Sustainability in Home and Garden (Part II): Retailer and Supplier Strategies in Action

Strategy Briefing

About This Report

Apr 2019

Euromonitor International’s Environmental Sustainability Index, showcased in Sustainability in Home and Garden (Part I), can be used by home and garden suppliers and retailers to understand country challenges and opportunities that exist in the sustainability space. In this part, the sustainability priorities of players in each of gardening, home improvement, homewares and home furnishings are examined, alongside case studies of Akzo Nobel, Groupe SEB, Home Depot and Ikea.

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Sustainability in Home and Garden (Part II): Retailer and Supplier Strategies in Action

Key Findings

The Environmental Sustainability Index is a tool for planning home and garden sustainability strategies

Euromonitor International’s Environmental Sustainability Index can be used in combination with Passport Home and Garden data to better understand country challenges and opportunities that exist in the sustainability space, helping companies to make strategic decisions, anticipate environmental challenges and embrace future opportunities and sustainability solutions across different markets.

Gardening: From petrol to electric equipment and saving water

Gardening players are focused on reducing carbon emissions and air pollution via a movement away from petrol-powered to electric equipment. The grow-your-own movement drives demand for organic and vegan gardening, which utilises botanical herbicides and pesticides.

Home improvement: Lower-VOC paint and zero-phthalates vinyl

Lower-VOC paint is the top priority for paint producers, while flooring suppliers offer recycled plastic carpets and phthalate-free vinyl flooring. Bathroom and sanitaryware providers are looking to dual-flush cistern systems to improve water conservation.

Home furnishings: Sustainable wood and energy efficient lighting

Sustainable wood (ie derived from sustainable sources and lower in carbon emissions) and reclaimed wood represent the two main sustainability focus areas for furniture retailers, while energy efficiency remains key in lighting (eg the growing prevalence of LED lamps).

Homewares: Replacing plastic food storage with glass

Alternatives to plastic food storage, such as glass, wood and silicone, are gaining momentum, while ceramic-based non-stick stove top cookware is increasingly positioned as the “green” choice for consumers.

Introduction

Scope
Key findings

Case Studies: Home and Garden

Sustainability in Home and Garden
Gardening: From petrol to electric equipment and saving water
Home improvement: Lower-VOC paint and zero-phthalates vinyl
Home furnishings: Sustainable wood and energy efficient lighting
Homewares: Replacing plastic food storage with glass and metal

Case Studies: Home and Garden - AkzoNobel NV

Akzo Nobel targets eco-premium solutions at 20% of revenue
Dulux BioCare and Dulux Forest Breath take on air pollution in China
Sustainability takes centre stage at Akzo Nobel’s Ashington facility
Sustainability SWOT: Akzo Nobel

Case Studies: Home and Garden - GroupeSEB

Groupe SEB the number one ranked homewares player globally
Sharing is caring: Groupe SEB trials kitchen appliance rental
Sustainability SWOT: Groupe SEB

Case Studies: Home and Garden - The Home Depot Inc

Home Depot promotes sustainable products via Eco Options labelling
Recycling, water conservation and products free-from chemicals
Sustainability SWOT: Home Depot

Case Studies: Home and Garden - Inter Ikea Systems BV

Ikea pledges to become 100% circular by 2030
Ikea and H&M on a quest to develop cellulose-based textiles
Sustainability SWOT: Ikea

Recommendations

Key recommendations for home and garden players