Sustainability: Denmark

September 2021

High resilience to climate change, an efficient energy sector and low pollution supports Denmark’s strong ranking in the Environmental Sustainability Index 2020. While the country suffers from growing water stress and weak biodiversity, its environmentally-minded policies are gaining ground. The largest progress is expected in renewable energy and transportation sectors in the foreseeable future, with additional efforts in reforestation, biodiversity and water quality also coming into play.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Denmark



Denmark boosts efforts to adopt sustainable energy sources
Agriculture pollution set to remain the main pain point for the country
New strategies aimed at restoring biodiversity in Denmark by 2030
Global warming is a threat with increasing water stress
Open EU market leads to high food availability, yet reduces security
Despite high resilience, Denmark is threatened by rising sea levels


Chart 1 Environmental Sustainability Index Denmark Chart 2 Global Sustainability Ranking: Denmark Chart 3 Energy Ranking: Denmark Chart 4 Energy Availability Landscape in Denmark Chart 5 Energy Efficiency, Security and Equity Landscape in Denmark Chart 6 Pollution Ranking: Denmark Chart 7 Air Pollution in Denmark Chart 8 Waste and Water Pollution Landscape in Denmark Chart 9 Forest and Biodiversity Ranking: Denmark Chart 10 Forest and Biodiversity Landscape in Denmark Chart 11 Water Ranking: Denmark Chart 12 Water Availability, Equity and Security Landscape in Denmark Chart 13 Water Security and Efficiency Landscape in Denmark Chart 14 Food and Agriculture Ranking: Denmark Chart 15 Food and Agriculture Landscape in Denmark Chart 16 Role of Agriculture in the Economy of Denmark Chart 17 Environmental Resilience Ranking: Denmark Chart 18 Environmental Resilience Landscape in Denmark

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