Sustainability: Brazil

September 2021

Brazil is endowed with substantial natural resources and the country is a key producer and exporter of many crops, metals and minerals globally. It remains a net energy importer, although a rise in oil production has helped to reduce imports. Due to higher land and labour costs, Brazil’s agricultural and mining sectors are facing higher competition from other countries. Demand for water-efficient technologies and products to improve air quality is on the rise among businesses and consumers.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Brazil



Expansion of renewable energy remains on a rising trajectory
Municipal waste management remains an increasing issue
Brazil’s rich biodiversity threatened by robust deforestation and wildfires
While renewable water reserves are abundant, their distribution remains highly uneven, leaving cities prone to water shortages
Brazil’s agriculture remains solid, yet health risks are rapidly rising within the population
Low resilience to adverse weather events intensified by global warming


Chart 1 Environmental Sustainability Index: Brazil Chart 2 Global Sustainability Ranking: Brazil Chart 3 Energy Ranking: Brazil Chart 4 Energy Availability Landscape: Brazil Chart 5 Energy Efficiency, Security and Equity Landscape: Brazil Chart 6 Pollution Ranking: Brazil Chart 7 Air Pollution: Brazil Chart 8 Waste and Water Pollution Landscape: Brazil Chart 9 Forest and Biodiversity Ranking: Brazil Chart 10 Forest and Biodiversity Landscape: Brazil Chart 11 Water Ranking: Brazil Chart 12 Water Availability, Equity and Security Landscape: Brazil Chart 13 Water Security and Efficiency Landscape: Brazil Chart 14 Food and Agriculture Ranking: Brazil Chart 15 Food and Agriculture Landscape: Brazil Chart 16 Role of Agriculture in the Economy: Brazil Chart 17 Environmental Resilience Ranking: Brazil Chart 18 Environmental Resilience Landscape: Brazil

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