Sustainability: Mexico

September 2021

Mexico is undergoing a worrying shift towards increasing electricity output from fossil fuels. Environmental protection levels in the country are extremely disappointing, especially when it comes to protection of endangered species. Furthermore, Mexico has the worst food availability among OECD countries and its capital city, Mexico City, faces severe water and air pollution problems. Mexico is often hit by natural disasters which are expected to increase as global warming continues.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Mexico



Worrying shift back to fossil fuels and lack of investments to clean energy
Fossil fuel reliance hinders attempts to reach pollution reduction targets
One of worst countries in terms of endangered species and forest protection
Water sanitation remains an issue while renewable water resources see increasing pressure, particularly in cities
Diabetes prevalence and obesity among Mexicans remain high
Low resilience to risks of extreme natural events


Chart 1 Environmental Sustainability Index: Mexico Chart 2 Global Sustainability Ranking: Mexico Chart 3 Energy Ranking: Mexico Chart 4 Energy Availability Landscape: Mexico Chart 5 Energy Efficiency, Security and Equity Landscape: Mexico Chart 6 Pollution Ranking: Mexico Chart 7 Air Pollution: Mexico Chart 8 Waste and Water Pollution Landscape: Mexico Chart 9 Forest and Biodiversity Ranking: Mexico Chart 10 Forest and Biodiversity Landscape: Mexico Chart 11 Water Ranking: Mexico Chart 12 Water Availability, Equity and Security Landscape: Mexico Chart 13 Water Security and Efficiency Landscape: Mexico Chart 14 Food and Agriculture Ranking: Mexico Chart 15 Food and Agriculture Landscape: Mexico Chart 16 Role of Agriculture in the Economy: Mexico Chart 17 Environmental Resilience Ranking: Mexico Chart 18 Environmental Resilience Landscape: Mexico

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