Sustainability: France

April 2020

France has a strong nuclear sector allowing it to successfully limit usage of fossil fuels for electricity generation, yet its transportation sector remains heavily reliant on imported petroleum thus elevating urban air pollution levels. Despite sufficient renewable water resources and precipitation, in recent years there have been water shortages in the Loire valley and other regions during extreme heat waves hitting Europe. The French agricultural sector remains reliant on EU subsidies.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: France



Renewables in the electricity mix are on track to overtake the significant share of nuclear power
Attempt to increase tariffs on road fuels met with backlash from French society
Already large protected areas to expand further by 2022
Despite sufficient reserves, global warming threatens the water supply during droughts
Leading regional organic production might be hindered by lower EU funding
Improving cities’ resilience to climate-change-related challenges


Chart 1 Environmental Sustainability Index France Chart 2 Global Sustainability Ranking: France Chart 3 Energy Ranking: France Chart 4 Energy Availability Landscape in France Chart 5 Energy Efficiency, Security and Equity Landscape in France Chart 6 Pollution Ranking: France Chart 7 Air Pollution in France Chart 8 Waste and Water Pollution Landscape in France Chart 9 Forest and Biodiversity Ranking: France Chart 10 Forest and Biodiversity Landscape in France Chart 11 Water Ranking: France Chart 12 Water Availability, Equity and Security Landscape in France Chart 13 Water Security and Efficiency Landscape in France Chart 14 Food and Agriculture Ranking: France Chart 15 Food and Agriculture Landscape in France Chart 16 Role of Agriculture in the Economy of France Chart 17 Environmental Resilience Ranking: France Chart 18 Environmental Resilience Landscape in France

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