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Sustainability: Austria

September 2021

Austria is one of the most environmentally sustainable countries in the world. The country has well developed renewable energy capacity, ample freshwater and good food affordability. Furthermore, the government is directing focus on the importance of biodiversity and combating climate change. Nevertheless, the country is dependent on mineral fuel and food imports, while transport emissions reduce its air quality.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Austria

HEADLINES

PROSPECTS

Renewable energy to provide all electricity production by 2030
Austria plans to become carbon neutral ahead of EU targets
Austrian forests to continue flourishing under government support
Vast water reserves and effective resources management to ensure future water security
State support for sustainable farming to boost domestic food security
Additional efforts to be dedicated to tackle extensive floods

ENVIRONMENTAL SUSTAINABILITY INDEX

Chart 1 Environmental Sustainability Index Austria Chart 2 Global Sustainability Ranking: Austria Chart 3 Energy Ranking: Austria Chart 4 Energy Availability Landscape in Austria Chart 5 Energy Efficiency, Security and Equity Landscape in Austria Chart 6 Pollution Ranking: Austria Chart 7 Air Pollution in Austria Chart 8 Waste and Water Pollution Landscape in Austria Chart 9 Forest and Biodiversity Ranking: Austria Chart 10 Forest and Biodiversity Landscape in Austria Chart 11 Water Ranking: Austria Chart 12 Water Availability, Equity and Security Landscape in Austria Chart 13 Water Security and Efficiency Landscape in Austria Chart 14 Food and Agriculture Ranking: Austria Chart 15 Food and Agriculture Landscape in Austria Chart 16 Role of Agriculture in the Economy of Austria Chart 17 Environmental Resilience Ranking: Austria Chart 18 Environmental Resilience Landscape in Austria
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