purchasing products that they perceived to be more essential, by being multipurpose or having stronger disinfecting capabilities. Although multi-purpose cleaners continued to outperform most task-specific products, some specialist surface care products continued to hold their own in 2020.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Russia?
What are the major brands in Russia?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased cleaning and greater demand for multipurpose products leads to strong growth in surface care

Concern to prevent the spread of COVID-19 boosts sales of home care disinfectants

Performances in task-specific categories diverge

RECOVERY AND OPPORTUNITIES

Surface care growth slows down in 2021 but is buoyed by the continued strength of multi-purpose cleaners

Consumers expected to return to pre-pandemic purchasing behaviour

Moderate growth over the forecast period depends on Russia’s economic recovery

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Increased cleaning and greater demand for multipurpose products leads to strong growth in surface care

Concern to prevent the spread of COVID-19 boosts sales of home care disinfectants

Performances in task-specific categories diverge

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased cleaning and greater demand for multipurpose products leads to strong growth in surface care

Concern to prevent the spread of COVID-19 boosts sales of home care disinfectants

Performances in task-specific categories diverge

RECOVERY AND OPPORTUNITIES

Surface care growth slows down in 2021 but is buoyed by the continued strength of multi-purpose cleaners

Consumers expected to return to pre-pandemic purchasing behaviour

Moderate growth over the forecast period depends on Russia’s economic recovery

CATEGORY DATA

Home Care in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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