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Sustainability: Bulgaria

June 2020

Generating nearly half of its electricity from fossil fuels, Bulgaria heavily relies on oil and petroleum imports from Russia. The country’s renewable water resources per capita are some of the lowest in Eastern Europe and remain under threat due to rising mean temperature and changing precipitation patterns. Bulgarian agriculture remains an important part of the country’s exports. Air quality issues pose opportunities to invest in renewable energy generation and cleaner transportation solutions

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Bulgaria



EU urges Bulgaria to be more ambitious in its renewable targets
Europe’s oldest car fleet remains the key obstacle to CO2 emissions reduction goals
Rich forest ecosystems preserved by limiting human activities in protected areas
Diminishing precipitation and intensifying consumption create water shortages
Major food exporter, yet intensifying climate change hinders agricultural yields
Despite low exposure to natural hazards, global warming poses greater risks


Chart 1 Environmental Sustainability Index Bulgaria Chart 2 Global Sustainability Ranking: Bulgaria Chart 3 Energy Ranking: Bulgaria Chart 4 Energy Availability Landscape in Bulgaria Chart 5 Energy Efficiency, Security and Equity Landscape in Bulgaria Chart 6 Pollution Ranking: Bulgaria Chart 7 Air Pollution in Bulgaria Chart 8 Waste and Water Pollution Landscape in Bulgaria Chart 9 Forest and Biodiversity Ranking: Bulgaria Chart 10 Forest and Biodiversity Landscape in Bulgaria Chart 11 Water Ranking: Bulgaria Chart 12 Water Availability, Equity and Security Landscape in Bulgaria Chart 13 Water Security and Efficiency Landscape in Bulgaria Chart 14 Food and Agriculture Ranking: Bulgaria Chart 15 Food and Agriculture Landscape in Bulgaria Chart 16 Role of Agriculture in the Economy of Bulgaria Chart 17 Environmental Resilience Ranking: Bulgaria Chart 18 Environmental Resilience Landscape in Bulgaria

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