Sustainability in the Global Consumer Tissue Market

Delivery

This report comes in PPT.

Key findings

Sustainable claims in global consumer tissue are still underdeveloped but gaining traction

Alternative fibres and non-recycled plastic reduction in packaging are some of the strategies adopted by the industry in response to increase demand for more sustainable practices, However, “standard” products continue to represent the bulk of demand, often due to lower pricing. 

The retail segment in developing regions will be the principal drivers of long-term growth

The retail tissue market in developing markets will continue to present long-term growth opportunities due to still low per capita consumption, with sustainable attributes a viable strategy to meet increasing consumer and governmental pressures as well as often in response to rising production costs.

Environmental activism a platform for brand innovation and consumer engagement

Consumers are increasingly aware of the environmental impact of their daily activities, with many adopting green practices such as reduction in the use of plastic and more consumers willing to pay for products with certain eco-friendly features, thus supporting brands that align with the shifting consumer perspective.

Alternative fibres and eco-friendly packaging as key strategies in consumer tissue to address sustainability

As industry seeks to respond to green activism and increasing legislative pressures, innovation focuses on more sustainable types of packaging and alternative fibres, both also opening up opportunities to generate incremental value among consumers willing to spend more on green features.