Sustainability: Australia

September 2021

Australia has abundant water resources, yet low precipitation levels and rising temperatures threaten the country with severe and prolonged droughts and bushfires which endanger its unique biodiversity. Attempts to limit air pollution are hindered by rich fossil fuel reserves, however investment into renewables rises. Australia leads in food availability and affordability as well as having well-established organic farming; however, water shortages during droughts threaten the agricultural sector

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Australia



Strong oil and coal industry hinders energy sector’s sustainability
Government resists global action to up pollution commitments
Devastating wildfires threaten indigenous biodiversity in 2020
Declining precipitation levels threaten water resources
Australia benefits from extensive organic farming
Threat from natural disasters rises with warming climate


Chart 1 Environmental Sustainability Index Australia Chart 2 Global Sustainability Ranking: Australia Chart 3 Energy Ranking: Australia Chart 4 Energy Availability Landscape in Australia Chart 5 Energy Efficiency, Security and Equity Landscape in Australia Chart 6 Pollution Ranking: Australia Chart 7 Air Pollution in Australia Chart 8 Waste and Water Pollution Landscape in Australia Chart 9 Forest and Biodiversity Ranking: Australia Chart 10 Forest and Biodiversity Landscape in Australia Chart 11 Water Ranking: Australia Chart 12 Water Availability, Equity and Security Landscape in Australia Chart 13 Water Security and Efficiency Landscape in Australia Chart 14 Food and Agriculture Ranking: Australia Chart 15 Food and Agriculture Landscape in Australia Chart 16 Role of Agriculture in the Economy of Australia Chart 17 Environmental Resilience Ranking: Australia Chart 18 Environmental Resilience Landscape in Australia

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