Consumer lifestyles and purchase decisions are increasingly leaning towards more sustainable practices. With consumer and government pressures to reduce environmental impact, along with increasing costs of production, the industry embraces circular business models and eco-friendly manufacturing practices and products. Sustainable supply chain, reduction in non-recyclable plastic packaging, and alternative fibres are among the strategies adopted by the industry to respond to the changing demand.
This report comes in PPT.
Alternative fibres and non-recycled plastic reduction in packaging are some of the strategies adopted by the industry in response to increase demand for more sustainable practices, However, “standard” products continue to represent the bulk of demand, often due to lower pricing.
The retail tissue market in developing markets will continue to present long-term growth opportunities due to still low per capita consumption, with sustainable attributes a viable strategy to meet increasing consumer and governmental pressures as well as often in response to rising production costs.
Consumers are increasingly aware of the environmental impact of their daily activities, with many adopting green practices such as reduction in the use of plastic and more consumers willing to pay for products with certain eco-friendly features, thus supporting brands that align with the shifting consumer perspective.
Alternative fibres and eco-friendly packaging as key strategies in consumer tissue to address sustainability
As industry seeks to respond to green activism and increasing legislative pressures, innovation focuses on more sustainable types of packaging and alternative fibres, both also opening up opportunities to generate incremental value among consumers willing to spend more on green features.
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
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