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Sustainability: Ireland

September 2021

The high share of wind power in the electricity mix makes Ireland’s energy industry efficient, yet the country remains reliant on imported fossil fuels to meet its overall energy needs. Although Ireland boasts vast renewable water resources, water pollution remains a severe issue. Moreover, weak biodiversity protection measures threaten the country’s natural heritage. On the other hand, Ireland’s susceptibility to natural disasters remains low, amid well-developed coping and adaptive capacities.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Ireland

HEADLINES

PROSPECTS

Power grid improvement needed to align with growing wind energy output
Despite its ambitious climate plan, Ireland may be off track in meeting 2030 targets
More effective protection measures needed to prevent biodiversity loss
Investments in water infrastructure to ensure secure water supply
Agri-food sector to be affected by post-Brexit regulatory hurdles
Additional measures to be dedicated to flood control

ENVIRONMENTAL SUSTAINABILITY INDEX

Chart 1 Environmental Sustainability Index: Ireland Chart 2 Global Sustainability Ranking: Ireland Chart 3 Energy Ranking: Ireland Chart 4 Energy Availability Landscape in Ireland Chart 5 Energy Efficiency, Security and Equity Landscape in Ireland Chart 6 Pollution Ranking: Ireland Chart 7 Air Pollution in Ireland Chart 8 Waste and Water Pollution Landscape in Ireland Chart 9 Forest and Biodiversity Ranking: Ireland Chart 10 Forest and Biodiversity Landscape in Ireland Chart 11 Water Ranking: Ireland Chart 12 Water Availability, Equity and Security Landscape in Ireland Chart 13 Water Security and Efficiency Landscape in Ireland Chart 14 Food and Agriculture Ranking: Ireland Chart 15 Food and Agriculture Landscape in Ireland Chart 16 Role of Agriculture in the Economy of Ireland Chart 17 Environmental Resilience Ranking: Ireland Chart 18 Environmental Resilience Landscape in Ireland
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