Sustainability: Bulgaria

October 2021

Bulgaria holds substantial forest area, with the lion’s share of the country’s marine and terrestrial land under protection. Nonetheless, the country struggles to ensure universal access to clean drinking water and improved sanitation, while renewable water resources are under increasing pressure with rising consumption and dipping precipitation levels. Moreover, Bulgaria struggles to meet its renewable energy targets and curb carbon emissions with Europe’s oldest car fleet being the key CO2 emi

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Bulgaria



Bulgaria needs to boost renewables as nuclear power plants are coming closer to the end of their lifecycle
Carbon emission reduction goals hindered by Europe’s oldest car fleet
Rich biodiversity under state protection, yet illegal logging becomes an increasing issue
Water stress under pressure as consumption continues surging
Major agricultural production and food exporter
Low resilience to risks of flooding and droughts in the largest cities


Chart 1 Environmental Sustainability Index Bulgaria Chart 2 Global Sustainability Ranking: Bulgaria Chart 3 Energy Ranking: Bulgaria Chart 4 Energy Availability Landscape in Bulgaria Chart 5 Energy Efficiency, Security and Equity Landscape in Bulgaria Chart 6 Pollution Ranking: Bulgaria Chart 7 Air Pollution in Bulgaria Chart 8 Waste and Water Pollution Landscape in Bulgaria Chart 9 Forest and Biodiversity Ranking: Bulgaria Chart 10 Forest and Biodiversity Landscape in Bulgaria Chart 11 Water Ranking: Bulgaria Chart 12 Water Availability, Equity and Security Landscape in Bulgaria Chart 13 Water Security and Efficiency Landscape in Bulgaria Chart 14 Food and Agriculture Ranking: Bulgaria Chart 15 Food and Agriculture Landscape in Bulgaria Chart 16 Role of Agriculture in the Economy of Bulgaria Chart 17 Environmental Resilience Ranking: Bulgaria Chart 18 Environmental Resilience Landscape in Bulgaria

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