Euromonitor International’s Environmental Sustainability Index, showcased in Sustainability in Home and Garden (Part I), can be used by home and garden suppliers and retailers to understand country challenges and opportunities that exist in the sustainability space. In this part, the sustainability priorities of players in each of gardening, home improvement, homewares and home furnishings are examined, alongside case studies of Akzo Nobel, Groupe SEB, Home Depot and Ikea.
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Euromonitor International’s Environmental Sustainability Index can be used in combination with Passport Home and Garden data to better understand country challenges and opportunities that exist in the sustainability space, helping companies to make strategic decisions, anticipate environmental challenges and embrace future opportunities and sustainability solutions across different markets.
Gardening players are focused on reducing carbon emissions and air pollution via a movement away from petrol-powered to electric equipment. The grow-your-own movement drives demand for organic and vegan gardening, which utilises botanical herbicides and pesticides.
Lower-VOC paint is the top priority for paint producers, while flooring suppliers offer recycled plastic carpets and phthalate-free vinyl flooring. Bathroom and sanitaryware providers are looking to dual-flush cistern systems to improve water conservation.
Sustainable wood (ie derived from sustainable sources and lower in carbon emissions) and reclaimed wood represent the two main sustainability focus areas for furniture retailers, while energy efficiency remains key in lighting (eg the growing prevalence of LED lamps).
Alternatives to plastic food storage, such as glass, wood and silicone, are gaining momentum, while ceramic-based non-stick stove top cookware is increasingly positioned as the “green” choice for consumers.