Sustainability: Malaysia

September 2021

The country is rich in conventional energy resources and relies heavily on fossil fuels for energy generation, resulting in huge carbon emissions. Water resources in Malaysia are abundant, although the country suffers from severe water pollution. Although half of its land area is still covered by forests, deforestation risks are high, posing a serious threat to biodiversity. Moreover, the country is increasingly exposed to natural disasters, especially floods.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Malaysia



Malaysia seeks to increase share of renewables in energy mix to 31% by 2025
Malaysia suffers from severe water and air pollution
New forestry policy aims to address challenges in the forestry sector
The country leads in terms of water security
Low-income Malaysians struggle to afford healthy diets leading to growing health issues
Country increasingly invests in flood mitigation projects


Chart 1 Environmental Sustainability Index Malaysia Chart 2 Global Sustainability Ranking: Malaysia Chart 3 Energy Ranking: Malaysia Chart 4 Energy Availability Landscape in Malaysia Chart 5 Energy Efficiency, Security and Equity Landscape in Malaysia Chart 6 Pollution Ranking: Malaysia Chart 7 Air Pollution in Malaysia Chart 8 Waste and Water Pollution Landscape in Malaysia Chart 9 Forest and Biodiversity Ranking: Malaysia Chart 10 Forest and Biodiversity Landscape in Malaysia Chart 11 Water Ranking: Malaysia Chart 12 Water Availability, Equity and Security Landscape in Malaysia Chart 13 Water Security and Efficiency Landscape in Malaysia Chart 14 Food and Agriculture Ranking: Malaysia Chart 15 Food and Agriculture Landscape in Malaysia Chart 16 Role of Agriculture in the Economy of Malaysia Chart 17 Environmental Resilience Ranking: Malaysia Chart 18 Environmental Resilience Landscape in Malaysia

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