Sustainability: Ghana

September 2021

Ghana is rich in oil and gas, and has one of the highest forest coverages in the Middle East and Africa region. The country also has a strong agricultural sector with expanding cocoa beans production. However, expansion of cocoa farms also raises issues with illegal forest cutting and potential deforestation. The country’s population lacks access to clean drinking water as the majority of surface water is contaminated. Dependency on fossil fuels and biomass hinders Ghana’s attempts to curb CO2 e

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Ghana



Despite power surplus parts of the country still do not have access to electricity
Germany leads recycling mission in the world’s largest electronic waste fields near Accra
Lack of protective measures and expanding agriculture threaten biodiversity
Despite international support, Ghana stands on the verge of water crisis
Global warming hinders yields, leaving farm-owning households below poverty line
Low resilience to floods and rainstorms becoming a major issue


Chart 1 Environmental Sustainability Index Ghana Chart 2 Global Sustainability Ranking: Ghana Chart 3 Energy Ranking: Ghana Chart 4 Energy Availability Landscape in Ghana Chart 5 Energy Efficiency, Security and Equity Landscape in Ghana Chart 6 Pollution Ranking: Ghana Chart 7 Air Pollution in Ghana Chart 8 Waste and Water Pollution Landscape in Ghana Chart 9 Forest and Biodiversity Ranking: Ghana Chart 10 Forest and Biodiversity Landscape in Ghana Chart 11 Water Ranking: Ghana Chart 12 Water Availability, Equity and Security Landscape in Ghana Chart 13 Water Security and Efficiency Landscape in Ghana Chart 14 Food and Agriculture Ranking: Ghana Chart 15 Food and Agriculture Landscape in Ghana Chart 16 Role of Agriculture in the Economy of Ghana Chart 17 Environmental Resilience Ranking: Ghana Chart 18 Environmental Resilience Landscape in Ghana

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