Sustainability: Finland

September 2021

Finland is the world’s most forest-rich country with the second highest renewable water reserves per capita in Western Europe. It is also among the front-runners in reducing CO2 emissions, however, its transportation and energy generation sectors remain dependent on imported fossil fuels. Nonetheless, it is intensifying investments into renewables, nuclear power, EVs and their infrastructure in order to be carbon-neutral by 2030. Low agricultural output leaves Finland reliant on food imports.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Finland



Renewables become the leading power source in Finland
Measures on transportation to be taken to improve air quality
New EU Forest Strategy raises concerns for Finnish forestry industry
Climate change sets focus to Finnish water security
Low domestic food production remains an issue for food security
Despite low exposure to disasters, climate change brings new challenges to Finland


Chart 1 Environmental Sustainability Index: Finland Chart 2 Global Sustainability Ranking: Finland Chart 3 Energy Ranking: Finland Chart 4 Energy Availability Landscape: Finland Chart 5 Energy Efficiency, Security and Equity Landscape: Finland Chart 6 Pollution Ranking: Finland Chart 7 Air Pollution: Finland Chart 8 Waste and Water Pollution Landscape: Finland Chart 9 Forest and Biodiversity Ranking: Finland Chart 10 Forest and Biodiversity Landscape: Finland Chart 11 Water Ranking: Finland Chart 12 Water Availability, Equity and Security Landscape: Finland Chart 13 Water Security and Efficiency Landscape: Finland Chart 14 Food and Agriculture Ranking: Finland Chart 15 Food and Agriculture Landscape: Finland Chart 16 Role of Agriculture in the Economy: Finland Chart 17 Environmental Resilience Ranking: Finland Chart 18 Environmental Resilience Landscape: Finland

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