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Sustainability: Kenya

September 2021

As a developing African country, Kenya ranks poorly in most of the Environmental Sustainability pillars. The population lacks access to electricity, clean water and sanitation. Water resources suffer from increasing extraction and unsustainable resource management practices, while malnutrition remains prevalent among low-income communities. Nevertheless, the country performs relatively well in the Pollution pillar due to a low fossil fuel share in the energy mix.

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Overview:

The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Kenya

HEADLINES

PROSPECTS

Mini-grids take the lead in electrification goals
COVID-19 excess waste to pose a threat to already poor waste management
Prolonged pandemic may pose further threats to security of Kenya's national parks
Absence of water and proper sanitation exacerbated by threat from pandemic
Kenya to remain the most undernourished country, as pandemic emerges
Due to lack of proper climate resilience, droughts continue to devastate Kenya

ENVIRONMENTAL SUSTAINABILITY INDEX

Chart 1 Environmental Sustainability Index Kenya Chart 2 Global Sustainability Ranking: Kenya Chart 3 Energy Ranking: Kenya Chart 4 Energy Availability Landscape in Kenya Chart 5 Energy Efficiency, Security and Equity Landscape in Kenya Chart 6 Pollution Ranking: Kenya Chart 7 Air Pollution in Kenya Chart 8 Waste and Water Pollution Landscape in Kenya Chart 9 Forest and Biodiversity Ranking: Kenya Chart 10 Forest and Biodiversity Landscape in Kenya Chart 11 Water Ranking: Kenya Chart 12 Water Availability, Equity and Security Landscape in Kenya Chart 13 Water Security and Efficiency Landscape in Kenya Chart 14 Food and Agriculture Ranking: Kenya Chart 15 Food and Agriculture Landscape in Kenya Chart 16 Role of Agriculture in the Economy of Kenya Chart 17 Environmental Resilience Ranking: Kenya Chart 18 Environmental Resilience Landscape in Kenya
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