Sustainability: Morocco

September 2021

Morocco ranks 61st out of 97 global countries in the Environmental Sustainability Index, as the country is heavily affected by water scarcity and a consequent lack of agricultural output security. Furthermore, Morocco’s energy industry remained dependent on imported fossil fuels to produce energy, however progress is being made in increasing solar energy’s share in electricity generation. Furthermore, the country ranks relatively well in the overall pollution pillar.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Morocco



Large-scale investment in renewable energy to reduce the use of fossil fuels in electricity generation
Morocco’s air pollution issue to remain unsolved in the short term
Government’s policies on forest regrowth gives hope in partial restoration
Investment in water infrastructure to tackle water availability issues
As COVID-19 adversely affects the vulnerable population, NGOs make efforts to prevent food scarcity
Developing resilience against climate change attracts large-scale investments


Chart 1 Environmental Sustainability Index Morocco Chart 2 Global Sustainability Ranking: Morocco Chart 3 Energy Ranking: Morocco Chart 4 Energy Availability Landscape in Morocco Chart 5 Energy Efficiency, Security and Equity Landscape in Morocco Chart 6 Pollution Ranking: Morocco Chart 7 Air Pollution in Morocco Chart 8 Waste and Water Pollution Landscape in Morocco Chart 9 Forest and Biodiversity Ranking: Morocco Chart 10 Forest and Biodiversity Landscape in Morocco Chart 11 Water Ranking: Morocco Chart 12 Water Availability, Equity and Security Landscape in Morocco Chart 13 Water Security and Efficiency Landscape in Morocco Chart 14 Food and Agriculture Ranking: Morocco Chart 15 Food and Agriculture Landscape in Morocco Chart 16 Role of Agriculture in the Economy of Morocco Chart 17 Environmental Resilience Ranking: Morocco Chart 18 Environmental Resilience Landscape in Morocco

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