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Strategy Briefing

Survival of the Fittest in Highly Commercialised Drinks Markets

57 pages, Dec 2009

US$2,000

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About This Report

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In 2009 an average person living in Australasia, North America and Western Europe is consuming 12 litres of packaged drinks a week. Here, in per capita terms, packaged non-alcoholic beverages account for 66% of recommended human fluid intake. While this level of penetration suggests further scope for growth, the figure is stagnating and forecast to decline, signaling saturation. Where to find sweet spots of opportunity? Euromonitor International investigates.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Introduction

Scope

Objectives of the Drinking Habits Series

Objectives

Setting the Scene: Saturated Zone

What Does the Developed World Drink in 2009

Key Findings

North America

North America: 2009 Snapshot

Carbonates Down but Not Out as Recession Hits

Bottled Water Growth Rate Flattens Out

Carbonates and Milk to Remain Under Pressure

North America: Key Drinks Fortunes in Economic Downturn

North America: Longer Term Trends in the Share of Throat

Opportunity Case Study: Soy Drinks in the US

US: Soy Drinks to Cannibalise Milk Sales

Western Europe

Western Europe: 2009 Snapshot

Wine Culture Holds as Wallets Get Squeezed

Milk Holds Course as Belts Tighten in 2009

Higher Value Products can Rescue Liquid Dairy

Western Europe: Key Drinks Fortunes in Economic Downturn

Western Europe: Longer Term Trends in the Share of Throat

Opportunity Case Study: Turkey

Turkey: Projected Surge in Beer, Water and Carbonates

Turkey: Imported Spirits Making Inroads

Opportunity Case Study: Dairy in Germany

Germany: Opportunities Remain Despite Maturity

Australasia

Australasia: 2009 Snapshot

Alcohol Continues to Dominate, Despite Slowdown

Beer Picks up Spirits Exiles as Wallets Tighten

Niche and Premium Categories Under Pressure

Australasia: Key Drinks Fortunes in Economic Downturn

Australasia: Longer Term Trends in the Share of Throat

Appendix 1: Evolution of the Drinks Market in North America

Water and Functional Drinks Post Big Gains

Adult Categories Prosper...

...as Population Ages

Wine Makes Share of Wallet Gain

Appendix 2: Evolution of the Drinks Market in Western Europe

Carbonates Robust While Water Surges

Milk Weakened by New Era of Health Drinks...

...And Ready-To-Drink Beverages

Wine Continues to Spearhead Spending

Appendix 3: Evolution of the Drinks Market in Australasia

Hot Coffee Makes Gains on Hot Tea

Milk Dethrones Carbonates in Decade of Change...

...And RTD Tea Piggybacked a Strong Hot Drinks Culture

Sharp Rise in RTDs Premixes Weakens Beer Spend

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

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Megatrends

Strategy Briefing

Survival of the Fittest in Highly Commercialised Drinks Markets

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of the Drinking Habits Series

Objectives

Setting the Scene: Saturated Zone

What Does the Developed World Drink in 2009

Key Findings

North America

North America: 2009 Snapshot

Carbonates Down but Not Out as Recession Hits

Bottled Water Growth Rate Flattens Out

Carbonates and Milk to Remain Under Pressure

North America: Key Drinks Fortunes in Economic Downturn

North America: Longer Term Trends in the Share of Throat

Opportunity Case Study: Soy Drinks in the US

US: Soy Drinks to Cannibalise Milk Sales

Western Europe

Western Europe: 2009 Snapshot

Wine Culture Holds as Wallets Get Squeezed

Milk Holds Course as Belts Tighten in 2009

Higher Value Products can Rescue Liquid Dairy

Western Europe: Key Drinks Fortunes in Economic Downturn

Western Europe: Longer Term Trends in the Share of Throat

Opportunity Case Study: Turkey

Turkey: Projected Surge in Beer, Water and Carbonates

Turkey: Imported Spirits Making Inroads

Opportunity Case Study: Dairy in Germany

Germany: Opportunities Remain Despite Maturity

Australasia

Australasia: 2009 Snapshot

Alcohol Continues to Dominate, Despite Slowdown

Beer Picks up Spirits Exiles as Wallets Tighten

Niche and Premium Categories Under Pressure

Australasia: Key Drinks Fortunes in Economic Downturn

Australasia: Longer Term Trends in the Share of Throat

Appendix 1: Evolution of the Drinks Market in North America

Water and Functional Drinks Post Big Gains

Adult Categories Prosper...

...as Population Ages

Wine Makes Share of Wallet Gain

Appendix 2: Evolution of the Drinks Market in Western Europe

Carbonates Robust While Water Surges

Milk Weakened by New Era of Health Drinks...

...And Ready-To-Drink Beverages

Wine Continues to Spearhead Spending

Appendix 3: Evolution of the Drinks Market in Australasia

Hot Coffee Makes Gains on Hot Tea

Milk Dethrones Carbonates in Decade of Change...

...And RTD Tea Piggybacked a Strong Hot Drinks Culture

Sharp Rise in RTDs Premixes Weakens Beer Spend

Definitions

General Definitions

Alcoholic Drinks Definitions

Hot Drinks Definitions

Liquid Dairy Definitions

Soft Drinks Definitions

Why buy this report?

Want to find out more about this report?

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