Sustainability: Norway

September 2021

Norway ranks first in the Environmental Sustainability Index 2020. The country holds strong positions in renewable energy generation, rich freshwater resources and food availability. The strong financial condition allows the country to fund transition to a sustainable economy model, while the country’s sustainability is further ensured by strong resilience to global warming. Nevertheless, the major drawbacks remain high municipal waste, health, food security and biodiversity protection.

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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.

Each Country Briefing covers one of these topics:

Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks.

Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies.

Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills.

Sustainability: Insights on key sectors directly related to the environmental sustainability of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and sustainability trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.

Sustainability: Norway



Norway set to lead renewable energy implementation in the world
Pollution remains an issue for Norway, but investments in air quality are rising
Protectionist fishing quotas limit Norway’s higher ranking in the Forest and Biodiversity pillar
Rich freshwater resources ensure strong water availability across Norway
While food availability is high, food health and security can become a mounting issue
Norway remains one of the most resilient countries against global warming in the world


Chart 1 Environmental Sustainability Index: Norway Chart 2 Global Sustainability Ranking: Norway Chart 3 Energy Ranking: Norway Chart 4 Energy Availability Landscape: Norway Chart 5 Energy Efficiency, Security and Equity Landscape: Norway Chart 6 Pollution Ranking: Norway Chart 7 Air Pollution: Norway Chart 8 Waste and Water Pollution Landscape: Norway Chart 9 Forest and Biodiversity Ranking: Norway Chart 10 Forest and Biodiversity Landscape: Norway Chart 11 Water Ranking: Norway Chart 12 Water Availability, Equity and Security Landscape: Norway Chart 13 Water Security and Efficiency Landscape: Norway Chart 14 Food and Agriculture Ranking: Norway Chart 15 Food and Agriculture Landscape: Norway Chart 16 Role of Agriculture in the Economy: Norway Chart 17 Environmental Resilience Ranking: Norway Chart 18 Environmental Resilience Landscape: Norway

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