Sustainability: Japan

September 2021

Japan is among the most energy-efficient economies in the world and has a large potential for renewable energy adoption. In addition, it is one of the most heavily forested countries in the world, has abundant freshwater supply and ranks relatively high in terms of food availability. Nevertheless, the economy remains largely dependent on imported fossil fuels and struggles to curb carbon emissions. Moreover, Japan is highly vulnerable to increasing frequency and intensity of natural disasters.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Japan

HEADLINES

PROSPECTS

Japan is among the most energy-efficient economies in the world, but relies heavily on imported fossil fuels
The country remains one of the largest carbon emitters globally
One of the most heavily forested countries in the world
Japan is building new dams to improve water security
Food is an available and affordable resource in the country
The government increasingly invests in climate resilience

ENVIRONMENTAL SUSTAINABILITY INDEX

Chart 1 Environmental Sustainability Index: Japan Chart 2 Global Sustainability Ranking: Japan Chart 3 Energy Ranking: Japan Chart 4 Energy Availability Landscape: Japan Chart 5 Energy Efficiency, Security and Equity Landscape: Japan Chart 6 Pollution Ranking: Japan Chart 7 Air Pollution: Japan Chart 8 Waste and Water Pollution Landscape: Japan Chart 9 Forest and Biodiversity Ranking: Japan Chart 10 Forest and Biodiversity Landscape: Japan Chart 11 Water Ranking: Japan Chart 12 Water Availability, Equity and Security Landscape: Japan Chart 13 Water Security and Efficiency Landscape: Japan Chart 14 Food and Agriculture Ranking: Japan Chart 15 Food and Agriculture Landscape: Japan Chart 16 Role of Agriculture in the Economy: Japan Chart 17 Environmental Resilience Ranking: Japan Chart 18 Environmental Resilience Landscape: Japan
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